LinkedIn’s user base now consists of 706 million members across 200 countries. This social networking site has become the biggest platform for professionals online. And because of its focus on building business and professional relationships, LinkedIn is a very important tool for marketers, recruiters, jobseekers, and business owners.
LinkedIn is now the go-to service for anyone who wants to expand their network, make new connections, establish their brand, find customers, and increase their revenue. If you are not using LinkedIn actively, then you are getting left behind by the competition.
If you’re on LinkedIn and you know how to leverage it, there are still ways to take your outreach to the next level. With the right tools, you can get even better results, no matter what your goals are.
Here we will be taking a look at some of the best tools that can help you get the most out of LinkedIn. From social selling to lead generation, these are the tools you will need to become a marketing expert.
We’re examining what makes these tools so effective, and why you should use them.
Starting off this list of the 10 best LinkedIn tools is Buffer, a social media management tool that lets you get the best results out of social media.
The savviest entrepreneurs leverage the power of social media to find leads, build momentum, and let their company grow. So if you want to grow your LinkedIn network, Buffer is definitely a tool you need.
Buffer started out as a tool that lets users automatically post on Twitter. But now it can support most of the major social networking sites, including LinkedIn. With Buffer, you can schedule multiple posts and have them posted on different profiles and pages. This tool basically lets you automate your content marketing efforts.
Buffer also supports Facebook and Pinterest posts, making it a versatile social media management tool.
On top of the automated posts, Buffer also gives users some analytics to help them gauge how effective their social media posts are.
If you are interested in using Buffer, and you want to upgrade from the free option, you can choose between the Pro, Business, and Premium plans.
The free Buffer tool is simply an unlimited trial that can only connect to one profile and schedule up to 10 status updates. It is very limited in its capacity, but it at least lets you see how Buffer works. Of course, the paid plans will give you access to more features.
The Pro Plan costs $15 per month, and is best for entrepreneurs and businesses. It is very affordable, and it lets you use up to 8 profiles to schedule up to 100 status updates. The Pro Plan only gives access to basic analytics.
The Premium Plan costs $65 a month. The difference is that up to 2,000 status updates can be scheduled with this plan. The Premium plan can be used by up to two team members, unlike the Pro Plan that can only be used by one. It also gives basic analytics.
Finally, the Business Plan starts at $99 per month and provides more detailed analytics. It also lets you connect up to 150 social profiles, and give access to 25 team members. This last option is for business owners looking to expand their social networking efforts and reach more people across different sites.
9. LinkedIn Sales Navigator
LinkedIn’s very own Sales Navigator is an impressive tool itself. It’s a great place to start if your goal is to boost sales, discover leads, and manage your sales pipeline more effectively. It can help jobseekers, recruiters, professionals, business managers, and marketers tap into the site’s extensive network.
As you may already know, there’s a free and a paid version of LinkedIn. Sales Navigator comes with a paid subscription. It is the premium sales solution offered by LinkedIn, and it expands on what the site already offers.
LinkedIn Sales Navigator gives you an array of tools that can help you connect with your targets more effectively. It is a tool for sales management that helps you get more out of LinkedIn.
The Professional subscription gives you 20 InMail messages every month. InMail messages let you message LinkedIn users who are outside of your network—meaning those who are not yet connected with you. With 20 InMail messages, you have the opportunity to reach out to potential new clients and connections. This is a very important tool for salespeople. Of course, the free version of LinkedIn does not give you InMails, meaning there’s no way to contact people outside your network.
With this subscription, you can save up to 1,500 leads. Other features include custom leads and company search.
Sales Navigator also has a Team plan. Instead of 20, you get 30 InMail messages every month. Other features include CRM integrations, TeamLink, and 5,000 saved leads.
Finally, there’s the Enterprise plan, which is the highest tier when it comes to subscription plans. It gives you 50 InMail messages per month. It has TeamLink Extend, and 10,000 saved leads. This plan is suitable for bigger teams.
LinkedIn Sales Navigator integrates with a few of the biggest sales apps like HubSpot, Drift, Salesforce, Oracle Sales Cloud, and G2. You can just import your data from Sales Navigator into your CRM and get started.
