LinkedIn is the greatest source of leads for marketers and business owners. But did you know that life coaches are also taking this platform and using it to land more clients?
This social networking site is still adding new features and improvements that make life easier for coaches and consultants. And today we’re going to talk about the “whys” and the “hows” of leveraging LinkedIn—and Kennected—to secure more clients for your coaching business.
Life Coaches are CRUSHING Lead Generation Using Kennected
Kennected is the LinkedIn automation tool you need to use if you are a life coach looking for more clients. LinkedIn is where you’ll find the most qualified leads—and Kennected is what will help you reach out to them WITHOUT manually prospecting.
Kennected brings you smart prospecting on autopilot. You can just identify your target audience using LinkedIn’s data-rich filters, copy the URL of the search results, and paste it onto Kennected. That’s how you set up one sequence. You can set up multiple sequences at once to target different demographics.
Once you’ve set up your sequences, Kennected will send personalized messages to all your targets automatically—but not in bulk, so it’s like you’re sending them yourself. You can set up your own personalized messages or use Kennected’s reliable and effective templates.
We make it as easy as possible to reach your leads so you can just sit back and focus on converting those that respond.
When a lead answers your message and connects with you on LinkedIn, you can jump right into the conversation and start building that relationship. In addition, you will even get access to all their information that are available publicly such as their email address and contact number, right in your Kennected dashboard. You can use this to build your email list or SMS list with ease.
Synchronize all your prospect details and activity to your favorite CRM with a click.
Life coaches are using Kennected to crush their lead generation. And the simple reason for that is LinkedIn is where all your prospective clients are.
Why Life Coaches Should Be Using LinkedIn
If you want to find more clients using social media, LinkedIn is definitely the way to go. Number one, a lot of your clients are professionals. LinkedIn is the only social networking site that focuses on building professional and business relationships.
Number two, LinkedIn users have a higher average income compared to users of other social media. That’s because LinkedIn is made up of professionals, entrepreneurs, CEOs, and other executives from different industries. This means you won’t just find leads here, you’ll find high quality leads. Your conversion rate from your free sessions will be higher, for example, because you will encounter more quality leads.
And number three, the sales cycle is a lot shorter. People are using LinkedIn for just one reason: professional development. On LinkedIn, your sales cycle is much shorter because clients make decisions faster. When you’re on LinkedIn, you’re there to talk business.
In 2020, LinkedIn had more than 675 million users worldwide, and now it has over 716 million. The best part is LinkedIn is still growing. If you want more life coaching clients, this is where you should focus your lead generation.
In the United States, more than 154 million workers have LinkedIn profiles—it’s where all the professionals are hanging out.
The platform’s users tend to be older. The biggest age group is 46-55 years old, which covers 37 percent of the LinkedIn user base. Next is the 36-45 age group which covers 34 percent. Finally, 29 percent of LinkedIn’s users are over 56 years old.
But LinkedIn also has younger users. 16 percent are between 15 to 25 years old, while 27 percent are 26 to 35 years old. Millenials are rapidly growing their presence on LinkedIn. But Gen Z is still a few years out before they need to be targeted on LinkedIn—they’re mostly spending their time on YouTube and TikTok.
As for location demographics, 30 percent of LinkedIn users are in urban areas, 27 percent are in suburban areas, and 13 percent are in rural areas. This only shows how LinkedIn is geared towards business professionals who work closer to urban centers.
Finally, the most important reason why life coaches should focus on LinkedIn: income demographics.
Most of LinkedIn’s users in the US earn more than $75,000 per year. LinkedIn is also home to CEOs, Fortune 500 executives, other C-suite executives, and key decision-makers. You can score some big clients here—something that’s not entirely possible in other sites like Facebook, Twitter, and Instagram.
Because of LinkedIn’s professional user base, your life coaching business can really thrive here. You can give them expert advice, strategies, and other knowledge that can help them achieve their career and their life goals.
Are You Still Prospecting Manually? SHAME!!!
Manual prospecting is a thing of the past. Not only is it tedious and boring, it’s also largely ineffective now. Not to mention there are way better options available now so you don’t even need to look for prospects manually.
LinkedIn automation does all the work for you, so there’s no excuse to be lagging behind. The competition can be tough if you’re trying to secure high quality clients. And you can’t be wasting your time on LinkedIn messaging all these prospects one by one and hoping that someone answers.
There are better ways to contact your targets if you’re prospecting on LinkedIn—and Kennected is your greatest shot at creating a stream of leads, connections, and meetings.
We have an onboarding process that holds your hand and makes sure that you don’t make any mistakes while you’re contacting your leads. We will guide you through the entire process so you can get the best results.
Kennected will handle all the boring stuff so you can focus on the more important tasks, like building relationships with new and existing clients, or developing new content for your personal website.
Life Coaches are Growing Their Business with Automated LinkedIn Outreach via Kennected—And You Should Be Too
If you’re a life coach and you wanna get the most out of LinkedIn, there are three main things you need to do: showcase your brand, demonstrate your authority, and use Kennected.
Showcasing your brand is all about letting your personality shine through. How are you different from all the other life coaches that are approaching them on social media? What is your unique value? Do you have any specializations? The best way to show off your brand is by using content.
Content marketing lets you attract new prospects and give value to them before they even convert into an actual client. Content also helps you demonstrate your authority.
If you are a thought leader in your field, people will gravitate towards you. They will be more likely to trust you because they can see that you know what you’re talking about. Provide high quality content consistently on LinkedIn to attract the right people.
And while your content is attracting leads, be proactive and reach out to hundreds of prospects yourself. Use Kennected to enjoy smart prospecting on autopilot.
Imagine being able to send personalized messages to everyone in your defined geographic area or town that has a LinkedIn account. That’s the power of Kennected.
Kennected is the safest and most effective way to reach coaching clients on Linkedin. That’s why more than 10,000 companies trust us with their lead generation. Book a demo today to learn more!