¿Cómo convertirse en el profesional del marketing inmobiliario de su ciudad?

¿Cómo me convierto en un experto en el mercado inmobiliario local

Antes de poder conquistar el mundo de los bienes raíces, tienes que dejar tu huella en la escena local primero. Convertirse en un experto local es una de las formas más efectivas de encontrar más oportunidades de carrera en el sector inmobiliario. Al reunir tanta información en el vecindario en el que trabajas, tienes garantizado encontrar más pistas. Esto le dará una ventaja sobre sus competidores.

How to Become the Real Estate Marketing Pro in Your Town

Para convertirse en un experto en el mercado inmobiliario local, hay que familiarizarse con él. Date una vuelta en coche, en bicicleta y a pie. Familiarízate más con tus bienes raíces locales y toma nota de las nuevas propiedades que están en construcción en las afueras de la ciudad. Aprende los atajos, las rutas a pie hasta las tiendas, y recuerda cuánto tiempo se tarda en viajar de un lugar a otro. Averigua cuán cerca están la estación de tren y el aeropuerto de las propiedades de tu cartera.

Una vez que empiece a trabajar con sus clientes, conocerá a toda la ciudad como la palma de su mano. Puedes proporcionarles toneladas de información útil y ayudarles a tomar una decisión mucho más fácil.

Sus clientes valorarán estos datos porque les permitirá pintar un cuadro en su cabeza de lo que es vivir en esa propiedad. Es más probable que cierres tratos si puedes ayudar a los clientes a visualizar su futuro en la casa que estás mostrando.

Hay otras cosas que puedes intentar. Estudiar el mercado inmobiliario de la región para estar a la vanguardia. Lea los periódicos locales para ver si hay nuevos desarrollos en la zona. Vea si hay otros factores que puedan afectar a los precios de la vivienda, como la construcción de una nueva línea de tren.

También puede navegar por los listados de propiedades en los sitios de la competencia. Dado que los valores fluctúan constantemente, debes estar atento a los grandes cambios en la industria inmobiliaria.

Convertirse en un experto es esencialmente desarrollar tus habilidades y conocimientos hasta el punto de que eres el recurso para todo lo relacionado con los bienes raíces. Esto no sólo construirá tu reputación sino que también establecerá tu autoridad. Será mucho más fácil para ti desarrollar la confianza en tus futuros clientes porque ya tienes un nombre.

Para demostrar aún más tu experiencia, puedes usar LinkedIn para compartir enlaces a tu blog o sitio web, donde puedes subir contenido de alta calidad. Escribe artículos y entradas de blog sobre bienes raíces locales.

Todos estos consejos te ayudarán a construir una buena reputación como un agente inmobiliario confiable. A largo plazo, esto te ayudará a encontrar las mejores ofertas.

No deberías concentrarte sólo en construir relaciones con clientes y prospectos. Intenta conectar con los negocios locales y forjar relaciones fuertes allí. Incluso pueden dar recomendaciones no solicitadas para sus servicios cuando tienen clientes que quieren comprar o vender una casa.

Involucrarse en la comunidad es la mejor manera de convertirse en un experto en el mercado inmobiliario local. Serás una cara conocida en la ciudad en poco tiempo, y tus servicios se anunciarán gratis de boca en boca.

Para llevar sus esfuerzos de generación de liderazgo aún más lejos, use Kennected. Kennected le ayuda a refinar su alcance usando los filtros de LinkedIn, ricos en datos. Entonces puedes configurar y programar mensajes personalizados a tus clientes ideales automáticamente. Reserva una demostración hoy para saber más sobre cómo Kennected puede afinar tu generación de clientes potenciales.

LinkedIn for Real Estate Agents: How to Generate Leads and Referrals

Can LinkedIn be used to generate real estate leads? Of course the answer to this is yes!

The question you’re probably actually wondering though is how effective LinkedIn is for real estate lead generation. Some of these LinkedIn statistics serve as proof:

  1.  LinkedIn has the highest visitor-to-lead conversion rate, almost three times that of Twitter and Facebook!
  2. 80% of LinkedIn members drive business decisions at their companies
  3. Demographics on LinkedIn are ideal for real estate lead generation – age 30+, 90% make household decisions, and their annual incomes are relatively high

Numerous real estate agents have made over a million dollars through LinkedIn leads. So, if you’re a real estate agent and not using LinkedIn for lead generation, then you’re missing out on a lot!

In this section, you’ll learn a few easy and actionable tips on how you can effectively generate leads from LinkedIn and further increase your real estate sales.

Create a Stunning Profile

A LinkedIn profile is like a real estate agent’s resume. Your prospects are going to get their first impression of you based on your LinkedIn profile. That being said, it’s crucial to optimize your real estate agent’s LinkedIn profile the right way:

  1. Add a professional profile photo and cover image
  2. Add a creative headline and include your LinkedIn keywords in it
  3. Add a summary that adds credibility and authority to your brand
  4. Customize your LinkedIn URL
  5. Add your landing page links and CTAs to the featured section of your profile
  6. Reach out to your colleagues and clients for LinkedIn recommendations and endorsements
  7. Fill out all other details such as education, experience, and contact info

Create Your Real Estate Landing Page with a Lead Magnet

A landing page is a page on your website where your should direct your leads to from LinkedIn. You can have a “lead magnet” on your real estate landing page such as a free real estate course, a guide, or a checklist.

You can ask for your prospects’ emails or other properties in exchange for this free resource. This way, you get a list of prospects along with their email addresses. You must also add your contact information on your landing page so that you’re making sure prospects are able to get in touch with you easily.

