As a web designer, you have a lot of responsibilities. From developing the design and layout of websites to creating user-friendly products—it requires a lot of experience and expertise. But probably the most challenging part of it all is regularly finding new clients to work with.
If you have your own web design company and you’re just getting started on building your client base, generating leads may be a big challenge for you.
That’s why you need to learn more about lead generation. This is what keeps businesses alive. The more leads you have, the easier it is to convert them into clients. If you want your web design company to succeed, you need to be able to generate your own pipeline of business opportunities.
What you need is a proper game plan. Kennected has put together a handy guide that will help you find more leads for your web design business.
How to Generate Leads for Web Design Companies
Failing to generate enough leads is the number one reason why some businesses struggle. Having a solid lead generation strategy can help fix that problem. As a web design company, you are selling a service—but you are also selling your brand. This means you should put some effort in building a good name for your company. That’s how you get started on generating a stream of leads.
You can combine traditional methods like networking with new lead generation strategies like social media marketing. On top of your organic efforts, you can also go for paid ads. This allows you to cast the widest net possible.
Word of mouth marketing is still one of the best ways to market a product or service. Referrals are a type of word of mouth marketing. Usually it’s done with the help of satisfied customers who have already experienced working with you.
You can ask your existing clients to promote your business or even just introduce you to people who might be interested in your web design services. Your referral program doesn’t have to be anything fancy. You can just give them incentives like promos or movie tickets for a referral. The goal is just to get your name out there.
If you’re just starting out and you don’t have a large network of satisfied customers to pull from, you can get referrals from friends, colleagues, and family members. These people know and trust you—that’s why they would be more willing to give an introduction.
As you work with more and more clients, your reputation will continue to grow. This is how you build your own network of connections. Start building that network today.
Referral Partners for Web Design Companies
If you can get referral partners, that can make it a lot easier for you to get high quality referrals.
A referral partner is someone with a sizable number of clients who would make ideal clients for your business. If they come across someone they think is compatible with your web design company, they can send them your way. Your referral partner will recommend your company in exchange for something valuable—this is usually monetary.
You can pay them if they give you a high quality lead that converts into a paying customer. That’s how it works. You can get referral partners from other entrepreneurs like business coaches, managers, etc.
With a referral partner, you can still benefit financially even from business opportunities that would not bring you income otherwise. You can set up a referral system that generates leads for both parties.
Facebook Ads & Organic Leads
While you’re busy networking and generating organic leads, you can pay for Facebook ads to get a continuous source of leads online. A lot of people are spending time online—and Facebook is one of the most popular social networks right now. In fact, it has over 2.8 billion users around the world.
For your web design company, you can generate a ton of leads if you use Facebook properly. Everyone’s here: business owners, small startups, and professionals from every industry. Everyone who could potentially need their own website is hanging out on Facebook, promoting their brand.
Facebook ads can be tailored to help you reach different marketing objectives. They’re also available in different formats: video, carousel, slideshow, photo, lead ads, canvas, link ads, and dynamic ads.
If you want to focus more on organic lead generation, content is king on Facebook. Facebook supports photos, videos, and even text-based content.
Instagram Ads & Organic Leads
Different social networks demand different lead generation strategies. Instagram, for example, is the most popular photo sharing website around. That’s why your organic lead generation strategy should be visual. You need high quality photos and videos of your web design. You can use this platform to promote your results. That’s what attracts leads to your profile.
Instagram has over 1 billion users. A significant portion of this population could use a proper website to promote their own brands.
If your strategy is to run ads on Instagram, you can target them based on age group, gender, and interests. Your stunning Instagram posts can be turned into promotional materials using Instagram ads. Soon, you’ll be swimming in leads.
TikTok Ads & Organic Leads
Not many web design companies will think to promote themselves on TikTok—and that’s gonna give you a significant advantage over your competition.
While TikTok is full of silly videos, skits, memes, and dance challenges, it can also be used for lead generation. In fact, a lot of content creators are finding success on this platform by posting educational videos. You can use TikTok to show that your company is an industry leader when it comes to web design.
In terms of paid ads, TikTok is still developing that aspect of the platform, but they do offer things like native in-feed ads, hashtag challenge ads, and brand ads. But most of the lead generation here is done organically.
We can’t ignore the fact that TikTok now has over 1 billion users—and it’s still growing.
Feel free to get creative. You can also just jump on the latest trends and find a way to connect it with your web design business.
