We all know that LinkedIn is a bottomless well of opportunities. It’s not just for jobseekers and recruiters anymore: this social networking site is now the best source of high quality B2B leads online. Its focus on building business and professional relationships is what gives it an edge over other social media. LinkedIn has evolved into the biggest platform for professionals.
We’ve all heard of how great LinkedIn is when it comes to creating sales opportunities. But not everyone knows how to do it. If you want to achieve high engagement rates on LinkedIn, there are strategies, tips, and tricks that you need to try.
Here we will talk about content marketing on LinkedIn and how to improve your own campaign.
Why You Need to Use Content Marketing on LinkedIn
To put it simply, content marketing is the use of content to attract the attention of your target audience. This may come in the form of articles, videos, pictures, blogs, or any form of media that can provide knowledge, entertainment, or preferably, both.
Posting content is the simplest way to connect and engage with your audience on social media. It gives value to your audience, proves that you are a thought leader in your industry, and helps you engage with your targets. High quality content opens up the line of communication between the marketer and their prospects.
If you are a marketer or a business owner, you want to post content that catches your target’s interest and encourages them to reach out to you.
Content marketing is also a good way to build trust. Since you are basically providing value to the audience for free, they will see you as a trustworthy resource. This will make it easier for you to build on that relationship in the future.
LinkedIn is the best platform for content marketing because users pay more attention to the different types of content posted here. When someone needs a guide on something related to their industry, they can find plenty of them on LinkedIn. They can also be sure that the content is being shared by experts with lots of experience in their industry.
Understanding Your Target Audience
Knowing everything there is to know about your target is the key to content marketing. Create a buyer persona and be as specific as possible. You want to fully understand their interests, goals, pain points, and motivations.
With this information, you can easily create content that satisfies their needs. You will be able to share articles and videos that are actually interesting to them.
One good way to find your ideal audience on LinkedIn is to check out posts from influencers. The people who react to and engage with those posts are the ones who are most likely to engage with your own content.
Influencers can help you discover where your targets are hanging out. You can even get an idea on what content they find most interesting. This is a great way to get a laser specific target audience on LinkedIn.
Retargeting Content to Connect with Your Target Audience
When a person engages with somebody else’s content, you can take that as an opportunity to target them with your own content. Similar to how you get ads for products that you looked up online; content retargeting is all about targeting people who have already expressed interest in similar content.
Look for popular posts with high engagement rates. These posts are full of high quality leads who are interested in similar content.
When you’re messaging your leads on LinkedIn, you can also bring up the content they liked and commented on. It’s an interesting conversation starter that’s way more engaging than the typical LinkedIn templates that marketers are sending. If you bring it up in a natural way, your prospect will be more likely to accept your connection request.
Keeping Your Account Safe While Using Automation
With the right tools, LinkedIn automation can be a lifesaver. They can help you save lots of time and energy so that you can focus on more important things—like creating better content.
But some automation tools put your account at risk. You can get marked as a spammer and have your account restricted by LinkedIn if you’re sending those same old messages to thousands of people.
When reaching out to your target audience, you need to seem authentic and natural—that’s not something you can achieve with your standard automation tool.
Kennected is the best LinkedIn automation tool because it brings a steady stream of leads, connections, and appointments without putting your account in danger.
Imagine being able to send personalized messages to everyone in your defined geographic area or town that has a LinkedIn account. That’s the power of Kennected. Just identify your target audience using LinkedIn’s data-rich filters, copy the search results to Kennected, and launch your campaign.
You can set up multiple sequences at once, which means you can target different demographics at once. Kennected will send personalized messages automatically, but not in bulk—as if you were sending them yourself. If they don’t answer right away, Kennected will also send your scheduled (and personalized) follow-ups.
Kennected understands the importance of personalization. Without it, your messages will look like spam. And people hate receiving messages from marketers. Keep in mind that you are a stranger visiting their profile and sending them a cold message. Your goal is not to sell right away, but to create a connection and start a meaningful conversation.
Selling comes later on—but only after you’ve made a genuine connection with your lead and built up that trust. Try to understand their goals and motivations so you can offer a real solution.
Building this trust is much easier if your content marketing is on point. You will notice that more people are responding to your messages when you are an influencer in your industry. So LinkedIn automation perfectly supplements your content marketing efforts. Content marketing will help you learn more about your target audience and personalize your messages accordingly.
When people hear about automation, they get scared or intimidated. But there are amazing tools out there that can really give you the results you need. Kennected, for example, helps you grow your business with smart prospecting on autopilot.
Kennected is the safest automation tool for LinkedIn. With its scheduled follow-ups and personalized messages, your leads are a lot more likely to respond. This keeps your acceptance and response rates high enough that LinkedIn doesn’t think you are a spammer.
Book a demo with Kennected today to learn more!