Most businesses are fighting their way to the top, and they are doing that using SaaS (software as a service) tools. In fact, research shows that businesses are using a minimum of 25 different SaaS tools for all kinds of purposes. If you think that’s a large number, a lot of businesses are now reaching the triple digits and using over a hundred different tools.
SaaS can help your company achieve any number of business goals, whether it is lead generation, communication, social media, etc. There is a SaaS tool for everything.
This trend in using SaaS tools to boost productivity and increase sales isn’t going anywhere any time soon because of how convenient they are. Businesses will continue to benefit from them. So if you are still not using SaaS for your company, you are probably getting left behind by the competition.
With proper SaaS tools, you can accomplish more of your goals within a shorter period of time, allowing you to increase your productivity as well as your results.
But with thousands of options out there, even choosing the right SaaS for your business can be overwhelming. This is why we put together a handy list of some of the top tools that can help you scale your SaaS company.
Use These Tools to Grow Your SaaS Business
One of Benjamin Franklin’s most famous quotes is: “The best investment is in the tools of one’s own trade.”
This is highly applicable for businesses, whether they are a SaaS company or not. The more you invest in helpful tools for your business, the more you get back. And it’s not just in terms of sales. You also get to save more time and energy when you work using the right tools for the job.
Large companies are beginning to incorporate hundreds of different SaaS tools into their operations. However, even smaller companies are looking to increase the number of SaaS tools they are using.
As an entrepreneur, you want to be aware of all the tools that can potentially help your business, so let’s take a closer look at some of the best SaaS tools that you should start using. Use these tools to help your employees complete their tasks and optimize your operations so you can provide more value to your consumers.
Kennected Video is the easiest way to send customized outreach videos for email marketing. You can create engaging videos via the Kennected Video app or chrome extension. This is for entrepreneurs who want to take advantage of a brand new way of prospecting. If you are tired of cold calling and attending countless networking events, you can try a different approach using Kennected Video.
With this SaaS tool, you can record, send, and track personalized video messages to bring in a steady stream of sales and appointments. You can use Kennected Video to record your screen, through your webcam, or both. Merge, trim, and edit clips easily. Improve your pitch by uploading existing videos. Then you can customize them for maximum impact by adding your landing page and calls to action.
You can build a library of evergreen content using the Kennected Video library. You can also track engagement to see how well your personalized videos are doing. It tracks and reports how many times people viewed your video so you can optimize your outreach.
Sending your videos with Kennected Video is easy: you can send them via email, text, or CRM. Kennected Video even allows you to share your videos on social media or via direct message. Pair it with Kennected’s LinkedIn automation tool to easily reach your target audience on LinkedIn.
Kennected Video can even redirect them after watching a video, perhaps to a financing page, etc. By automatically sending them to the next level of your sales funnel, you are improving your chances of converting them.
Download the Kennected Video Chrome extension now to see why so many people are having success with Kennected.
Speaking of LinkedIn automation, Cloud Kennect is Kennected’s very own automation tool for the social platform. Out of all the social networks, LinkedIn is the best when it comes to building professional and business relationships. And with over 756 million users around the world, LinkedIn is full of valuable leads.
Reaching out to all your targets on LinkedIn is tedious and time-consuming. That’s why you need a LinkedIn automation tool that sends personalized messages while keeping your account safe.
Kennected is for entrepreneurs and sales professionals who don’t have time to waste on manual prospecting—which is most entrepreneurs. Instead of messaging them one by one, you can simply identify your target audience on LinkedIn, paste the search result URL on Kennected, set up a personalized message, and wait for the responses.
Cloud Kennected sends your messages automatically, but not in bulk so it’s like you are sending them manually. When your leads start responding, you can just jump right into the conversation and start building those connections.
HubSpot is known as one of the leading CRMs (customer relationship management software) in the digital marketing industry.
This CRM can store as many as 1 million contacts and companies. You can keep a record of all the names, contact information, and conversations you’ve had with all those customers. But it is more than just a CRM. It is a cloud-based platform that is commonly referred to as an all-in-one solution. To say that it offers a range of benefits is an understatement.
HubSpot provides a complete “growth stack” that is full of tools for sales, marketing, and customer service. It can be used as a website builder, as an email scheduling platform, and as a content manager, among other things. But the most convenient part is that everything is made accessible in one place. You don’t have to open up a bunch of tools just to do what HubSpot already does.
Other HubSpot features include: website analytics, web optimization tools, reverse IP tracking, email marketing, live chat, customer support, surveys, marketing automation, Google and Facebook ads, and video hosting.
HubSpot is one of the top platforms when it comes to CRM. However, because it has so many capabilities, you need to keep in mind that there is a learning curve to it. It is worth picking up and learning because it provides a centralized space for all of your customer and company information.
For those who have been using SaaS for a while, they are most likely familiar with Zapier, a SaaS product that allows you to integrate the tools that you use. This means if you are using two or more web applications, Zapier can act as the middleman and connect them for your convenience.
