Getting investment leads is challenging enough. But having a continuous stream of new leads to work with is extremely difficult without the right lead generation strategies.
One of the best ways to start generating more investment leads is to use social media. Facebook, in particular, is a platform you want to capitalize on. To say that it’s a popular social networking site is an understatement.
Facebook has 2.7 billion active users per month. If there’s a place to find your target audience online, it’s here. The tricky part is that everyone is using Facebook to market their services—and that includes your competitors. You need to find a way to stand out from the crowd.
So today we will be taking a look at how firms can use Facebook to find and connect with potential investors.
Optimize Your Facebook Page
Facebook is not just a place to connect and socialize with friends anymore. It is a platform where marketers, firms, agencies, and businesses can promote their brand and reach a larger audience.
No matter what industry you are in, and what your target market is, if you are planning to use Facebook to generate leads, you need to optimize your page.
Add a professional profile photo to instantly encourage leads to trust you: people are more likely to trust someone online if they can see the person’s face. Another option is to post your company logo, if you’re not just one person.
Fill out all the available fields—don’t leave blanks as much as possible. This will improve your ranking in search results and help you drive more traffic to your Facebook page. Also, if there are leads who want to know the smallest details about your business, they may look for it on your page, so try to be as detailed as possible.
Finally, when setting up your page, don’t forget to incorporate your brand. Your brand is your identity: it’s what sets you apart from your competition. Developing a recognizable brand will help you generate a constant stream of leads in the long run, so don’t neglect it. Be consistent with colors, images, and even the tone you use when you post.
Post High Quality Content and Use Relevant Keywords
Now that you have a page that’s worth visiting, you need to give people a reason to visit your page. High quality content is important because it gives value to your community before they even decide to work with you. And on top of that, you can also establish yourself as a thought leader in your industry.
If you’re not using content marketing to find investment leads, then you need to get started right away.
Adding keywords that are relevant to your niche will help people find your content online. When people search for particular terms online, they may be redirected to your page.
Having a good Facebook profile is not enough: you need to use it actively. Post short status updates and long form articles. Experiment on different types of content. Try creating images and videos.
You can show off your creative side while also giving your audience the information they need. Leads want to know what they are investing in: this is your chance to show them.
As you work on your content, try to optimize your keywords and figure out which ones bring you the most traffic.
Engage With Your Community
Facebook is a social networking platform. So to get the most out of it, you need to keep engaging with your audience. Over time you will build a following, and the next step is to drive conversations. Boost your engagement by replying to people who comment on your content.
Building a relationship with your community will bring you the steady stream of leads that you need.
Facebook is not just about selling all the time. So even when you’re promoting your brand, don’t forget to add the human touch so your brand will be more authentic.
Facebook is the perfect platform for generating leads via social media. But just like SEO, it will take some time and effort before it begins paying off. So start optimizing your Facebook page today—you’ll be generating those investment leads soon enough.