Most people use LinkedIn as their main channel for prospecting. That’s because LinkedIn is booming right now with over 760 million users and counting. 40 percent of its monthly active users are on LinkedIn every day, and 79 percent of B2B marketers are using it to find leads.
LinkedIn has become the biggest professional platform online and the best source of high quality B2B leads. And yet people still haven’t figured out how to optimize their LinkedIn outreach.
A lot of marketers and entrepreneurs do the exact same thing on LinkedIn, sending the same old outreach templates that people are already bored of. In this highly competitive industry, those boring old formulas aren’t going to cut it anymore.
You need some effective strategies that will actually get people to pay attention to your messages. Ditch those templates that aren’t getting you any results. If you want to stay ahead of your competition, you need a better approach to LinkedIn outreach. Here are some best practices to try.
Find Out What Technologies Your Target Audience is Using
Studying your audience before you connect with them will help you engage them more effectively. You can cover the basics and learn about where they work, what they do, what their goals and motivations are. But you can also take it a step further and find out what technologies and tools they are using.
BuiltWith is a tool that you can use to find the technologies and integrations that your prospects are using on their site. It has a database of over 38,000 web technologies and over a quarter of a billion websites. BuiltWith can show you what tools your prospects are working with.
This tool gives you extra insight on your prospects, so you have a bit more information to work with when reaching out to them. Mention this in your outreach and you have a fantastic conversation starter that will surely catch their attention.
Use Kennected to Find and Connect with Your Leads on LinkedIn
It is so easy to find and connect with your leads using LinkedIn’s data-rich filters and Kennected’s automation. With LinkedIn, you can identify your target audience based on their location, industry, etc. Upgrade to Sales Navigator and you get access to even more search filters.
You can search for your target audience on LinkedIn and then copy the search result URL into Kennected to set up your campaign. This automation tool allows you to manage multiple sequences at once, so you can target different demographics at the same time.
Imagine being able to send personalized messages to everyone in your defined geographic area that has a LinkedIn account. That’s the power of Kennected.
Whether they buy something off of your first message or just connect with you—you win. That’s because Kennected gives you access to their email address and other contact information (available publicly) right inside your dashboard once they connect with you on LinkedIn. This will help you grow your email list and SMS list for future outreach.
Integration with FindThatLead, Hunter.io, Anymail finder, etc. helps push data to HubSpot easily. Synchronize prospect details and activity to HubSpot with just a click.
Lead generation is all about being everywhere your ideal potential customers are. That’s what Kennected helps you accomplish. It brings you smart prospecting on autopilot so you can focus on much more important tasks, like improving your products or converting your leads.
Personalize Your LinkedIn Outreach
The problem with other LinkedIn automation tools is that even though they do save time and energy, they still send boring and unoriginal templates. People are not likely to open messages that they think are spam. Of course this also means that your prospects aren’t likely to reply if you send them something that reads as spam.
You need a tool like Kennected that personalizes your messages so that prospects actually pay attention to them. Kennected even lets you personalize your follow-up messages so you are more likely to get a response. You can schedule up to 10 personalized follow-ups. It also has a reply detection feature that stops all scheduled follow-ups once the user replies.
With a personal touch, your outreach will be met with a more positive response from prospects and leads. This also helps keep your LinkedIn account safe, because a higher acceptance rate means LinkedIn won’t restrict your account for sending a lot of connection requests.
Kennected sends messages automatically, but not in bulk—as if you were sending them yourself. It brings you a steady stream of connections, meetings, and appointments without making you look like a spammer.
Keep Your Message Short and Simple
LinkedIn messaging should be more similar to instant messaging rather than emailing. Emails are long and formal—and would fail to catch the attention of your prospects. Your outreach message should be short and simple.
It shouldn’t sell to the prospect right away, but instead engage them in conversation. The goal is to create familiarity and start building a relationship. Do not send paragraphs of text explaining your products and services. This will bore your prospect and push them away.
Take the time to learn about their pain points so you know exactly how to help them. Outreach is about giving value to your leads and developing that relationship. Converting them into paying customers will come later. For your first outreach message, give them a reason to reply.
These are the tips, tricks, and tools that will improve your LinkedIn outreach messaging significantly. Book a demo with Kennected today to learn more!