If you are a marketer or a business owner and you’ve been paying attention to the current marketing trends, you would know that cold calling isn’t as great as it once was. People think they are invasive, so they just ignore these calls. Sometimes they are too busy to take a call from a stranger—especially someone who is just trying to sell to them.
This is why a lot of businesses have switched up their marketing strategies. There are plenty of ways to promote your products and services while also keeping your leads engaged. Video marketing comes to mind. The reason this technique is so effective is because it is focused on providing value through information, education, and entertainment. Selling the product comes after.
Another good way to get people engaged is by developing a genuine connection and building a relationship with them. If you want to make cold outreach work for you, this is the way to do it.
Social media is an amazing platform if you want to reach your leads online. And out of all the social networking platforms out there, LinkedIn is the best for this purpose. LinkedIn is unique because of its professional user base. It has CEOs, decision makers, and entrepreneurs from every single industry.
On top of that, LinkedIn is still growing. Right now it already has more than 756 million users around the world—and that number will just keep on rising each year.
Professionals are always on the lookout for opportunities to boost their career. That’s why they are a lot more willing to hear about valuable products. It is more likely that you will convert them into loyal customers. Just make sure you are targeting the right people and offering high quality products and services.
With all that in mind, LinkedIn is the perfect source of leads and prospects if you are trying to make cold outreach work for you.
Lucky for you, there are a lot of LinkedIn tools out there that can help you get even more out of LinkedIn. After all, as beneficial as LinkedIn is, it’s not always easy to reach your target audience on this platform.
So today we’re going to compare two popular LinkedIn tools that can help you with your cold outreach and marketing efforts. Let’s take a closer look.
Best Phantombuster Competitor for LinkedIn Lead Generation
For businesses whose target market is spending their time on LinkedIn, we suggest using an automation tool. There are so many leads and prospects out there that it can take a while for you to reach most of them. That’s the only problem with prospecting on LinkedIn: it is extremely time-consuming, unless of course you are using an automation tool.
But the thing about automation is that LinkedIn does not like it. You can’t just use any LinkedIn tool. If LinkedIn detects suspicious activity, your account might end up getting restricted or suspended. This is what we refer to as LinkedIn Jail. You are going to miss out on a lot of opportunities if your account is restricted by LinkedIn.
LinkedIn Jail is for people who spam other LinkedIn users with unsolicited messages. LinkedIn does not like that. So if you want to automate, you need to do it right. The tool you choose should be able to generate leads without risking your LinkedIn profile.
While there are a ton of LinkedIn tools for you to choose from, not all of them are worth your time.
What Phantombuster Offers
Phantombuster is a data extraction solution for sales teams and businesses. With this tool, you can collect information from all over the internet: from Facebook, Instagram, Twitter—and of course, LinkedIn. Phantombuster helps you collect information from just about anywhere. The goal is to use this information to help build customer relationships.
Phantombuster allows users to schedule and automate actions from liking posts to following profiles to sending messages. You can automate a wide range of actions using this tool. This versatility helps users interact with more prospects while also increasing their visibility across the web.
Phantombuster is recommended for sales teams, marketing teams, and brands that want to automate their lead generation.
Almost any action you can do on the web can be automated with Phantombuster. This cloud-based service lets you automate even if you don’t know how to code. You can set up actions to run automatically. You can also program the pace and the trigger of each action. Phantombuster works with your CRM, your database, your social networks, etc.
You can even chain your automations together to build advanced workflows. If you don’t want to build your own workflows, you can just copy the ones from professional growth-hackers and edit them according to your business needs.
If you are connecting with LinkedIn users, you can easily scrape and export data into a spreadsheet. Phantombuster has a LinkedIn profile scraper for this purpose. You can get emails, phone numbers and other important details.
Phantombuster has plenty of additional uses like auto-following on Twitter and Instagram, extracting the followers of an Instagram account, and generating leads on LinkedIn.
This tool costs $30.00 per feature, per month but there’s also a free version with limited features. Before you hop right into the paid plan, you can enjoy Phantombuster’s 14-day free trial. There’s no credit card required—all you have to do is sign up with your email.
Or better yet, you can try an alternative that’s even more effective: Kennected.
What Kennected Offers
The best way to automate on LinkedIn—or any platform for that matter—is to only automate activities that you would normally be able to accomplish by yourself. If the software can do things that a human LinkedIn user wouldn’t be able to do, it might get your account in trouble.
For example, sending thousands of unwanted messages within a short period of time or following too many accounts at once. These cannot be described as normal behavior and would be considered as spam. LinkedIn doesn’t want you to spam their users, which is why they restrict those who do it.