One of Sales Navigator’s most useful features is the advanced search function. It lets you narrow down your searches so you can easily find your ideal targets. You can use filters for people and companies including job title, location, keywords, company name, company type, company size, industry, job opportunities, school, years of experience, and even their follower count.
These data-rich filters help save valuable time by putting you in front of your ideal audience right away.
Sales Navigator is an impressive and impactful tool that makes LinkedIn even better. If you need to manage your pipeline and target more leads, this is a solid choice for you. LinkedIn also keeps adding new features to its Sales Navigator, so you can be sure that it will only become more valuable as time passes.
8. LinkedIn Recruiter
Taking the 8th spot on our list is a tool that can be extremely useful for recruiters. LinkedIn Recruiter is a hiring platform that helps professionals find and connect with other LinkedIn users. This all-encompassing search tool helps you identify the most qualified talents in any industry.
LinkedIn Recruiter gives you insights from the platform’s active user community so you can hire the right candidate. It goes without saying that you need a personal LinkedIn account in order to use Recruiter. It starts at a price of $8,999 a year, but there is also a scaled-down version called Recruiter Lite, which costs only $2,399 per year.
LinkedIn Recruiter is the perfect tool for your sourcing needs. Use it to access LinkedIn’s whole network of candidates, including active and passive users. You can use search filters to find the best candidates in the sea of LinkedIn profiles. You can see up to 1,000 profiles in search results—which is significantly more than the 100 search results you can get from the free version of LinkedIn.
This recruiting tool is all about finding the right people quickly. It significantly cuts down hiring time by giving you data on more than 706 million members. With advanced insights and search filters, you can see your best matches.
LinkedIn Recruiter has other helpful features that make recruitment much easier. You can use it to synchronize your team’s activities with shared projects, profiles, candidate notes, and searches. It lets you assess multiple candidates as a team.
It also comes with LinkedIn’s InMail feature, which allows you to contact candidates who are not yet part of your circle. You can also let the candidates come to you: LinkedIn Recruiter gives you the option to post jobs.
LinkedIn Recruiter also has a powerful mobile app, if you need to recruit on the go. You can use it to stay productive anywhere you are. The app lets you search the network, reach out to your preferred candidates, and get notified when they respond.
Even the Recruiter Lite version gives you access to various tools that let you search for, filter, and contact LinkedIn members.
Recruiter gives you a lot of ways to engage with a large pool of qualified candidates. With this, you can even share candidate profiles with hiring managers, so you can easily get feedback. Once you’ve made a short list, you can contact them using a personalized InMail. All of the tools you need to find and recruit the best talents for your organization are here in LinkedIn Recruiter. So a list of the best LinkedIn tools won’t be complete without it.
7. Kennect Me
LinkedIn marketing can be tricky, but not if you have the right marketing tool for the job. Kennect Me is the tool your company needs if you want to make better marketing decisions.
Kennect Me lets you share and track content, create on-brand links, and even track the growth of your social media campaigns. By giving you access to better data, Kennected Me helps you make better decisions. It empowers your company to drive strategic growth online.
Kennect Me lets you create customized, branded, and trackable links. These customized shorter links play an important role in your social media campaigns because they can track link clicks on the articles you share. If you want to know exactly how well your content is performing, you need these tracking URLs.
Kennect Me not only shortens your URLs so that they are more consistent with your brand, it also collects information about the overall efficacy of your campaigns. These analytics help you understand your audience better by telling you exactly what they are clicking on and what they are not. You can then tweak your future content based on what works and what doesn’t.
Kennected Me also shows metrics that tell you how your shared content is doing with your audiences. You can gather information and understand where the campaigns are producing better results. If you are running the same content across different platforms, you are gonna want to know where the most revenue is coming from. If you are sharing different content, you can compare the results and find out which ones are giving you the most value.
Use this tool to customize how your links look on social media. Create recognizable and effective links that represent your brand. A lot of marketers don’t realize that they can turn links into brand assets. This is a creative way to establish your brand and further secure your place as a thought leader in your industry. And it works too: businesses that share custom links increase their click-throughs by up to 34 percent.
