Being on LinkedIn is not enough. Despite its large user base and the fact that it helps generate high quality leads, LinkedIn is at its best when you use it to actively engage with your target audience. Even if you have an impressive profile or company page, people won’t see you as an industry leader if you are not posting regularly on LinkedIn.
The problem with this is that content marketing is time-consuming. Creating high quality posts that are interesting and relevant to your audience’s interests is not an easy thing to do on a regular basis. It also means you have to take time away from your other operations just to post on LinkedIn.
But the solution to this is simple: you can use a third-party tool or application to schedule posts on LinkedIn ahead of time. These tools will help you keep your content schedule full, so you can focus on other important tasks.
These social media management tools keep your operations running smoothly while keeping your target audience engaged.
Benefits of Scheduling Posts on LinkedIn
Scheduling posts ahead of time not only frees up your calendar but also makes you more efficient. You will know exactly how much coverage you have with your available content, allowing you to keep your content calendar full. It will also prevent your audience from thinking that you are no longer active on the platform.
LinkedIn pages that publish content regularly can double their engagement. Using a scheduling tool for posts can also make your team more productive. Instead of worrying about posting daily, they can just create content and schedule it.
When you schedule future content, you can free up your team’s focus for other things.
How to Schedule Posts on LinkedIn
There are plenty of tools available that can help you schedule LinkedIn posts efficiently. Examples are Hootsuite, Buffer, Sprinklr, HubSpot, Salesforce, and Sprout Social. There is also an upcoming social media management tool that should get everyone excited: Kluster Social, which we will talk about later on.
These different tools will work differently: some may be a simple drag and drop tool that easily manages your calendar, while others may be a bit more complex and detailed. Scheduling your content on LinkedIn will depend on what tool you are using.
For example, Hootsuite is a social media marketing platform that is designed to bring all of your channels into one dashboard. Its layout is easy to use and efficient. First you have to sync your LinkedIn page with your Hootsuite account, and then you can schedule various types of posts: images, text, and videos.
After logging in to Hootsuite, you will see the dashboard. After clicking the “New Post” button on the top right corner of the screen, you will have to connect and authorize your LinkedIn profile. Click on the “Select a social network field” and choose LinkedIn. Once you have connected Hootsuite to your LinkedIn account, you can start scheduling posts.
Select LinkedIn in the “Post to” field in the top left and then start writing your post on the text field. If you want to add pictures or videos, you can include it with the post. Hootsuite has a preview section on the right hand side that shows how the post will appear on LinkedIn.
After creating the post, you can schedule a time for it to go live using the “Schedule for later” option found in the bottom right corner. The schedule has to be more than 5 minutes in the future. Select the appropriate time and date, and finally click “Schedule”.
Hootsuite lets you schedule content individually or in bulk. Additionally, you can use Hootsuite to monitor and measure your results so you can adjust future posts accordingly. Hootsuite’s free plan allows users to manage up to three social profiles and schedule up to 30 posts.
Coming Soon: Kluster Social
Kluster Social is an upcoming social media management tool that will offer more than content scheduling. It will have content sharing across social media channels including Facebook, Instagram, Twitter, LinkedIn, and more.
This new tool will be unique in that it will let users access royalty-free images and add them to their content. Not only will Kluster Social schedule your posts, it will also help you produce more eye-catching content. It will even give suggestions for topics that are relevant to your industry or area so you can drive more engagement.
Watch out for this new social media management tool that will improve your posts and help you publish content more efficiently.