Some agencies may think Instagram is useless in the insurance industry. But the fact that it’s one of the most popular social networking platforms in the world makes it a great lead generation tool when used correctly.
Instagram has over 500 million daily active users. If your target audience is on Instagram, you can definitely use it to generate more leads and grow your insurance agency.
Being a photo-sharing site, Instagram has the advantage of emotional appeal. With your content, you can connect with prospects and clients on a more personal level. It also makes it easier for agents to teach people about insurance in a way that is simple, relatable, and easy to understand.
It comes with the bonus benefit of increasing brand awareness and reaching a larger audience. When people are familiar with your brand, they are more likely to convert into clients.
However, Instagram is a highly competitive platform. You have to establish a strong following in order to succeed here. There are lots of different brands out there vying for the attention of Instagram users. Fortunately, you don’t have to attract the entire IG user base—you only need to impress your target audience.
Here we will be talking about how you can use Instagram for lead generation.
Do it for the Gram: How to Bring in Exclusive Insurance Leads for Your Agency Using Instagram
Instagram is more than just a photo-sharing platform now. It has evolved into a channel where marketers can introduce themselves to their target audience. If you’re not using Instagram to generate more insurance leads, then you are missing out.
In fact, around 80 percent of Instagram accounts follow businesses on the platform. This only proves that marketers can tap into this resource and easily secure leads. You can do this by Do it for the Gram: How to Bring in Exclusive Insurance Leads for Your Agency Using Instagram What are Exclusive Leads and why are they Valuable? Shared Leads: What are they and How Much Do they Cost? How much does it Cost to Generate Leads on Instagram? How much does it Cost to Generate Leads on Instagram with Paid Ads? interacting with followers and promoting your brand.
You can get exclusive leads on Instagram organically by publishing high quality content that appeals to your core audience. When people like and comment on your posts, you have the opportunity to convert these leads by engaging with them further. The key is to generate enough interest by sharing eye-catching content.
So if you want to make Instagram work for you, you need to make your feed aesthetically appealing. Show off your brand by creating your own style and designing your Instagram page according to the image you want to convey. People appreciate authenticity, so make sure your branding is consistent in every single post. Having a clear vision helps you set your brand apart from the rest of the competition.
Research Instagram aesthetics and find one that suits your insurance agency. Your unique design and aesthetic choices will help you connect with the right followers because your Instagram feed will resonate with them.
Once you’ve polished your feed, you will notice that it is easier to attract followers and leads.
Aside from posts, you should also use Instagram stories to secure more exclusive leads. Instagram Stories let you post short content without clogging up your feed. Stories disappear after 24 hours, and they are perfect for announcements, news, etc. You can increase your online presence and your engagement by posting Instagram Stories regularly.
What are Exclusive Leads and why are they Valuable?
If you are interested in buying leads online, you should know that there are two types: exclusive leads and shared leads. Exclusive leads are sold to one buyer, which takes the competition aspect away. However, it also means that they are generally sold at a much higher price, around $20 to $50 or more per lead.
Exclusive leads are more valuable than shared leads because you don’t have to compete with any other agency. It is great for newer agencies with low public brand awareness.
That said, you can definitely go the organic route and secure exclusive leads without paying for them. Instagram is perfect for this because you can start generating leads once you’ve gained a significant following.
If you generate leads organically, you don’t have to worry about exclusivity. You will gain insurance leads for your agency because you’ve won the trust of your Instagram followers.
Instagram increases your reach so you can connect with the right people. It’s similar to how word of mouth marketing works, wherein people learn about your brand because you’ve given value to your community.
Shared Leads: What are they and How Much Do they Cost?
Competing agencies may sometimes buy shared leads to reach more people for a lower price. These leads are sold to more than one agent, meaning these agencies still have to compete for the client. These leads are cheaper, at around $10 to $18 per lead, but they are also less valuable compared to exclusive leads.
Shared leads are more beneficial to companies with an already established brand. These well-known agencies are more likely to convert shared leads because people are already familiar with them.
How much does it Cost to Generate Leads on Instagram?
The organic approach is absolutely free, as you can generate leads on Instagram by publishing good content and engaging with your followers. But you can still spend some money on a few investments, such as optimizing your profile. Overall, your spending should be minimal.
Aside from posting content, you also need to set up your profile in a way that encourages engagement.
For example, every time you post something to your feed, you need to write a good caption to attract your target audience’s attention. An effective caption will give context to your post while also encouraging conversations.
Add a bio to your Instagram profile. This is your “elevator pitch” that gives people an idea of who you are and what you can do. Bios should be written with first-time visitors in mind. Don’t shy away from using emojis—especially if they can help you convey the image you want to project.
After writing a killer bio, add a link underneath it. The URL you choose is very important because it will serve as the one clickable link in your entire Instagram profile. Make sure you choose exactly where you want your visitors to go. It could be your website or another social media profile you’re trying to promote.
How much does it Cost to Generate Leads on Instagram with Paid Ads?
Instagram is not limited to organic lead generation. You can use Instagram ads along with your organic efforts to maximize your reach.
The average cost-per-click for Instagram ads is around $0.50 to $1.00. But keep in mind that exact costs may vary depending on a number of factors such as age groups. For example, 18-24, 25-34, and 35-44 are the most valuable age groups when it comes to Instagram marketing. You should expect these age groups to have the highest CPC. Some Instagram ads can cost up to $3.00 per click.
The good news is that Instagram ads also have the highest engagement rate of all digital ad placements. Instagram posts also have a high conversion rate of 1.08 percent. Instagram’s conversion rate is lower than Facebook (1.85 percent) but higher than Twitter (0.77 percent) and Pinterest (0.54 percent).
With all that in mind, Instagram is a wonderful source of insurance leads because of its visual appeal, demographics, brand awareness, and potential for community building. You can’t go wrong with this social networking platform.