If you are a business owner or a marketer trying to convert more leads and boost your sales, you need to create highly-engaging landing pages. Landing pages are the perfect tools for maximizing your conversion rate because they can direct your leads from one step of your sales funnel to another.
With the help of landing pages, you can capture visitors’ information while sending them to the next stage of their buyer’s journey. Landing pages are designed to showcase your products, reach a larger audience, and highlight your brand. Overall, the goal is to drive more sales.
But unfortunately, building effective landing pages is not an easy task. Although it is a vital tool for digital marketers, it takes a lot of time and technical knowledge to create these landing pages from scratch. The good news is you don’t have to build them from scratch. All you need is a decent landing page software builder.
Today we will be looking at one particular landing page builder that is quite popular among digital marketers, and that’s Mailchimp.
Mailchimp is a veteran when it comes to email marketing, having been in the business for over 18 years. According to Mailchimp, over 600 million emails are sent every day through the software. That should give you an idea of how popular this platform is.
Aside from being an email marketing platform, Mailchimp actually has its own landing page builder. So if you want to encourage users to take action on your page, whether it’s to buy your product or sign up for an event, you need a solid landing page builder like Mailchimp. Let’s take a closer look.
Is MailChimp the Best Landing Page Builder?
There are many landing page builders out there, so your options aren’t exactly limited. But the title of “best landing page builder” ultimately depends on what you need specifically. There are simple software tools that focus on helping you create landing pages quickly and easily, while others are more advanced but may take a while to learn.
Mailchimp falls under the simple category. It is definitely easy to set up and use, however it only has 10 landing page templates available. This is significantly lower compared to other landing page builders that have hundreds of free templates for you to customize. On the upside, these templates are all responsive and they are designed to look good on any device.
Creating a landing page with Mailchimp only takes a few steps. First you will name your landing page—but don’t worry, this will only be visible to you, so just pick a name that will help you keep things organized.
Next, you choose your target audience. This one is more important because you can’t change it once your page is published.
Select a template based on the purpose of your landing page. Edit the content to personalize it, add a page title—this one will be visible to your visitors—and your URL. Set your tracking settings, whether it’s Google Analytics, Facebook Pixel, or Mailchimp itself. Finally, select Publish.
One important thing to note is that the pages you create with Mailchimp will not be indexed by search engines. This means unless you share the link, use social media, or promote it via paid advertising, no one will see it. It is up to you to drive traffic to your landing pages.
Despite its limited functionalities, Mailchimp does offer a bit of analytics. They can tell you about your landing pages’ performance based on clicks, subscribers, and visits. You may change your landing page title, URL, and content or tracking settings any time.
As you can see, the landing page builder offered by Mailchimp is quite limited, especially when compared to dedicated landing page builders. So it doesn’t have much in terms of features either. With that in mind, it does perform well as a basic landing page builder if you want something that is perfect for beginners.
There’s also the fact that the MailChimp and Square partnership now allows you to sell your products and services directly from the landing pages you create.
The simplicity of this software limits its potential. It is missing important features such as A/B testing, which is a staple among landing page software builders. On top of that, its templates are very limited as well.
The good news is that Mailchimp lets you build unlimited landing pages, so if you can make those templates work for you, this can be a great asset. They also have a number of tracking options that give you important data so you can optimize your landing pages accordingly.
Mailchimp’s landing page builder is a free service. It is included in their Free Forever plan. This means you can build as many landing pages as you want—all for free. Despite its limitations, you can still use Mailchimp to create simple and beautiful landing pages that convert.
There are things they can improve, such as the lack of features and templates. There’s also no way to customize your thank you or confirmation page. The lack of A/B testing also keeps it from being a great landing page builder.
All that said, it’s important to keep in mind that Mailchimp is not just a landing page builder. It is primarily an email marketing software. So if you want a tool that offers both email marketing and a landing page builder in one convenient package, Mailchimp is definitely a great option.