YouTube Ads & Organic Leads
Video content in general is very popular online because it combines all the elements that attract people’s attention. They have images, movement, audio, text, graphics, and effects—all wrapped up into one neat package that’s easy to digest.
YouTube is the biggest platform for sharing videos, thanks to its 2 billion users. YouTube can be considered a social networking platform, but it also functions as a search engine. So if you’re trying to promote your web design company here, you should optimize your video content with relevant keywords.
Add the right keywords to your title, description, and tags in order to attract a larger audience. This ensures that more people can find your videos online.
You can also use YouTube ads to promote your content and maximize its reach. YouTube ads are known for producing massive results because of how many people use the platform every day.
Google Ads & Organic Leads
Speaking of search engines, Google is the biggest search engine and also the most visited website overall, with over 4 billion users. Promoting yourself organically on Google is all about SEO or search engine optimization. You want to optimize your website, your profile, and your content so you could get higher rankings in search results.
When you post content, you should include proper keywords that are related to your topic as well as your industry. You should also optimize your own website with relevant keywords to drive more traffic and boost your engagement.
Just remember that SEO is more of a long-term strategy rather than something that will instantly bring you more leads. Be mindful of your search result rankings anyway because the higher you are, the more leads will come knocking at your door.
If you want to get faster results, complement your organic efforts with Google Adwords. This is Google’s very own advertising program. One benefit of Google Ads is that it has no minimum spending requirement. You can set your own budget and control it. You get to choose where your ad appears and even measure its impact using analytics.
LinkedIn Ads & Organic Leads
LinkedIn has over 756 million users and it’s still growing. But the main advantage that it has over other social platforms is it focuses on building professional relationships. It’s like one big networking event that anyone online can attend.
LinkedIn is full of professionals who are in need of your services. You can help them develop and design their own website. This platform is full of CEOs, entrepreneurs, marketers, managers, recruiters, and professionals from different industries.
Additionally, LinkedIn users are very likely to convert. Professionals are always looking for opportunities to grow themselves and their careers. That’s what they are using LinkedIn for. So if you can give them that value, you can find high quality leads here.
You can also try LinkedIn ads: this is one of the best advertising platforms when it comes to social networks. With a carefully-crafted message, you can easily reach your ideal targets using LinkedIn ads.
But one of the best ways to reach potential clients on LinkedIn is by automating your outreach.
LinkedIn Automation for Outreach
One of the best reasons to use LinkedIn for lead generation is you can automate it using Kennected.
Although LinkedIn can help you generate a ton of leads organically, it can also be very time-consuming. And if you’re busy running a web design company, you don’t have time to reach out to different people one by one.
Imagine manually sending messages to thousands of people who may or may not reply. Now imagine doing that everyday just to get a handful of leads. That’s how difficult manual prospecting is.
But with the right automation tools, you can generate leads on LinkedIn on autopilot. Emphasis on using the “right automation tools”—low quality tools can get your LinkedIn account in trouble. You might even get your account restricted or suspended.
In general, LinkedIn does not like automation tools especially if it goes against their terms of service.
Avoid LinkedIn automation tools that spam other users with unsolicited messages. That’s how you end up in LinkedIn Jail. A high quality tool will let you automate your LinkedIn outreach without making you look like a spammer. You need to get Kennected.
Why Kennected is the Ultimate Blue Ocean Fishing Tool for Prospecting & Generating Leads
Imagine being able to reach everyone in your chosen geographic area that has a LinkedIn account and then message them about your web design services. That’s the power of Kennected.
Kennected brings you a stream of connections, meetings, and appointments without putting your account at risk. For starters, once you’ve set up a campaign, Kennected will send personalized messages automatically, but not in bulk—as if you were sending them yourself. The fact that the automation tool personalizes your messages with tags like First Name, Last Name, Full Name, Company, etc. makes it more likely that you’ll get a response. A high response rate will help keep your account safe even as you automate.
Kennected only automates tasks that are repetitive and mundane: things that you can do yourself if you had enough hours in the day. Even when sending your messages, Kennected limits the number of messages that are sent per day so that you don’t end up spamming your targets.
Kennected allows you to make the most out of LinkedIn. You can reach more business owners than ever. By automating on LinkedIn, you can focus on profit-generating tasks like converting your leads and working with your clients.
Book a demo with Kennected today to learn more about generating leads for your web design company using LinkedIn automation.