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What Is Video-Based Marketing?

A picture is worth a thousand words—we’ve all heard that before. And it’s true. Because humans are visual creatures, we respond to images and associate them with tons of different things. A single photo can tell an entire story.

With that in mind, we can say that videos are far more valuable. Most internet activity is spent watching videos—it’s no surprise that YouTube is as big as it is.

People love watching videos because they are informative, engaging, and eye-catching. Marketers and business owners can take advantage of this fact by using video-based marketing to promote their brand.

In fact, this strategy has been gaining popularity over the past few years because of how effective videos are when it comes to attracting people’s attention. We can expect this trend to continue in the future, so you need to start investing in this marketing strategy right now.

Today we are going to talk about video-based marketing: what it is, and why it is beneficial to your business.

What is Video-Based Marketing?​

To put it simply, video-based marketing or video marketing refers to the use of video to promote your brand, products, and services. It goes without saying that this strategy is primarily used in digital channels, which means you’re going to focus your marketing online.

In this age of social media, you probably are spending a lot of time in the biggest networks anyway: video marketing can go hand in hand with this. So if you are marketing on Facebook, Twitter, Instagram, LinkedIn, or TikTok, you’re on the right path.

All you need to do now is concentrate a bit more on the video content you produce and share.

What’s so great about video content is that it is extremely versatile. Videos can be used for a wide array of purposes. You can use them to educate, to entertain, to promote, to establish thought leadership, and to engage with your audience.

Common examples of video content include: product demos, interviews, testimonials, tutorials, how-to videos, explainer videos, event videos, vlogs, live videos, webinars, presentations, and reviews.

Different video types serve different purposes. So the kind of content you create should be based on what your particular goal is.

For example, testimonials and interviews are great for providing social proof and earning the trust of prospects. Vlogs and live videos have a more casual feel to them, and so they are perfect for building your brand while giving people a behind the scenes look at how your business operates.

Product demos and event videos are for promoting your products and services. Finally, webinars, presentations, tutorials, how-to videos, and explainer videos are for educating your audience and giving them value in the form of information.

As you can see, different types of videos have different benefits, so use them accordingly.

Videos are clearly dominating the digital world. You can see videos everywhere the moment you go online. If you’re not using them as a part of your marketing strategy, then you’re not doing yourself any favors. Take inspiration from successful video marketing campaigns that have made their way to your timeline or newsfeed.

Video-Based Marketing is the Future of Social Selling​

Video marketing is everywhere on the internet now. But this trend isn’t going anywhere any time soon. Video formats can evolve and change over time—just look at augmented reality and 360-degree videos—but this will only make them more engaging and exciting.

Video marketing is only becoming more and more important. A lot of entrepreneurs agree that it results in good ROI. One survey suggests that 76 percent of entrepreneurs believe that video marketing helps them grow their business. Meanwhile, 93 percent of businesses say that videos help increase understanding of their products and services.

When it comes to social selling, video marketing is your best bet. It can even increase your conversion rate.

Another benefit of video-based marketing is that it works from a consumer’s perspective too. People are more willing to view video ads more than any other type of advertisement. Customers are more willing to receive marketing messages if they come in the form of video.

Videos have revolutionized the way brands interact with consumers. Businesses can now include videos in their landing pages, which makes it easier for customers to understand how their products and services work. In turn, this makes the decision-making process a lot faster and easier. It benefits everyone involved.

Video Marketing is More Relational​

Because videos are more interesting, people are more likely to pay attention. Rather than read paragraphs of text describing the business and its offerings, they can just watch a video talking about the same thing. Not only will they absorb the information faster, they can even put the phone down and just listen to what the video is saying.

We can’t guarantee that people will read a whole article and dissect all the words in it—a lot of people don’t have the time or energy for that. But with videos, it’s a lot safer to assume that they will sit and watch the whole thing, provided that the video is interesting enough.

One thing videos have that text-based content don’t is the ability to show subtle details and non-verbal cues like facial expressions and tone of voice. These things may seem small, but they convey a lot of emotion and information.

It also makes it easier for viewers to relate to the brand because it puts a face to the name behind the screen. This automatically makes your business more trustworthy in the eyes of your viewers. If they trust your business, they are more likely to buy from you.

Videos help entrepreneurs connect with their audience. Those who are particularly savvy when it comes to video marketing can even become influencers by building their own community and following. They become leaders in their space, which expands their reach and even improves their conversion rate.

Even if you don’t become an influencer, your videos can help you reach a much larger audience compared to other forms of content. This doesn’t mean you should stop posting images and long form articles—it only means video should be the primary tool in your marketing arsenal.

Videos are also an SEO gold mine. They help you build backlinks to your site while also boosting likes and shares. As you may already know, engagement boosts your search rankings. The higher you rank in search results, the more people can discover your content and your business.

The bottom line is that you need to start using video-based marketing if you aren’t already. This is a solid way to spend your time as a marketer or business owner, especially since we know videos aren’t going anywhere. Start using videos to grow your business today!

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