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What Can Business Owners Do While Their Business Is Shutdown?

Navigation: Do Not Panic, Manage Your Team, Connect with Your Audience, Gather Resources, Utilize Technology

In this time of uncertainty, many businesses are having to face a mandatory shut down. However, there are still things you can do to help keep your business running effectively. Managing your team properly, as well as maintaining an organization can help you to weather this storm and continue to run your business.

Do Not Panic

One of the first things that someone may do when faced with uncertainty is panic about the situation. However, it is important as a business owner that you remain calm during this time of turmoil. Drafting up and putting a plan in place for both your company and for your team members will help to put some of your thoughts at ease. This plan could involve standard operating procedures for how your team members will handle work remotely or a plan for you on what to do in the worst-case scenario. Drafting up smaller steps at a time will help you see that there is a light at the end of the tunnel and as a business owner, you will persevere. Remaining strong and steadfast will help you provide a foundation for your business, as well as your team members when they are feeling unsure of the future.

Manage Your Team

Your team is one of the most important aspects of your business. So, it is important not to overlook them. During the shutdown, you will want to make sure that your employees and team members are sure of their place within the business and have the proper means to complete their work. Unfortunately, not all cases will lead to job retention. However, providing your team members with proper communication and resources will help to guide them during this time. If you are planning on running your operations remotely, you will want to put a proper training session in place for your remote team members to ensure that they are capable of performing the necessary job tasks efficiently.

Connect with Your Audience

During this time of uncertainty, one of the most essential things that you should be doing as a business owner is remaining connected with your audience. This can feel like a challenge to do, especially if you have been required to temporarily shut down your brick and mortar business. Instead, turn your attention to the digital world. There are several different platforms that you can use to engage with your audience. Depending on your type of business, you may even choose to run part of your operations for your customers utilizing the digital world. This may include face to face meetings, live class sessions, or online ordering.

Gather Resources

Although we are faced with much uncertainty during this time, this does not mean that your business cannot grow. Use this time to seek out new resources, spend time on educating yourself and your team members, and take advantage of networking opportunities. Lend a hand to a business that may be in need and accept help if it comes your way. These resources can prove to be beneficial both for the short-term and the long-term outlook of your business.

Utilize Technology

During this time, it is important to streamline business operations and processes. A shut down can affect businesses of every kind, including both online and brick and mortar businesses. This can be especially challenging for businesses to know what steps to take moving forward. Leaning on technology during the shut down can help businesses regain their footing and maintain it until they are able to reopen completely once again. This will help not only with connecting with your current and potential audience but also help you to manage your teams effectively. You may consider hosting virtual video chats weekly with your team members to touch base or you may utilize technology to keep your clients organized, as well as the assignment of tasks.

When it comes to growing your business, you may be feeling overwhelmed right now. It is important to know that you can manage your current operations, keep the focus on what needs to get done, and still grow your business and connect with leads. Kennected provides business owners with automated lead generation services to help them better grow their business and connect with their potential audience.

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Stephen Twomey

Stephen Twomey

Stephen Twomey is one of the co-founders of Kennected. The Chief Marketing Officer (CMO). Stephen is an industry leader in content and Demand Generation Strategies involving Organic SEO & Content. He has been innovating in the content marketing and SEO space since 2009. He lives in Traverse City Michigan, enjoys wake surfing, hiking, and spending time with his wife and four children.

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