As a financial advisor, you have a lot of responsibilities. You help clients achieve their financial goals; create plans for their savings, budget, insurance, and taxes; and you even execute trades in the market on their behalf.
A skilled financial advisor is trusted by a lot of clients. But how do you get to work with them in the first place? You need a solid lead generation strategy in place in order to keep your business going.
The good news is that there are plenty of strategies out there for you to try. Marketing experts have already figured it out. All you need to do is choose the ones that are most suitable for your business and implement them.
Generating leads for financial advisors is easy as long as you know what to do.
How to Generate Leads for Financial Advisors
In this modern age of technology, there are a lot of ways you can generate leads online. But to get the best results, you need to combine them with traditional techniques such as networking.
Networking is a huge part of being a financial advisor. Sure, you have your satisfied customers, but you still need to get your name out there so you can be at the top of your game.
To keep these highly qualified leads coming in, you need to combine the “old school” with the “new school” lead generation strategies. For example, using both organic and paid strategies will help you reach a much larger audience.
Using social media is a good idea—but it’s not enough. Networking is a tried and tested strategy—but it’s also not enough. In this fast-paced world where there are tons of competing financial advisors, you need to use every weapon in your arsenal.
You need brand awareness, you need SEO, you need a social media presence, you need an email marketing campaign—but most importantly, you need to establish your reputation as a top financial advisor in your industry.
Financial advisors are like insurance agents: networking is a key aspect of your business. That’s because it’s easier to find new clients if you have a lot of connections to pull from. You should treat networking as a continuous process.
For financial advisors who are still new to the industry, you should start by networking with the people around you. Make sure everyone in your social circle knows who you are and what you do. They need to be aware that you are a financial advisor. These are the people who know and trust you, so they won’t hesitate to recommend you to their social circles. When someone they know needs financial advice, you will be the first one in mind.
Start asking for introductions through your friends and family members. You don’t need to be annoying or pushy. It can be as simple as asking them to tell their friends about you.
Don’t underestimate the power of word of mouth marketing. In this digital age, it’s still one of the most effective marketing tools in your arsenal. People will sooner trust their friends and acquaintances over businessmen and brands. Just think about it: if you praise your own services, it won’t mean much to your leads. But if someone else says it for you, that’s more valuable.
Referrals are extremely valuable. If you don’t have an extensive network yet, you should start building one now. Once you start working with more clients, they will be more than happy to recommend your services to their friends.
You can get referrals easily by setting up a referral program. No need for anything flashy: you can just have a system in place for getting a stream of referrals. You can offer movie tickets, gift cards, or any other promo to motivate people to refer your business.
Referral Partners for Financial Advisors
A referral partner is someone who recommends a company in exchange for something valuable. You can reimburse this business associate whenever a referral leads to a sale. In return, you can also give them referrals when you come across someone who doesn’t necessarily fit your target market.
Financial advisors can get referral partners from business coaches, business consultants, life coaches, real estate agents, and other entrepreneurs. As long as they are not your direct competition, and they have a sizable client base, you can ask them to become your referral partner.
Facebook Ads & Organic Leads
Facebook ads are perfect for generating leads for financial advisors because Facebook has so many users. Right now it has nearly 3 billion users around the world. And it remains one of the most popular social networking platforms around. If you are not marketing yourself on Facebook, you’re missing out.
You can set up Facebook ads depending on the objective you want to accomplish, whether it’s Conversion, Consideration, or Awareness. These are the three main objectives for Facebook ads.
There are also different ad formats available such as photos, videos, slideshows, carousel, canvas, lead ads, dynamic ads, and link ads.
Alternatively, you can go the organic route and produce high quality content on Facebook. The platform supports most types of content, so if you make a video for YouTube, you can re-upload it here, or you can repurpose your LinkedIn article as a text post on Facebook. It’s a very versatile platform with a wide range of users.
Instagram Ads & Organic Leads
Instagram is the most popular when it comes to photo sharing platforms. You might think this is not a good fit for financial advisors, but you’d be surprised by how well you can generate leads on Instagram. Instagram not only caters to younger audiences, but it also has plenty of users who are entrepreneurs and professionals. These are the people you want to work with if you’re a financial advisor.
The organic approach here is a bit unique because you have to post either pictures or videos. But remember that Instagram is all about aesthetic and brand building. You can easily set yourself apart from other financial advisors by all the visual content you publish.
Instagram has over 1 billion users around the world. If you want to use paid ads along with your organic efforts, Instagram ads let you target people based on qualities like interests, gender, and age group.
Turn your Instagram pictures into eye-catching Instagram ads to gain tons of new followers and leads.
TikTok Ads & Organic Leads
Another surprising platform for generating leads for financial advisors is TikTok—yes, you read that right. If you think TikTok is just full of silly videos, memes, dance challenges, skits, and trends, you’re not seeing the potential of this platform. Most marketers are beginning to harness that potential by promoting themselves on this massively popular platform—and you should too.
TikTok does have all those funny content that are popular among younger viewers. But did you know that TikTok is also full of educational videos discussing a wide range of topics?
The presentation is unique, and you’re gonna want to spend some time familiarizing yourself with how videos work on TikTok, but it’s actually an amazing platform for educating people on the importance of financial advisors. The fact that it has over 1 billion users is also something we can’t ignore.
