LinkedIn is the largest online networking platform for businesses and professionals. The biggest mistake that a LinkedIn user can make is to underutilize it. If a professional is only using LinkedIn as an online resume, then they are missing out.
Not only can LinkedIn help people get hired faster, but it also helps professionals grow their network. Some common mistakes may be keeping LinkedIn users from maximizing the platform’s potential. Avoid these mistakes and get the most out of LinkedIn.
Creating a LinkedIn Profile and Disappearing
Not using LinkedIn at all is a big mistake for anyone who wants to expand their network. Many users only create a LinkedIn profile to have an online resume, but then become inactive right after. Some users only log in once a month, or even less.
If you go for a “set it and forget it” approach with LinkedIn, it is possible to miss out on connection requests from industry leaders, hiring managers, and recruiters who come across your profile.
By staying active on LinkedIn, you can attract more referrals, grow your network, and find better job opportunities.
Having a Bland Profile
Having a profile is not enough. When updating your , take every opportunity to showcase your personal brand: strengths, specialties, etc. The default headline has given by LinkedIn only lists your most recent position, title, and company name. This will make it less likely for the profile to appear in search results. Someone seeking to optimize their LinkedIn account will know to work with keywords to create an attractive and interesting headline.
Also keep in mind that when making a LinkedIn profile, it should not be invisible. While it is understandable to keep certain details of your public profile hidden, it is also not a good idea to keep everything invisible. Forcing every LinkedIn and non-LinkedIn user to connect with you before they can see your profile is counterproductive.
The Headline, Summary, Current Experience and Details, Past Experience and Details, and Education should all be visible to everyone. Otherwise, hiring managers and recruiters might move on to more accessible LinkedIn profiles.
Using LinkedIn like Other Social Networking Sites
LinkedIn, by definition, is a social networking site. But it is in no way similar to Facebook, Twitter, and Instagram. For those social networking platforms, the main focus is on connecting with friends and socializing. In LinkedIn, the goal is the same: to connect with people—but the environment is more professional.
Therefore, LinkedIn is not the place to share photos of your food or pets. It is a network of business professionals who are there to keep up with industry insights and updates. Use LinkedIn to learn or improve your professional skills or grow your referral network.
Do not use your LinkedIn news feed like Facebook or Twitter. LinkedIn attracts a more business professional audience. Their goal is to grow professionally. Therefore, they would not view videos, photos, and posts that do not help them achieve that goal.
Not Following LinkedIn Etiquette
Even though the goal is to make the most out of LinkedIn, it does not mean you should send connection requests to everyone. Doing so may lead to you getting marked as a spammer. Instead, only connect with LinkedIn users who will be mutually beneficial to connect with. A good rule of thumb is to only send connection requests to people who are most likely to accept it.
Some of the first connections LinkedIn users should make are with family members, friends of family, friends, current and former co-workers, supervisors, former classmates, and colleagues—all before expanding to potential leads and customers.
Another simple LinkedIn etiquette to follow is to avoid complaining about your boss or co-workers. LinkedIn is not the place to publicly bash on your workplace. Hiring managers and recruiters may not want to reach out.
These are simple but common mistakes made by many LinkedIn users—mistakes you may want to avoid in order to get the most value out of the platform. By using LinkedIn properly, users can open up a world of new opportunities.