Despite the fact that small businesses employ 48 percent of the workforce in the United States, recruiting skilled employees can still be a challenge. You have to put in a significant amount of money towards recruitment to power your business. But because time is limited and budgets are tight, you need to find more efficient ways to recruit people.
LinkedIn is the solution to this problem. It helps you recruit more people while lowering the cost of recruitment. In a competitive industry, LinkedIn can be considered a great equalizer.
LinkedIn is much more than a job board. In fact, it is the world’s biggest professional network. With over 675 million users, LinkedIn is the best place to recruit. Here you can establish your brand, build your network, and target a wide range of people by tapping into your employees’ connections.
How Small Businesses Can Use LinkedIn to Recruit
One of social media’s biggest benefits is that it is completely free. All you have to invest is a little time putting together the right messages. With a solid marketing strategy, social media can work wonders for you. And in terms of recruitment, LinkedIn is the best social networking platform out there. Using LinkedIn as a hiring platform is one of the best ways to lower your recruitment costs.
Set Up a Company Page
If you’re not active on LinkedIn, then you are missing out. First and foremost, you need to establish your presence on LinkedIn. Your company needs a Company Page because it serves as the official LinkedIn profile for your business. Without it, no one has any idea who you are or what your company does.
If you don’t have a Company Page on LinkedIn yet, set one up for free right now. Once you have it, your Company Page will act as your “home base” on LinkedIn. Use it to share information about your company, including a high-level description of what makes you different from the competition.
You can also use your Company Page to connect your business to existing employees, and even share updates on behalf of the company. This will help you attract followers in the long run. Make sure all of your employees have a LinkedIn profile that is connected to your Company Page.
Most importantly, your Company Page is where your job postings will show up.
Have Employees Amplify the Reach of Job Openings and Updates
Encourage your employees to share your updates and content from your Company Page to spread awareness and maximize your reach. This will have a huge multiplier effect that leverages their network. You can apply the same principle to every blog post, every article, and every press release you post online. But it is particularly important when you are hiring on LinkedIn.
Even if you only have 100 followers on your Company Page, you can leverage the fact that most users on LinkedIn have between 400 and 1,500 connections. Even if only one of your employees shares your job opening, that content can be pushed to the news feeds of all their connections. This way, you can easily increase your exposure for free.
Make the Most out of Your Recruiting Budget
As a small business, your goal is to make sure your money is going to the right place—and that you’re getting the most out of every investment. If there is someone on your team who is dedicated to recruiting, LinkedIn has a powerful paid license that lets you find, engage, and organize talent. It gives you unlimited access to every profile on LinkedIn, including those outside of your network. It also includes 150 InMails every month so you can reach out to talent directly. Other helpful features include premium search, project management, and analytics tools.
LinkedIn’s Recruiter Lite is a good option for those who are only making occasional hires. This lightweight version of LinkedIn Recruiter gives you unlimited access to all 3rd degree connections, along with 30 InMails a month and the project management tools.
To fine tune your LinkedIn outreach, use Kennected. This automation tool helps you get in front of the most qualified leads, so you can focus on more important aspects of your business. Kennected uses LinkedIn’s data-rich filters to bring you a steady stream of connections and appointments.
You can also use Kennected to send personalized automated messages and follow-ups. This lets you reach out to more talent at scale.