For LinkedIn automation, you always want the safest choice. Kennected protects your account even when you are automating by only sending a set amount of messages per day. After setting up a campaign, your messages are going to be sent automatically—but not in bulk. It’s as if you are sending the messages yourself.
Another important factor is personalization. Your automation tool should send personalized messages so it doesn’t come across as spam and you are not reported by your target audience. Your goal is to create genuine connections, so spamming the same copy-pasted message is not the right move.
What Kennected does is it automates all the tasks that are mundane and repetitive. This saves time, energy, and effort, allowing you to focus on the things that really matter. Instead of wasting your time prospecting manually, you can focus on profit-generating activities. You don’t have to spray and pray on LinkedIn, or wait for someone to reply. You can just work on running your business.
Kennected’s LinkedIn automation tool simplifies lead generation by automating the process of cold outreach. This LinkedIn software will send personalized messages and follow-ups. It also brings you important analytics that you can use to grow your business.
With Kennected, you can book hundreds of qualified leads without spending on ads. And all of this is done on autopilot.
You don’t even need Sales Navigator to run this software. Although Kennected works with or without Sales Navigator, you don’t have to spend money on a premium LinkedIn account to enjoy this amazing automation tool.
What you do need is Google Chrome. Here’s how Kennected works. The first step is setting up a sequence. There are two types of sequences that you can use for your campaign. It’s either a messaging sequence or an invitation sequence. This is based on who you are contacting.
If the person is not yet on your network but you have mutual connections on LinkedIn, you send an invitation sequence. These people may be a 2nd degree or a 3rd degree connection.
On the other hand, if the person is already connected to you on LinkedIn, that means they are a 1st degree connection, and you can use a messaging sequence to reach them.
To set up a sequence, you just have to search for your target audience using LinkedIn’s search function. Kennected uses LinkedIn’s filters to bring you your ideal audience. This saves you from having to prospect manually.
Your search can be as wide or as specific as you want. Once you’ve applied the necessary filters, you can just copy the search result URL, add it into Kennected, and then click on Enter. That’s it. You can set up multiple campaigns at once.
After setting up a sequence, you can then start crafting your message. Kennected will help you write copy, but we can also provide award-winning templates that are sure to convert. Either way, the automation tool will personalize the message or connection request using tags like Company, Full Name, First Name, and Last Name.
Kennected also lets you schedule follow-up messages for those who are unable to respond quickly. Sometimes people forget to respond. Sometimes they are too busy. Or sometimes they just don’t see your message. Whatever the case, a few follow-ups should increase your chances of getting a response. Kennected has a reply detection feature that ensures your leads aren’t getting bombarded with follow-up messages.
Follow-ups automatically stop after a set amount of messages have been sent out or once the user responds.
With Kennected’s personalized outreach, your messages won’t come across as spam. This non-invasive approach helps you get a good response rate, which keeps your account safe.
Kennected does all the heavy lifting for you so that you can continue running your business. When a lead finally responds, you can just jump right into the conversation. You can start building a relationship with those ready-to-buy leads. This is something you shouldn’t automate. Building genuine relationships is the key to running a successful business.
You can even get their phone number, email address, company website, and other important information as soon as they connect with you on LinkedIn. As long as the information is available publicly, Kennected can bring you this information right inside your Kennected dashboard.
Kennected brings you smart prospecting on autopilot. But there are several other reasons why you should choose this tool over anything else you find on the market.
What is Kennected’s Onboarding & How Does It Help Educate Customers to Get Better Results?
What really sets Kennected apart from other LinkedIn tools such as Phantombuster is its onboarding process. This SaaS company doesn’t just give you an automation tool. Kennected believes in helping businesses reach their full potential through automation, lead generation, and education. That last part is what gives Kennected the edge over other LinkedIn tools.
Kennected focuses on educating clients on how to make the most out of LinkedIn. For many business owners, it’s not easy to use LinkedIn to the fullest. Our onboarding process involves a lot of hand holding for that exact reason. We guide and support our clients every step of the way to make sure they don’t make any mistakes.
Here at Kennected, we firmly believe that no one understands your business better than you. That’s why we teach our clients how to fish instead of just giving them fish. We provide the tools, knowledge, and the resources you need to achieve your specific goals. First you learn about it, and then you apply it. Our onboarding is like going to school.
During the onboarding process, Kennected dives deep into the heart of your business, understanding your industry and goals. We will teach you how to create a continuous stream of leads, connections, appointments, and meetings using our automation tool and LinkedIn.