We’ve talked about how companies are using more and more tools to support their business. But the challenge lies in the fact that these tools are most likely made by different companies. It’s not the same as Microsoft products, for example, that are all designed to work together. A random collection of tools from different developers may be hard to work with, unless you have Zapier that can connect all of these separate apps. This is one essential SaaS that you should start using to optimize your workflow.
ScaleIO or Scale.io is a software-defined storage product. It uses existing customer hardware or EMC servers to turn direct-attached storage (DAS) into shared block storage.
As a software product, ScaleIO supports a variety of hardware. It installs a data client and a data server on application hosts, which then provide storage and compute resources. It can work with up to 1000 nodes, but it can start with as few as three nodes. This shows the software’s immense scalability. It also scales effortlessly without any interruptions. ScaleIO can provide addresses for over a petabyte of memory from one megabyte (MB) of RAM.
Simply put, ScaleIo helps you solve data storage issues that you may have while also offering massive scalability. It grows as your business grows.
ClickFunnels is a nice SaaS to have if you are trying to increase your sales. It is designed to help you build effective sales funnels so you can convert more leads. This funnel-building SaaS makes it easier for sales teams to turn prospects into loyal customers.
When people think about sales funnels, they think of an upside-down cone that represents the buyer’s journey from discovering a brand to making a sale. But that’s not all there is to it. Creating an effective sales funnel is all about optimizing every stage of their journey so they are more likely to convert.
ClickFunnels lets you create effective sales funnels that turn visitors into leads and leads into customers. A good sales funnel is not just a website—it is a series of pages that are specifically set up to bring customers closer to the sale.
If you want to build high-converting websites and sales funnels, ClickFunnels is the best platform for that. Aside from guiding leads to the next stage of the sales funnel, you can also use ClickFunnels to build a website, grow your email list, and develop your brand. But of course its most popular feature—and bread and butter—is sales funnels.
Kixie: Text Messaging Service
Kixie is a SaaS that is designed for business calling and texting. At its core, it is a contact center meant for sales teams. It can help fulfill your company’s communication needs, because let’s face it: you need more than a basic phone service to run a business.
With Kixie, sales teams can enjoy automated calling and texting. It works with CRMs like HubSpot, Pipedrive, Salesforce, and more.
Kixie is also known for its easy 3-minute setup, which allows businesses to make use of its benefits as quickly as possible.
While there are now more ways to communicate than ever, people are also busier and hard to contact. Cold calling is a thing of the past. But this text messaging service can break through the noise and help you close more deals by creating a simple yet effective line of communication between you and your leads. Use Kixie to communicate better and send the right messages at the right time.
Dlvr.it is a tool that lets you automate your posts on social media. We know how active people are on social media, and that’s why it is such an important tool for marketers and brands these days. You need to be active on social media to promote your brand, products, and services. It’s all about building a following and a community by posting high quality and valuable content.
Of course, that’s easier said than done because you have to incorporate search engine optimization (SEO) and other strategies to optimize your content and get the best results.
That said you can make your social media campaign a lot easier by using a SaaS like dlvr.it. This is an automation tool that schedules your posts on social media so they are always shared at optimal posting times. If your target audience is on a particular social platform, that’s where you want to be.
Spend more time away from your desk by letting dlvr.it handle your social media posting. This tool is trusted by publishers and marketers alike because of its effective way of posting on social media. Use it to share photos, news, and videos automatically across all your social networks. You can use this for Facebook, Twitter, Google My Business, Instagram, LinkedIn, Pinterest, and more.
Social media is an extremely effective tool because everyone is spending time online. But it can also be extremely tedious. Instead of worrying about logging in at the right times to post your content, use dlvr.it to automate the process. It’s like having a social media marketing team of your own.
Speaking of social media, another highly recommended SaaS for your business is Sprout Social. This software lets you make the most out of social media by optimizing all your social networking campaigns as well as your content marketing efforts.
For most businesses, social media has become a full time job. You have to juggle all the platforms that your target audience is using. That’s not an easy thing to do on top of all the things that go into running a small business. But it doesn’t have to be a full time job—not with tools like Sprout Social. You can plan, schedule, and capitalize on your content strategy. It also provides in-depth analytics that can help guide your future social media campaigns.
Use SaaS Tools to Take Your Business to the Next Level
SaaS marketers and SaaS experts can use these various marketing tools to save a lot of time. But also, these tools improve user experience and ensure customer success. If your business is running smoothly thanks to these SaaS marketing tools, the user experience will also improve on the customer end. Ultimately, by improving and optimizing the customer journey, you enjoy better cash flow.
There is a software solution for just about anything you need, whether it’s lead generation, link building, automated workflow, file sharing, time tracking, email marketing, product marketing, or sales funnels.
Scale your business today with these amazing SaaS tools.