Video marketing has plenty of benefits. You can introduce your brand to a lot more people, you can increase your revenue by converting more leads, and you can even demonstrate that you are a leader in your industry.
If you are a marketer or a business owner promoting your brand in this age of social media, you have to use video marketing—or else you’re going to get left behind. If you still haven’t figured out your video marketing strategy, you are missing out on a fantastic source of leads and revenue.
Today we are going to discuss one of the greatest benefits of video marketing: the reason it is so effective at reaching a large audience. Video marketing can be used for SEO.
SEO, also known as search engine optimization, is a strategy that involves using relevant keywords to gain a better ranking in search results. Done properly, it can boost your traffic, which will expose your brand to more people, and will lead to more sales.
Combining SEO with video marketing will help you outrank your competitors online. Let’s take a closer look.
Is Doing Video Marketing Helpful for SEO Rankings & Traffic?
The question most marketers have when it comes to SEO rankings is “can video marketing really help boost your traffic?”
And the answer is it depends. If you are properly leveraging Google products—especially YouTube—and using them the way you’re supposed to, then you can get more value out of your video marketing efforts.
Go to Kennected’s YouTube channel and you will see TONS of videos. But if you’re sleuthy enough, you will see a pattern from our videos and our blogs. We don’t just make videos. We incorporate SEO into every single one because we have SEO experts on our team. We use that to our advantage so our channel ranks higher in search results.
The higher you rank in Google search results, the more traffic you get. That’s how you attract a larger audience. So it’s not enough to make videos. You need to make high quality videos too—and then you have to optimize them with SEO techniques.
Using the right keywords will ensure that your videos are easily found by the people who are looking up those terms. But it’s also not that simple. SEO doesn’t automatically bring you tons of traffic. Remember that your competitors are trying the same strategies and using the same keywords. It’s not easy to rise to the top of Google search results.
But that’s where video marketing comes in. Videos let you enhance your SEO content to meet the standards set by search engines and reach the highest rankings.
Video content allows you to give the most detailed explanation about your industry, your brand, your products, and your services. This means customers are more likely to engage with your content because they understand exactly what it is. The more engagement you receive, the more Google takes your website or channel seriously—the higher you will rank when someone looks up relevant search terms.
Google and other search engines always want to provide the most relevant answers to their users’ search queries. They only put high quality content on the top ranks. With videos, you can enhance the depth and quality of your SEO content.
Search engines also factor in the amount of time people spend in your website. Videos are perfect for that because if you have one in your site, people will automatically spend more time on it. If your video is interesting and engaging, they will naturally want to watch the entire thing. This makes your website look more valuable in the eyes of search engines.
Being able to consistently convince people to watch your videos is an important skill. You will have to master that if you want your video marketing campaign to be successful.
It’s not just beneficial for your business either. Videos can improve user experience when they visit your website, which allows them to pick up valuable information about products and services they are interested in. This helps them make informed purchasing decisions.
Motivate your customers to spend more time on your website or social media platform by posting relevant and engaging content. And then use SEO to make sure the people who want to see your videos can actually find them online.
Ultimately, this will send positive signals to search engines and you will rank higher in search results.
Why Google Loves YouTube
Aside from the fact that Google owns YouTube, Google also loves video content in general. It’s a fact that this massive search engine appreciates videos more than your typical long-form text-based content. The reason for that is simple: people love videos more too.
People spend more time online watching videos than looking at images and reading text. Humans are visual creatures. Sure, text and images are visual mediums too—but they don’t have the movement and the sound that videos have. When you come across a video on social media, you stop scrolling for a brief moment. The eyes are instinctively attracted to videos.
Whether we spend time watching the whole thing or not is an entirely different matter. But the truth is that videos can capture people’s attention and they can often keep their attention too.
Since people love videos, and Google wants to improve the experience for their users, the search engine prioritizes websites and content that have videos in it.
Just adding a video on the landing page of your site makes it about 53 percent more likely to rank on the first page of Google search results. You will also increase your conversion rate by about 80 percent.
We all know Google is the world’s number one search engine. But not everyone knows that YouTube is actually the second largest—and it’s still growing in popularity. So by uploading your videos on YouTube, you can rank high in two of the most popular search engines online. Now is the time to start using video marketing for SEO.
Good Video Marketing is good for SEO When Done Properly
When you incorporate a video into a piece of content, you increase your chances of attracting inbound links significantly. You are way more likely to attract these inbound links with videos than without them. And as you may already know, these links will boost your SEO even further.
Inbound links is one of the factors Google considers when ranking sites. The more you have, the more you signal to Google that your site should rank higher.
If you want your viewers to pay attention to your videos, you should post content that are relevant to their interests. Cover topics they want to know about. That’s how you get them to spend more time on your channel or website. If your video can convince them to stick around, this will be great for your site and ranking.
Tailor your content for your target audience. If you can create a video that targets a specific group of people within your target demographic, you will enjoy better results. Knowing the people you want to reach with your video will improve your SEO.
Once you’re done creating a high quality video, optimize it with the right SEO keywords. Add keywords to your title, description, and tags. Keyword research will come in handy when it comes to crafting the perfect title and description for your content.
Of course, you should also try to make it look as creative as possible. Don’t just use keywords randomly or else you will make your content look unprofessional or incoherent. Find a way to incorporate these keywords into your video title and description naturally.
What is the Future of Video Marketing?
It’s clear that videos aren’t going anywhere any time soon. So if you still haven’t launched your own video marketing campaign, you still have the opportunity to do so. Videos are far too popular to ever die down. If anything, videos will just evolve and become more interactive in the future.
Short videos are showing more success, so we recommend creating bite-sized content for your viewers. Reserve your long-form video content for people who are closer to the end of your sales funnel. Those are the people who need the most information before buying your product because they are already invested in what you’ve shown them so far.
As for your most casual viewers, short form content is enough to catch their attention and hopefully get them interested. In the future, videos that are interactive and experimental are going to pick up steam. Creative videos will get the viral attention they deserve.
YouTube is the most popular platform right now, and it’s not easy to imagine it being dethroned in the near future. However, we can expect other video sharing platforms to emerge and become successful, similar to how TikTok is gaining massive popularity.
If you can hop on these trends and find a way to incorporate them naturally into your own business strategies, you can take your brand to the next level using SEO and video marketing.