Build Your Network

Building your network is the most essential part of real estate lead generation on LinkedIn. You cannot simply connect with random individuals and expect to generate inbound leads. Your approach towards building your LinkedIn network must be very strategic and well-thought-out. 

#1. Send Personalized Connection Requests to Relevant People

LinkedIn allows you to send free connection requests along with a note to your 2nd-degree connections (connections of connections). This means if you have your colleague as your connection, you can reach out to their connections with a personalized note.

Use this to your advantage by adding construction companies, home builders, HR professionals looking for housing for their employees, and your colleagues’ clients – anyone who is likely to show interest in your real estate services.

You should also add people who may know someone else who might again become your real estate prospect. This way, you can grow your network and visibility on LinkedIn using relevant connections.

But if you simply send a connection request without any note, your chances of getting added are going to be very low. So always add a personalized message while sending a connection request.

You should address the person by their first name, then state something you two might have in common or give them a genuine compliment. Then say that you would like to add them to your network. This way, your chances of getting accepted grow way more! Here’s an example of a personalized LinkedIn connection request you can use:

“Hi {first_name},

I just came across your profile, and I must say that I love the kind of content that you put out! We also seem to share {XYZ} in common!

 

I’d love to follow and connect with you on LinkedIn.

 

Cheers,

{your_name}”

#2. Join LinkedIn Real Estate Groups

LinkedIn groups are another great way to network with relevant people, get noticed, and, ultimately, generate leads. Start by searching for real estate groups on LinkedIn and then send requests to join such groups.

You should also search for some local real estate groups. This will help you build more local connections and referrals. Once you get accepted into a few of these groups, interact with the people in them! You can do this by commenting on other peoples’ posts or putting out your own content. Be sure to actively engage with these communities.

Another great feature of LinkedIn is that you can send free messages to all of your LinkedIn group members. If someone seems to be interested in real estate properties in your locality, you can directly message them and build a genuine relationship.

Ask for Referrals

Referrals are another great way to land real estate leads. When you perform a LinkedIn search, you’ll get a list of your shared connections below.

If you’re really looking to connect with a specific person, you can contact your shared connection via direct message and ask for them to refer you by explaining how you might be of help to them. This way, you are getting a virtual introduction to your leads and consequently growing your network even larger.

Another great way to get referrals is through LinkedIn group. Real estate agents moving out of their area might be looking to refer some other good real estate agents. By joining such LinkedIn groups, you’ll get a chance to be referred to new clients and better leverage your network.

Create Relevant Content

LinkedIn loves it when people engage with posts and articles on LinkedIn. This is why the best way to get noticed and increase your leads on LinkedIn is to post content regularly. You should try to put out relevant content and add value to your real estate leads somehow. By creating content based on real estate, you mark yourself as an authoritative figure, and you also further engage with your audience.

Here are a few more tips for creating real estate content on LinkedIn:

  1.  Add 3 to 5 relevant real estate hashtags to increase engagement
  2. Publish LinkedIn articles or share your blog posts on LinkedIn to grow your brand and emerge as a thought leader in the real estate industry
  3. Actively engage with people in the comments section. Share your opinions and thoughts in your posts as well as others’ post comments. If someone shows interest in real estate listings, follow up with them through LinkedIn messaging and engage with them in a valuable way
  4. It is good to share real estate listings on your profile as many people on LinkedIn are either actively looking to buy houses or likely know someone who would be interested
  5. Not all posts should be about real estate listings. If you do this too often, people may tag you as annoying and scroll right past your post. You should put up non-promotional posts that have the sole purpose of adding value to your leads
  6. Stories tend to garner more engagement on LinkedIn. Make your posts creative with storytelling!
  7. Structure your content well. Break it down into bullets and paragraphs while avoiding massive walls of text
  8. Create more fun types of content such as LinkedIn polls in order to help drive further engagement

Conclusión

LinkedIn is one of the best ways to build your professional network, grow your brand, and generate more real estate leads. Unlike Facebook and Instagram, people on LinkedIn are genuinely looking to connect with people and learn more. So hop onto LinkedIn now, connect with people, add value to them, and then start generating high-ticket inbound and outbound real estate leads.

Programe una demostración.
Haga crecer su negocio

Cerrar el menú
es_MXEspañol de México

A la atención de: Propietarios de negocios y vendedores

Llene su línea de ventas con 30-50
Nuevos clientes potenciales de alta calidad cada mes
En menos de 10 minutos al día

El software probado de Kennected ayuda a los propietarios de empresas y a los profesionales de las ventas a llenar su canal de ventas utilizando la automatización de LinkedIn.

¿Quiere ver cómo Kennected puede ayudarle a crear nuevos flujos de ingresos? Haga clic en el botón de abajo para reservar una consulta de Lead Flow con uno de nuestros especialistas en Lead Flow hoy mismo.

Reservar mi consulta de Lead Flow

Con la confianza de más de 15.000 clientes, entre ellos:

A la atención de: Propietarios de negocios y vendedores

Llene su línea de ventas con 30-50
Nuevos clientes potenciales de alta calidad cada mes
En menos de 10 minutos al día

El software probado de Kennected ayuda a los propietarios de empresas y a los profesionales de las ventas a llenar su canal de ventas utilizando la automatización de LinkedIn.

¿Quiere ver cómo Kennected puede ayudarle a crear nuevos flujos de ingresos? Haga clic en el botón de abajo para reservar una consulta de Lead Flow con uno de nuestros especialistas en Lead Flow hoy mismo.

Reservar mi consulta de Lead Flow

Con la confianza de más de 15.000 clientes, entre ellos: