The Fandom team is building a full-funnel marketing platform. The latest move was acquiring several media brands from Red Ventures.
These brands included:
- TV Guide
- Giant Bomb
- Cord Cutters News
- Comic Vine
According to Fandom CEO Perkins Miller, the acquisition will enhance Fandom’s reach among fan communities, enhancing its offering for marketers.
Here is what the article states –
Fandom projects that the ability to do intent-based marketing will also boost affiliate sales on Fanatical, an ecommerce platform Fandom acquired in February 2021, Miller said.
“It seems like a pretty short walk to go from GameSpot, Metacritic or Giant Bomb and into Fanatical to purchase a game,” Miller said. “So, we think that connective tissue is going to be pretty strong.”
The new slate of sites will have a “significant impact” on the company’s bottom line, Miller said, although he declined to share specifics about the impact on Fandom’s overall ad revenue.
Read the full story here.
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