Most enterprise companies understand the importance of college recruitment, but don’t know how to attract high level talent. Companies hoping to attract the cream of the crop should utilize different strategies to find the best potential candidates and attract them to their organization.
Recruitment has become incredibly competitive over the years, and you need the best strategies in order to keep up. Here we will talk about some of the most effective ways to recruit talent from universities.
How Enterprise Companies Can Attract High Level Talent from Universities
To attract high level talent, you need to start upgrading your campus recruiting strategies. Methods that used to work before may no longer cut it these days. That means handing out fliers and turning up on campus won’t work anymore. It’s time to step up your campus recruiting game with modern tools and techniques.
Create a Landing Page that Targets Recent Graduates
The professional landscape now mostly exists in the digital world. You won’t make an impact on recent grads if you don’t have a dedicated career site. Set up a landing page where graduate applicants can get the information they need about job opportunities, the recruitment process, and testimonials.
You don’t need to have a separate site for graduates—you just need an established landing page so that applicants know they have come to the right place. Showcase all graduate opportunities in one place and make them excited about joining your company.
Assume that graduates are going to look you up online. You want them to know as much about the company as possible in order to maximize your chances of receiving their application.
LinkedIn is the biggest platform for professionals online—and more graduates are using it to start their professional network. In fact, LinkedIn now has more than 675 million users. If you’re not using it for prospecting and recruitment, you are missing out.
Your target audience spends a lot of their time online, particularly in social media. Use LinkedIn’s massive reach to your advantage. Keep in mind that the next generations are all tech-savvy, so you need to be too.
If your recruitment strategy does not involve social media, you are unlikely to attract the top tier. High level talent will have their LinkedIn profiles set up right away—and it will benefit you tremendously to recognize them and reach out as soon as possible.
Build a Good Reputation
Since the goal is to attract talent to your organization, you cannot afford to have a bad reputation. You don’t just want to be a good company—you want people to know how good you are. You can use high quality content to establish your company as a thought leader in your industry. You can post informative articles, blog posts, press releases, and videos that provide value to your target audience.
If you post content on your website and share it on LinkedIn, you can boost your traffic significantly. It will also show prospects that you are an expert in your field. They will be attracted by the value you share with them, even before they start working with you.
Additionally, building and managing your brand plays a crucial role in the recruitment process. Just think about how companies like Google are attracting millions of applications based off of their reputation alone.
Adopt a Data-Driven Approach
If you are spending time and money on campus recruiting at multiple different campuses, make sure to keep track of certain metrics. A data-driven approach will help you gauge whether or not your efforts are paying off.
Pay attention to the following metrics: the number of hires you made on each campus, retention rate of new hires, and what interview to offer ratio you get. By tracking these metrics, you can see what is and what is not working.
Maximize Student Referrals
While employee referrals are one of the best methods for recruiting, don’t underestimate the value of student referrals. Using student referrals can significantly improve time to hire, quality of hire, and reduce the cost per hire. Use your LinkedIn network to secure more referrals.
Keep in mind that campus recruiting takes time, patience, and a significant investment. You can fine tune your outreach on LinkedIn by using Kennected to attract more high level talent from universities.
Kennected is a LinkedIn automation tool that helps bring you a stream of appointments, sales, connections, and recruitments. It uses laser accurate data to help you find the most qualified leads. You can then use Kennected’s personalized automated messages and follow-ups to reach out to more prospects within a short period of time.
Book a demo with Kennected today to learn more.