For small and medium-sized businesses, email marketing is one of the most cost-effective marketing strategies. Businesses can enjoy a significant return on investment (ROI) by using email marketing.
There are plenty of reasons to pursue this strategy: it’s easy to manage and it creates a direct connection with your customers. But the success of your email marketing campaign will ultimately depend on the software you are using for it.
Email marketing tools ensure that your messages actually reach your target audience. It’s safe to say that you need the best software if you want to get the best results. If you’re not careful, you might invest in something that doesn’t actually help you earn money.
A good email marketing service will allow you to send personalized emails in bulk. It would allow you to create engaging email newsletters. Ideally, it would also have an easy to use interface and a drag and drop functionality.
But don’t worry: we got you covered. Today we will be talking about some of the best email marketing tools out there. More specifically, we will focus on the ones that are easiest to use so you can save time, save energy, and still get a great ROI. Let’s get started.
HubSpot is one of the most popular customer relationship management (CRM) platforms, but it is also an email marketing platform. HubSpot’s email marketing service is free to start, has a drag and drop functionality, and an array of templates you can use to create custom newsletters. Thanks to these customizable templates, you can put a spotlight on your brand’s personality.
One of the biggest benefits of this email marketing tool is its native integration with the HubSpot CRM. This means your emails can be personalized based on the information you have on your subscribers: device type, list membership, country, etc.
Noteworthy features include A/B split testing, marketing automation, detailed analytics, and drip campaigns. Try HubSpot if you are in need of an all-in-one marketing platform that has a CRM, an email marketing tool, a website builder, etc.
Mailchimp is another popular service for marketers in need of an email marketing software. Mailchimp is mostly known for its “forever free” email marketing service plan that even includes its very own landing page builder.
It has a drag and drop functionality for its email builder, which is one of the reasons why it makes it on this list of easy to use email marketing software. It also has email autoresponders and analytics.
With Mailchimp, you can set up your email delivery times based on the recipients’ time zones. You can even set up segmenting based on geolocation. Mailchimp has some useful integrations such as Shopify, WordPress, and Magento.
Constant Contact is a fast growing email marketing service that lets you easily manage your email lists, contacts, templates, calendar, etc. This software gives you unlimited emails, with a wide array of helpful features such as social media sharing tools, a free image library, easy email tracking and reporting, and Shopify integration.
Upgrading to their Email Plus account will give you access to some advanced features such as drip campaigns, email automation, coupons, A/B split testing, and surveys. These features will increase your email open rate, which in turn leads to an increased conversion rate.
Constant Contact is notable because of its customer support, which it offers through email, live chat, phone calls, and community support. It even has a library of helpful resources.
SendinBlue is both an email marketing software and an SMS tool. The email editor has a simple drag and drop functionality, making it perfect for beginners. This platform is easy to use and it comes with a great selection of tools that let you make highly-engaging emails.
SendinBlue has an AI algorithm that determines the best time to send your bulk emails, so you can get the best results. It also lets you send transactional emails, make workflows for automatic follow-ups, and segment users.
SendinBlue has a free plan that allows users to send a maximum of 300 emails per day—however, your emails will have their branding. If you want to use its SMS functionalities, you will have to upgrade your plan. The pricing will depend on your requirements.
AWeber has been around for quite some time and it is still one of the most popular email marketing tools in the world. It is designed for small and medium-sized businesses that are in need of a wide range of email marketing tools.
AWeber connects to most platforms such as WordPress. It offers features such as email autoresponders, email tracking, templates, and A/B testing. They also offer support via live chat, email support, and phone support. If you need resources, they have live webinars, how-to guides, and tutorials.
AWeber has a free plan for up to 500 subscribers. Pricing starts at $19 a month, which is cheaper compared to some of the tools on this list.
Drip is an email marketing platform that offers a wide range of tools from building sales funnels to marketing automation. Designed for digital marketers and bloggers, Drip features seamless integration for popular website builders like WooCommerce and WordPress.
This software has everything: split testing, smart email segmenting, marketing automation, and even a visual automation workflow builder. They have even added an SMS notification feature. Whatever you need to reach your target customers, Drip has it.
Drip also has support options including automation training, courses, webinars, and live chat support. The only downside is that it is a bit pricier. While they do have a free trial, their plans start at $49 per month.
ConvertKit is designed for bloggers and authors, but it is also made for marketers. This robust email marketing platform is not just incredibly powerful but also extremely easy to use. It lets you create email signup forms so you can offer incentives and content upgrades.
You can also use ConvertKit to segment users based on who have already purchased your product and who are interested in it. Use automated emails and autoresponders to increase your conversions. ConvertKit also has features like A/B testing, email templates, smart workflows, and its very own landing page builder.
Overall, this is a high quality email marketing software with powerful features that are easy to use. ConvertKit has a 14-day free trial. The paid plan costs $29 per month.
While there are plenty of email marketing services out there, not all of them are as intuitive and easy to use as the ones listed here. If you are a beginner when it comes to email marketing, or if you are running a small business, these are the best software for you to start with.