Finding clients for your social media marketing business is tough. It’s all about finding new leads and prospects online—and that can take a lot of time if you don’t know what you are doing. This is a problem for many businesses.
Unfortunately, the time you spend looking for new clients is time that you could be spending on revenue generating activities. What you need are more effective and time-efficient lead generation alternatives.
As social media marketers, you know the power of social networking sites such as Facebook, Twitter, and Instagram. But when it comes to finding new leads, LinkedIn is the name of the game. This is the platform you should utilize in order to get more clients, and here we will show you how to do it.
How to Use LinkedIn to Get More Social Media Marketing Clients
In a highly competitive professional landscape that is slowly shifting more and more towards the digital world, everyone is looking for ways to make the most out of social media. Businesses, marketers, and professionals from all industries are finding effective marketing strategies with the use of social media.
These are the people you want to target, and luckily, they are all on LinkedIn. So to use LinkedIn to its full potential, you need to start with the basics: you need to create a profile and optimize it so that you can project your brand.
Social media marketers understand the power of a well-structured and detailed profile. It’s no different for LinkedIn. In fact, according to LinkedIn, profiles that are 100 percent complete are 40 times more likely to be found in a LinkedIn search.
You want your prospects to know exactly who you are and what you can do for them when they visit your profile.
Once your profile is set up, you need to identify your prospects, send a connection request, send a follow-up, and try to start a conversation. This part of the process can be automated with the use of Kennected.
Kennected is a LinkedIn automation tool that you can use to find the most qualified leads on LinkedIn. This saves you a lot of time because it means you don’t have to look for them yourself. You can even use Kennected to reach out to more people at scale. Manual prospecting is a thing of the past. If you want to keep up with the competition and secure more clients for your social media marketing business, this is the best way to do it.
LinkedIn is full of high quality leads, and you can use Kennected to find and connect with them.
LinkedIn is an untapped resource when it comes to leads. This massive platform is still growing as more people are beginning to realize its potential. Right now LinkedIn has over 675 million users across 200 countries. As you may already know, that’s not a lot compared to the likes of social media giants like Facebook and Instagram. But the thing that sets LinkedIn apart is its professional focus.
LinkedIn is designed to help you build and develop strong business and professional relationships. In fact, LinkedIn is 277 percent more effective than Facebook and Twitter in terms of lead generation. That’s because members are in the business mindset and they are using LinkedIn to actively expand their network.
You can compare LinkedIn to a large scale business networking event with its large pool of prospective customers and business partners.
Reach Out with Value before Pitching Social Media Marketing
LinkedIn is not just a place to connect with people, but also a great platform for sharing content. You can use it to distribute your content to a wider audience. This way, you can attract prospects and let them come to you.
You can demonstrate your company’s value by publishing articles, videos, press releases, and images that are relevant to your target audience’s interests. You can give them value before you even pitch your social media marketing services. You can establish trust by showing that you are interested in other people’s development even when you are not working with them.
To take your LinkedIn outreach to the next level, use Kennected. This automation tool uses LinkedIn’s data-rich filters to bring you the most qualified leads. Kennected gives you a steady stream of connections, sales, and appointments so that you can generate leads at scale. Once you’ve found your ideal clients, you can use Kennected to set up and schedule personalized automated messages. Book a demo with Kennected today to learn more!