Recruiting new people is difficult enough: recruiting the right people for your business is even tougher. But finding the best people who can fit and contribute to your organization is both a challenge and an opportunity. With an extremely competitive job market, you need the right strategies to help you find and keep those perfect prospects.
Stand Out from the Rest
The good news is that the market is full of talents waiting to be found. The challenge is in making sure you’re the one who finds them and attracts them to your company. You can do this by boosting your company’s reputation.
Brand building, content marketing, and word of mouth marketing are some amazing examples of making a name for your company. You don’t just want to be a great employer—you want people to know that you’re a great employer. You want your employees to be bragging that your organization is a great place to work.
People will believe your employees before they believe in what’s written in the corporate literature. This is how you build your reputation and company brand. This way, the best prospects will seek you out and want to work with you.
This may seem obvious, but paying better than your competition will help you keep your best talents. When it comes to the job market, you get what you pay for. Survey your local job market and compare the compensation people in your industry attract. You want to pay better than average to attract and keep the best candidates.
It’s not just about the money either: you can use benefits to your advantage when recruiting employees. If your benefits are above industry standard, then prospects will basically flock to your organization. You should also add more benefits when you can afford to add them.
There’s another thing employees value, and that is a positive work environment. You want people to enjoy working for your company. You also want to maintain that positive vibe consistently.
With the right perks, you will be able to attract the finest candidates in your industry, and you will also be able to keep your employees happy.
Set Up an Employee Referral Program
Word of mouth is a powerful tool for recruitment. Setting up an employee referral program is a great way to find promising candidates. Use your own employees as brand ambassadors for the company.
You can ask them to refer their qualified friends and family—and motivate them by setting up rewards. Offer them appealing employee referral rewards and watch the leads come flowing in. Involving your employees in the hiring process is a great idea because they already know what the working environment is like. They will also know the most qualified candidates for the job because they are familiar with the way things work in the office.
Your employees are some of your most important assets, so don’t underutilize them.
Use Your Website and Social Media for Recruiting
Everything is online nowadays, and you need to establish your presence in this virtual space. Your website portrays your company’s vision, mission, values, goals, and services. What most recruiters don’t realize is that it is also an effective recruitment platform. Your website provides insight into the culture and work environment that you offer for employees.
Your website should have an employment section which describes your available positions. It needs to contain information about the company and why an interested person might want to contact your company.
Once you have a website set up, it is time to take advantage of social media. Facebook and Twitter are both massive platforms that can serve you well by getting the word out about job openings—but LinkedIn is undoubtedly the number one platform for professionals online. It has over 675 million users right now. And with LinkedIn’s professional focus, it is the perfect place to look for the best leads and prospects.
Use content to attract the attention of the best talent and drive them back to your website.
To make lead generation easier, try using Kennected. This LinkedIn automation tool makes prospecting easier by giving you a consistent stream of qualified leads. It uses LinkedIn’s data-rich filters to help you find your ideal candidates. You can also use Kennected to reach out to these prospects at scale. Kennected lets you set up and schedule personalized messages. If the prospects connect but don’t respond, Kennected can send personalized follow-ups as well.
Book a demo with Kennected today to learn how you can fine tune your lead generation efforts.