Kennected never looks at vanity metrics like views, likes, impressions, and engagement. We only care about metrics that benefit your bottom line.
With Kennected, there’s no need to chase leads or traffic. You can attract high quality leads and just wait for them to come knocking at your door. Kennected empowers business owners, consultants, service providers, managers, businesses, and brands with the education and software they need to become more profitable.
Benefits of Working with Kennected
We know our LinkedIn automation tool already sounds awesome. But that’s not our only product. In fact, we offer a full suite of tools designed to make your sales process a lot easier. We call it the K-Suite and it consists of three amazing products that can take your LinkedIn marketing to the next level: Kennected Video, Kennected Calendar, and Kennected’s very own LinkedIn automation tool.
The software has plenty of benefits and features that we haven’t even covered yet. For example, you can easily find the email address of your leads thanks to Kennected’s integration with Anymail finder, FindThatLead, and Hunter.io. You can even synchronize prospect activity and details to HubSpot with a single click.
And then we have Kennected Video, an easy to use tool that lets you record and edit your very own marketing videos. We all know that video marketing is the hottest thing right now in the world of digital marketing. It’s because people love watching videos: they can’t help but pay attention. They immediately stop scrolling when they see videos on social media.
Kennected Video takes advantage of video marketing’s popularity by allowing you to create personalized videos for your video outreach.
Videos are very appealing because they combine images, movement, audio, text, and other elements in one compact, easy to digest format. In this fast-paced world, people want to absorb as much information as they can within a short amount of time. Video is one of the few content types to give them that. In fact, videos are a lot more engaging than other types of content because they can deliver more information, faster.
Imagine being able to add an eye-catching video to your email. This increases your email’s open rate and response rate, which leads to more appointments and conversions. More and more marketers are starting to do this—and now is a good time to jump onto the trend. Video emails have that novel quality that just grabs people’s attention. Plus, they can appeal to your target on a personal level since you are speaking directly to them.
Kennected Video helps you deliver value and deliver your brand’s message easily. Use this tool to record personalized videos either with your smartphone or your webcam. You can also record your screen.
You can trim, merge, and edit your videos with ease. Kennected Video even lets you merge multiple videos into one. Add captions to increase accessibility and make your message clear.
To highlight your brand, use the customizable call-to-action buttons and media player. Tell your viewers what they need to do next.
Kennected Calendar is also part of our K-Suite, and is the number one software for scheduling meetings and appointments. After connecting with your leads on LinkedIn, you can set up a meeting with them to continue your conversation. As we all know, this could lead to plenty of headaches. Setting up appointments, especially with busy people, is a nightmare. But you can easily sync up with them with the use of Kennected Calendar.
With this software, you can spend more time selling and less time chasing. Kennected Calendar is synchronized with Google Calendar, which means you can avoid getting double booked.
Set boundaries and time blocks to take control of who books with you and when. Kennected backs up your calendar in our cloud servers, so you can check your schedule from anywhere.
If you need to set a meeting with someone from another country or time zone, you can sync with their calendar to make sure you’re all on the same page.
Use Kennected’s solutions to scale your business. Kennected provides the tools and the education so you can increase your revenue and reach your audience effectively. That’s the power of Kennected.
What Our Customers Say about Kennected
Kennected is trusted by over 15,000 clients around the world. Our tools and onboarding process have received rave reviews from our customers. Here’s what they had to say:
Gavin Lira, founder and CEO at Empathy Digital Marketing closed over $22,000 within a month with the help of Kennected. “I will stand behind this product. This is something I commonly refer to my network,” Gavin said. “They have a great support team. Always taking care of me. (They) run the company like a well-oiled machine. I have had no problems getting help when I needed it.”
Joseph Heraldo, a consultant at Baker Tilly had a short but impactful review for Kennected: “In three weeks, I was able to amass basically a quarter of my business.”
This only goes to show the power of having Kennected by your side.
Zach Hesterberg, a revenue consultant, enjoyed solid ROI in his first month of using Kennected.
“I run Facebook ads for ecommerce stores… doing this I never have time to focus on learning LinkedIn. I didn’t want to focus on learning I want to focus spending all my time actually doing it. So when I came across the idea of using an automation platform such as Kennected and having some guys help me set this up, I said hey this is a no brainer let’s go ahead and give it a try. So I’ve been using it for right around a month maybe a little bit over that, and…I have over 29 leads or 29 conversations started just in the last eight days.”
Thousands of brands have worked with Kennected and they’ve all been satisfied by our tools and services, especially our onboarding. If you want to automate on LinkedIn you need to go for the safest and most effective software. Book a demo with Kennected today to learn more!