Booking interviews with quality candidates is a tricky endeavor: first you need to know where to find them, and only then can you start working towards attracting them to your organization.
While career events and job fairs are certainly useful, you want to be able to find highly qualified candidates before the rest of the competition. For this, you need to adopt some new recruiting strategies, which we will discuss here.
Knowing your ideal candidate is half the battle. If you know exactly what you are looking for, you can significantly boost your recruiting efforts. As all employers know, there is a world of difference between a worker who is correctly matched to their job and their organization and one who is not.
Identify the characteristics, motivation, skills, and preferences that will make a candidate suitable for the available position. Defining a candidate persona is an important first step towards finding the best candidates.
Once you know what your ideal candidate is like, you can write accurate job descriptions. Job descriptions should reflect the roles the individual will fill, the skill sets they will need, and the personality attributes that are important to completing their tasks.
Set up a landing page where candidates can find everything they need to know about the job opening and the company. The good news is that candidates that are coming to your career site are already showing interest in you. All you have to do is optimize the site to improve your chances of getting their application.
You can add more employee testimonials, post informative videos that introduce them to your team, and write about cool projects that your company is working on. The goal is to get their application right there and then.
You want the most qualified candidates to knock on your door, so make sure you maintain a good reputation. You don’t just want to be a good employer—you want people to know how good you are as an employer.
Building and managing your brand plays a crucial role in the recruitment process. Just think about how big companies like Google are attracting millions of applications based off of their reputation alone.
You can also use high quality content to establish your company as a thought leader in your industry. You can post articles, blog posts, press releases, and videos that provide value to your target audience. Post content on your website and share it on LinkedIn to boost your traffic significantly.
You wouldn’t need career events if the candidates are coming to you.
The key to booking more interviews is to make the process as simple and convenient as possible. Video interviews may not have that physical connection that you may want to establish, but it is still an effective recruiting method that gets one foot in the door.
It saves you and the candidates lots of time and money. You can also benefit from a much larger candidate pool.