Most entrepreneurs who are familiar with CRM tools know that HubSpot is free. It even has that “free forever” tagline that it casually mentions every now and then.
But HubSpot doesn’t have to be free forever—especially if you’re serious about streamlining your business and investing in a high quality CRM platform. You can actually upgrade to a more advanced version of HubSpot with more tools and functionalities, depending on the package that you pick.
HubSpot has four pricing tiers: Free, Starter, Professional, and Enterprise. All three of its main Hubs (Sales, Marketing, and Service) are available in all four of these tiers. You can purchase any hub you want at any tier. You can also buy multiple hubs at different pricing tiers, depending on the features you want. Or you can go for the Growth Suite, which is a bundle that contains all hubs in one particular tier.
You can customize your HubSpot experience in any way you want. It all comes down to your business needs and your goals. You can upgrade from the free version of HubSpot if there are features that you want that are only available in the premium packages.
Now the question is: is HubSpot worth investing on? Kennected will give you a closer look at this top-rated CRM platform.
Is HubSpot Worth the Investment?
HubSpot is not just a CRM. It provides a complete “growth stack” full of tools that can help your sales, marketing, and customer service efforts. And the best part is that you get all of these tools in one place.
HubSpot serves as a centralized place for all your customer and company information. You can keep track of all their details as well as your conversations so you can just focus on giving value. On top of that, HubSpot can also be used to manage content, build your website, view advanced analytics, etc.
It is an easy to use CRM system with a simple, intuitive layout. Other HubSpot features include: web optimization tools, live chat, surveys, customer support, social media marketing, reverse IP tracking, website analytics, email marketing, marketing automation, Google and Facebook ads, and video hosting.
With all of HubSpot’s capabilities, it’s easy to see why it’s become an essential platform for many marketers today. The fact that it’s so convenient and intuitive makes it one of the most reliable tools out there.
You can also just pay for the features you need by choosing the appropriate packages. No need to go for the Enterprise packages if you’re running a small startup, for example. Or if you just want to learn the ropes and see if HubSpot is right for you, you can just go for one of the Starter packages—or even stick with your free account.
HubSpot aligns your sales and marketing team so that you’re all on the same page. This makes everyone in your organization a lot more productive. You get to save time, money, and energy. So on that front, HubSpot is definitely worth the investment.
Even HubSpot’s free version is full of useful features that can help your business grow. No need to upgrade if you’re satisfied with the way HubSpot works. But if you need some of the extra features—like the marketing automation functions that are only available in premium HubSpot—then invest on them.
Depending on the package you chose, you can gain an overview of your entire campaign, including conversions, visitors, clicks, etc. You can see exactly where your customers are coming from. You can tell what’s working and what’s not, so you can tweak your marketing strategies accordingly.
Ultimately, whether or not you should go for HubSpot depends on your business goals and needs. There is no one-size-fits-all marketing solution. But with a solid platform like this, where even the free version is powerful and effective, you are sure to get your money’s worth should you decide to invest in the paid versions.