YouTube is a huge marketing platform—and it is one of the best social media choices for coaches who are looking to grow their business. Out of all the social networking platforms out there, YouTube is the best one for demonstrating your value as a coach.
If your target audience is on YouTube, which they most likely are, then you should definitely pursue this marketing strategy. In fact, YouTube is the most widely used online platform among US adults. You can leverage its massive popularity to find new clients for your coaching business.
You don’t need a professional production to achieve your career goals here. Here we will talk about how you can use YouTube to generate more leads, attract more prospects, and convert more clients.
Use YouTube to Attract More Coaching Clients
The fact that YouTube is so popular means that you can reach a much larger audience with the right strategy. However, it also means that the competition is very tight. There are more than 500 hours of video content being uploaded every minute, so becoming a popular YouTuber is easier said than done.
The good news is that you don’t have to reinvent the wheel. You can use the tried and true methods to gain success on YouTube. Just learn about what works, what videos become popular, and start using those same strategies to gain more subscribers.
But first things first: you need to complete your YouTube profile. This way, when one of your videos attracts someone’s curiosity, they can check on your profile and find out everything they need to know.
Add a detailed channel description full of keywords that are relevant to your niche. Tell people what they can expect when they subscribe to your channel. You can also add links to your website and other social accounts here.
If you have a logo, you can upload a high-res version of it as your channel icon. After that, you can add channel art to your profile: this is similar to a LinkedIn banner image or a Facebook cover photo. It’s a large banner space that welcomes viewers to your channel.
This space is typically used for a cover art or image that displays the brand’s tone or color. It’s a good way to show off a bit of personality so that people can easily remember your brand. But some YouTubers use it to promote their channel schedule or new products. Use this space creatively, as it effectively serves as a free billboard within your channel.
Finally, don’t forget to add a channel trailer. This will give people an idea of who you are and what your channel is all about. You can use one of your videos, or you can create a channel trailer that introduces you and your coaching business. Give viewers a sneak peek of what value you can provide through your channel and through your coaching services. Give them a good reason to hit the Subscribe button.
Optimize Your Content to Get More Views
Now your prospects have somewhere to go when they want to learn more about your business. All you have to do is give them a reason to check out your profile. You can do this with the use of high quality content.
That’s the tricky part: if you want to succeed here, your content creation needs to be on point. This means your videos have to be interesting, entertaining, and valuable. You can use this as an opportunity to share your knowledge and provide value to your community. If you create content that inspires and informs your viewers, your subscriber count will grow in no time. Eventually, you’ll be able to convince more people to sign up for your coaching programs.
This is a gradual process that takes some time and effort. But it’s all worth it in the end, especially when your YouTube channel is generating a stream of new leads and clients. There are ways to optimize your videos so that you can rack up more views.
Use Relevant Keywords
YouTube is a video search engine. Just like Google, videos are ranked based on titles, keywords, descriptions, etc. There’s also the YouTube recommendation algorithm that determines 70 percent of what people watch.
If you use keywords related to your niche or your area of expertise, more people will find your content. Even if there are thousands of videos being uploaded per hour, you don’t have to compete with all of them. You only have to make your content visible to your target audience using the right keywords.
When optimizing your content, start with a strong title. Take a look at the popular videos on the YouTube trending page and see what they have in common.
Some people take the clickbait route, but you don’t have to do that: you just need to include the right keywords in your title. The more specific you get, the better. Visit your competitors’ channels and see what keywords they’re using in their videos.
Avoid clickbait. It can harm your reputation as a coach—especially if the video doesn’t deliver what the clickbait title promises. False advertising can lead to lower audience retention, and that will lead to a lower ranking.
After writing a good title for your video, add a keyword-rich description. The first few lines should be a brief summary of your video topic. Tell your viewers what they’ll get out of your video.
Create an Eye-Catching Thumbnail
Your thumbnail will determine whether or not people will decide to click on your video. It’s the first thing they will see—and you need to make that first impression count. Ninety percent of the top videos on YouTube have custom thumbnails. Without one, your video immediately comes off as unprofessional or even “amateur”.
With a custom thumbnail, your video is more likely to stand out. So start practicing your designing skills or hire someone to create thumbnails for your videos.
At the end of each video, don’t forget to add a call to action. Remind your viewers to like, comment, and share your videos. Also remind them to subscribe to your channel. This is helpful because a lot of people forget to click on Subscribe even if they enjoyed your video.
As your community grows, you can begin to convert more subscribers into clients. YouTube helps coaches provide value to their subscribers, build trust with members of their community, and establish thought leadership within their industry. So if you want to grow your coaching business, start mastering YouTube content creation today!