In terms of advertising, most of it is organic because TikTok ads are still in its early stages. But TikTok does have native in-feed ads, hashtag challenge ads, and brand ads. Give it a try: TikTok may surprise you. You’ll even be seen as the cool financial advisor who’s popular on TikTok.
YouTube Ads & Organic Leads
Now if you want a video sharing platform that is a bit more mainstream—even more mainstream than TikTok—you’re gonna want to start promoting yourself on YouTube.
YouTube is the biggest video sharing platform online, with over 2 billion users. This also makes it the second largest search engine in the world. Over 4 billion videos are being viewed on YouTube each day, so it’s safe to say your target audience is using this platform too.
The organic approach is to produce and publish high quality videos that are both entertaining and informative. It’s gonna be hard to stand out in the sea of content that’s being published every second, but as long as you know your audience, and as long as you are optimizing your content with the right keywords, your videos will generate views.
You can boost your organic strategy with a paid ad campaign. With YouTube ads, you can turn your videos into ads to maximize its visibility and engagement. YouTube ads are known for bringing massive results.
Google Ads & Organic Leads
Speaking of search engines and keyword optimization, Google has over 4 billion users, making it the biggest search engine in the world. Almost everyone online is using it. With Google, you can cast the widest net and start generating leads.
Use Google Adwords to promote yourself as a financial advisor. With Google Ads, you can reach the right people with the right offer. This is a pay-per-click ad platform that lets you display your ads on Google’s search results page.
The amount you pay for depends on the keywords you want to target. Of course, popular keywords will cost more. However, you only have to pay when a visitor clicks on your ad. It works a lot like an auction where you bid for keywords, but you don’t have to be the highest bidder in order to win.
If you want to generate organic leads with Google, it’s all about SEO or search engine optimization. Here, you use the right keywords in your content and website in order to rank higher in search results and gain more traffic. The more people engage with your content, the higher your rank.
Just take note that SEO takes a long time to produce results. All your competitors are likely using the same technique to compete for that top spot on Google. So make sure you use other strategies in the meantime.
LinkedIn Ads & Organic Leads
If you are a financial advisor and you are trying to generate leads online, LinkedIn is without a doubt the best social media for you. LinkedIn only has 756 million users, which is lower than the other giants we’ve discussed above. But it boasts the highest conversion rate out of all of them. And that’s because LinkedIn is a very unique type of social media in that it caters primarily to professionals.
As a financial advisor, LinkedIn is a gold mine of leads and prospects. It is full of entrepreneurs, CEOs, marketers, managers, recruiters, and professionals in every industry. It’s like a giant networking event.
To promote yourself on LinkedIn, make sure you optimize your profile and publish valuable content so you will be seen as a thought leader. But out of all the strategies you can use on LinkedIn, LinkedIn outreach is the best way to connect with your prospects in this platform. The best part is that LinkedIn outreach can be automated. But before we get into that, let’s talk a bit about LinkedIn ads.
LinkedIn has a great advertising platform. Setting up a LinkedIn ad is simple. You create a Campaign Manager account, select your objective (whether it’s clicks or impressions), set your targeting criteria, choose an ad format, set your budget and schedule, and then launch your campaign. You can then measure its performance using analytics.
LinkedIn Automation for Outreach
LinkedIn has great potential when it comes to lead generation, but the biggest problem is that it can be time-consuming. If you’ve ever tried manual prospecting, you will know what we’re talking about. Reaching out to every single prospect and sending them a connection request hoping they will reply takes a very long time. Instead you could be doing anything else: running your business, converting your leads, and working with your clients.
Stop manually prospecting and start focusing on profit-generating tasks. That’s what automation allows you to do.
With the right LinkedIn automation tool, you don’t have to spend hours spraying and praying on LinkedIn. You can generate leads on autopilot. That’s why you need to get Kennected.
Why Kennected is the Ultimate Blue Ocean Fishing Tool for Prospecting & Generating Leads
LinkedIn automation is convenient, but you need to do it right. The key to proper LinkedIn automation is to only automate the tasks that are repetitive and mundane. If your automation tool is letting you do things like spam unsolicited messages to other LinkedIn users, you’re going to get in trouble. Your LinkedIn account might get restricted or suspended. That’s also known as LinkedIn Jail.
Kennected is the safest, most effective automation tool out there because it automates your outreach without putting your account at risk. You can generate a stream of leads, connections, meetings, and appointments—all on autopilot. That’s the power of Kennected.
Once you’ve set up a campaign, Kennected will send your messages automatically, but not in bulk—as if you were sending them yourself.
Another important part of LinkedIn automation is personalization. If you don’t personalize your messages, you’re going to look like a spammer. People are going to ignore you or report you. So Kennected helps you personalize your messages so you are more likely to receive responses.
It also sends a certain amount of personalized follow-up messages in case someone forgets to respond. Imagine being able to send a message to everyone in your defined geographic area that has a LinkedIn account. Once they reply, you get notified, and you can start building that relationship. No need to sit there and wait for people to respond. You can just do other things and enjoy your continuous stream of leads.
Book a demo with Kennected today to learn more about generating leads using LinkedIn automation.