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Entertainment Sites Acquired By Fandom

The Fandom team is building a full-funnel marketing platform. The latest move was acquiring several media brands from Red Ventures.

These brands included:

  • GameSpot
  • Metacritic
  • TV Guide
  • GameFAQs
  • Giant Bomb
  • Cord Cutters News 
  • Comic Vine

According to Fandom CEO Perkins Miller, the acquisition will enhance Fandom’s reach among fan communities, enhancing its offering for marketers.

Here is what the article states –

Fandom projects that the ability to do intent-based marketing will also boost affiliate sales on Fanatical, an ecommerce platform Fandom acquired in February 2021, Miller said.

“It seems like a pretty short walk to go from GameSpot, Metacritic or Giant Bomb and into Fanatical to purchase a game,” Miller said. “So, we think that connective tissue is going to be pretty strong.”

The new slate of sites will have a “significant impact” on the company’s bottom line, Miller said, although he declined to share specifics about the impact on Fandom’s overall ad revenue.

Read the full story here

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