You can even create custom back-halves to give people a preview of where you are sending them.
Get access to highly detailed analytics so you can track how effective each campaign is.
Kennect Me will help you track the customer journey of any visitor who clicks a short link. Easily track and compile data, and use it to improve your campaigns. It’s simple, it’s easy, and it even makes your brand more trustworthy. Shorter links are more attractive, and they are also easier to share.
There are three Kennect Me options for you to choose from: the Free account, the Basic plan, and the Gold plan.
The Free version of Kennect Me lets you create up to 1,500 links, and route 2,500 visitors per month. The Basic plan is $25 a month, and gives you 2,500 Links, with 15,000 visitors routed per month. You can also use a branded domain when you upgrade to Basic.
The Gold plan is $50 per month. It gives you 3,500 links, with unlimited routing for visitors and a branded domain. If you pay annually, you can save up to 25 percent. This makes Kennect Me a very affordable and highly effective LinkedIn tool.
6. Kalendar Pro
Emails and chats can only go so far. That is why meeting directly with your prospects, team members, and customers can be extremely beneficial for your business or company. You can get a lot more done by eliminating that barrier between you and the person you are talking to.
Unfortunately, all of these meetings take time and effort. And while staying busy is good for business, making these events happen can be difficult because everyone has different priorities and schedules. The whole reason we have emails and team chats in the first place is because we want to save time.
We’ve all been part of a long email chain trying to pinpoint the best time and date for everyone.
Meeting scheduler apps can help you untangle this complicated mess, allowing you to set up meetings with ease. They help streamline the process by defining everyone’s availability and creating optimal schedules for meetings.
This is exactly what Kalendar Pro does. Not only does it help you save time by automating the scheduling of events and meetings, it also saves you from headaches. Kalendar Pro helps you spend less time locking down dates, so you can focus more on preparing for those meetings.
This LinkedIn tool helps with one of the most common problems entrepreneurs and professionals have: time management. There are only so many hours in a day.
Kalendar Pro eliminates the need for sending conferencing links, juggling events, and the endless back-and-forth between team members. It is a great LinkedIn tool for when you’ve identified your leads and are working towards meeting them in person. You can also use it to set up online meetings and conferences.
Kalendar Pro is simple, easy to use, secure, and has a lot of helpful features that make the scheduling process even smoother.
If you want to make the most out of your time, you need a dedicated scheduler app. And while you’re at it: go for the best scheduling app out there: Kalendar Pro. It gives you a lot of value for your money, and even helps you save precious time, so this is definitely worth investing on.
Schedule your meetings quickly and efficiently using Kalendar Pro.
No one could have gotten by during the Covid-19 pandemic if it weren’t for Zoom. This video conferencing service makes it on our list of the top 10 best LinkedIn tools because of how great it is when used with Kalendar Pro.
Use Kalendar Pro to find the most optimal schedules for your online meetings and conferences, and then use Zoom to virtually meet with your team or leads. It works with both video and audio-only chats, allowing you to communicate with other LinkedIn users even if you can’t meet in person.
Zoom also lets you record these sessions so you can review them later. The combination of Zoom and Kalendar Pro lets you automate your booking process. The best LinkedIn tools are the ones that make you the most efficient, so you can create great results for your business.
Zoom’s core features include one-on-one meetings, group video conferences, and screen sharing. Even with the free plan, Zoom lets you host unlimited one-on-one meetings. The free plan also lets you host video conferences of up to 40 minutes, with up to 100 participants. If you buy the “large meeting” add-on, this can increase to 500 participants.
And then of course, the screen sharing feature is a useful tool during video chats because you can share what you see on your screen, which makes demonstrations and presentations easier.
Zoom has become one of the leading video conferencing software apps in 2020. In fact, it is now essential for most companies because it creates a seamless work environment online. If in-person meetings aren’t possible, you can still virtually interact with co-workers and team members. It can even be used for social events.
If you are a marketer, you can use Zoom to talk to your leads and establish a strong relationship with them.
The Basic Zoom account is free, but the ability to host unlimited one-on-one meetings is still valuable. But upgrading to the Pro plan gives you access to unlimited group meetings, social media streaming, and 1 GB cloud recording. This makes it the perfect plan for small teams.
The Business plan is for smaller businesses and companies because it lets you host video conferences of up to 300 participants, while the Enterprise plan takes that to 500 participants. The Zoom Enterprise subscription is ideal for large businesses. It also has unlimited cloud storage.
Zoom gives you a wide range of plans depending on your team’s needs and goals. But whichever plan you choose, you are sure to get lots of value out of Zoom, now that video conferences and meetings are so commonplace.
Crystal is probably the most unique LinkedIn tool on this list, and that’s precisely why it’s one of the best. It gives you something that most likely never even crossed your mind as something essential: personality AI.
What Crystal does is it analyzes millions of online data points to accurately identify personality. For marketers, this could be an extremely useful tool. Crystal is a “personality AI” tool that helps you recognize someone’s personality using data.
No matter what industry you are in, your “people skills” are very important. Your success will be closely linked to your ability to work with others. By successfully identifying a target’s personality before you even engage with them, you can improve your chances of successfully connecting with them.
But building relationships and getting along with others isn’t always the easiest thing to do. There is a lot to understand about behavioral dynamics and motivations—and you don’t have all the time in the world to become an expert in those things.
Crystal solves this problem by giving you access to anyone’s personality profile within a few seconds. This technology, combined with your own natural assessments, can make it easier to quickly understand a person’s behavior, communication style, and motivations. You can anticipate personality differences that may create problems.
It is a powerful tool for entrepreneurs, salespeople, recruiters, professionals, coaches, influencers, and anyone who needs access to personality data. But many LinkedIn users don’t realize how useful personality data can be. If you understand what makes a person tick, it is easier to persuade, negotiate, and communicate with them and produce results.
Crystal helps you master every conversation. It even gives you situation-specific advice that makes it easier to communicate effectively. With this tool, you can accurately predict someone’s personality from their LinkedIn profile.
Crystal is a media marketing tool that is totally unique in its space. Use it to review a LinkedIn profile and gain valuable insight into their personality. The tool picks up on subtleties within LinkedIn profiles that others don’t notice. With this type of information, you can approach the conversation in a much more appropriate manner.
If you’ve ever felt the need to communicate in a way that resonates with your targets, then this tool will surely come in handy for you. As you use Crystal, you may find yourself developing your own communication skills. In the long run, this will make you a much better marketer and professional.
3. Facebook Pixel
This may confuse some of you, because we’re talking about LinkedIn tools, but now we’re suddenly including Facebook Pixels. But we’re thinking a few steps in advance here since we know that people will be visiting your website after checking out your LinkedIn profile. You need to prepare for those scenarios. Be everywhere and send them follow up ads on other platforms to look like a complete marketing pro.
Pixel is a tool that lets you see how effective your advertising is by analyzing the actions taken on your website. You can use Facebook pixels to ensure that your ads are being shown to the right audience. It also helps you find leads and prospects by checking the specific actions taken on your website. If a new visitor does something in particular that may indicate interest in your product or service, the Facebook pixel can alert you to it.
You can use this tool to drive more sales. You can set it up to reach people who are most likely to make a purchase.
At the same time, you can assess how effective your existing ads are by measuring what happens when people see them. The pixel will activate when someone does something like add to their cart or make a purchase. The Facebook pixel will show it in your Events Manager page.
You will then have the option to reach out to these high quality leads through future Facebook ads.
Facebook Pixel works by placing and triggering cookies that track users when they interact with your ads or website. It then collects data that helps you track conversions from Facebook ads.
With access to this type of information, you can optimize your ads and even build specific ads for targeted audiences. Remarketing to people who have already shown interest in your products may improve your conversion rates.
Use Facebook Pixel to gain access to valuable data that will help you create better Facebook ads. Or you can use it to better target your existing ads. Either way, you can significantly improve your ROI by using this tool.
It even lets you track customers across their devices. This is useful for customers that see your ads on mobile and switch to a desktop before making a purchase. With Facebook Pixel, you can adjust your marketing strategies based on what works and what doesn’t.
The second best LinkedIn tool on our list is Leadfeeder, a tool that lets you generate more leads by seeing which companies visited your site. Leadfeeder also shows you how the companies found you, and what they are interested in. These are your hidden leads.
If you want to increase your revenue and boost your sales, you need to find a way to convert these hidden leads. Identifying them is the first step.
Leadfeeder identifies companies visiting your site, showing you what they did, and what they wanted to do. The leads are prioritized based on what they did on your site. These companies likely consist of people who are ready to buy. At the very least, they are better leads compared to those who have never even heard of you. Do not let these hidden leads go to waste.
Did you know that you are more likely to close a deal if you contact your leads quickly? This is a simple marketing hack that will improve your conversion rate. But if you can’t identify these leads in the first place, you can’t contact them and you won’t have the opportunity to convert them.
Use Leadfeeder to beat your competitors to the sale. This tool even gives you company and contact information, making it easier to reach out to them. You can then forward these leads to your sales team.
Leadfeeder lets you automatically update your CRM or get emails with lead data. It really streamlines the lead generation process. It lets you focus on building better sales pitches. And with information that shows you what your leads are interested in, you can improve the quality of your sales pitches. You are essentially anticipating their needs.
With Leadfeeder, your sales team gets instant access to a high quality lead list.
Leadfeeder offers two subscription plans: Lite and Premium. You can choose whichever matches your company’s needs.
The Lite account is a basic version of Leadfeeder that offers limited features. In fact it only shows you three days’ worth of leads. This version is free: all you need to do is sign up.
Upgrading to a Premium Leadfeeder account starts with a Premium trial that automatically downgrades you back to Lite after two weeks if you do nothing. The plan is $55 a month and gives you more features, data, and analytics.
Leadfeeder is a reliable LinkedIn tool that helps you find hidden leads and reach out to them in a meaningful way.
We’ve talked about high quality scheduling tools like Kalendar Pro; recruitment tools like LinkedIn Recruiter; and even personality AI tools like Crystal. But what sets Kennected apart is the fact that it automates your LinkedIn outreach.
This LinkedIn automation and outreach tool is the number one LinkedIn tool that you need to boost your revenue, improve your conversion rate, and generate more leads.
If you want to be more efficient on LinkedIn, you have to automate the tasks that are mundane and repetitive. That includes cold calling and manually reaching out to leads and prospects online. Instead of wasting your time spraying and praying on LinkedIn, you can simplify your lead flow using Kennected.
This automation tool generates a stream of leads, connections, sales, and meetings, so you don’t have to worry about where your next lead is coming from. It uses LinkedIn’s data-rich filters to bring you fresh and highly qualified leads.
It’s more than just an automation tool. Kennected creates a personalized campaign for each client based on their company’s needs and goals. Nobody understands your business better than you do—and that is why Kennected teaches you how to fish instead of just giving you fish.
More than 10,000 companies trust Kennected because it gives them the tools and education they need to build a sustainable sales pipeline.
Once you dial in your ideal prospects, you can easily manage multiple campaigns, create new ones, and edit existing campaigns.
Kennected lets you send automated and personalized messages so you can reach out to more leads at scale. Kennected sends your connection requests automatically, but not in bulk. It’s as if you were sending them manually. Kennected also lets you personalize your follow ups.
You can contact up to 100 new prospects daily, with the help of personalized auto sequences that will build predictable revenue. Easily check the Responses tab to see responses from users, view profiles, and access ongoing conversations. You can even delete any user by clicking on delete.
Kennected’s integration with FindThatLead, Hunter.io, Anymailfinder and more, makes it easy to find emails right inside the LinkedIn interface. You can also update your HubSpot easily with valuable data.
Kennected equips you with data to help you make better decisions.
These are the best tools on LinkedIn today, and if you invest in them, you can reach your professional and business goals more easily. These tools help you stay organized, access data, communicate more effectively, and save lots of time.