There’s a lot of buzz surrounding TikTok and all of that excitement has turned it into one of the biggest social media apps right now.
The social video-sharing app was already popular before, but the pandemic and the resulting quarantines have brought even more new users into the platform. And because TikTok has managed to maintain that hype, marketers are starting to take notice.
There’s no doubt that TikTok is huge—and the app is still growing. But is it really a channel where you can market your business? If you are trying to grow your real estate business, is TikTok really the place to do it?
The answer to both of those questions is yes. Although this platform is new, and it’s a strange new world for many marketers and business owners, you should start capitalizing on its popularity right now.
Becoming one of the first brands to take advantage of this social media platform will give you a significant advantage over your competitors, especially if they haven’t realized TikTok’s potential yet.
So before you pass it off as just another fad, take the time to understand how this app can help your real estate business grow.
What is TikTok?
TikTok is a social media app that lets you watch, like, and share video content. It’s full of funny clips, memes, pranks, dances, and lip syncs. Videos can only be 15 to 60 seconds long.
Content-wise, TikTok is similar to Vine, the social media app that allowed users to share 6-second clips.
TikTok now has 500 million active users. A lot of them are in the 16-24 age range.
Why Use TikTok to Market Your Real Estate Business?
The demographic is young and the videos range from silly to absurd. So why should you use TikTok to market your real estate business?
For starters, just because the target audience might not be ready to buy a home right now, doesn’t mean they won’t be in a few years. Additionally, if your niche is millennial homebuyers, TikTok is the right platform for you.
In terms of content, TikTok is great for showing off your personality and sense of humor. You can show that you’re not afraid to have a little fun. And this level of authenticity can earn your target audience’s respect and trust.
If you start building a following on TikTok now, you will have an entire generation of people who will grow up to see you as the most trustworthy realtor they know.
Not to mention that TikTok has its fair share of older people who are posting and watching videos—so it’s not entirely full of young people. Even if your target market is older than the millennials, you can find them here.
How to Use TikTok to Grow your Real Estate Business
Even if you are on TikTok, you need to lead with value so that your audience can see why they should work with you. The key is to post high quality content regularly. This will establish your place as a thought leader in your industry while also improving brand recall.
But here you need to master the type of content that becomes viral on TikTok.
What many marketers don’t realize is that TikTok actually has plenty of influencers who are using the platform to educate their audience about a variety of subjects.
So no, TikTok content is not just dance challenges and lip sync performances. Some people use it as an entertaining way to teach math, science, history, business, etc. Similarly, you can use TikTok as a platform to teach people about real estate.
TikTok can also be used to share behind-the-scenes clips of your business. Highlight some cool properties in the neighborhood and add some music. Remember that TikTok is all about having fun.
Adjust your content for your target demographic and keep your content fun. Try to strike that perfect balance between informative and eye-catching. Tell your audience about things you wish you knew about real estate when you were younger. This is your chance to share your knowledge about the industry.
TikTok is a platform that is still growing—and by now people are taking it seriously as an effective marketing tool. So start using TikTok today and grow a following. Always incorporate your brand when you’re marketing your services, and most importantly, don’t forget to enjoy yourself.