It’s getting more and more difficult to stand out from the crowd and get noticed by your target audience. There are so many content creators out there, and they’re all vying for the attention of social media users.
Oddly enough, the most effective way to shine in this extremely competitive landscape is to just be yourself.
More specifically, you need to develop your personal brand, just like how you develop your business brand. You can say that both of these are equally important.
Developing a personal brand is essential these days because people online are more inclined to trust other people over businesses. If you want to gain their trust, you need to show the person behind the business—and captivate them with your personal brand.
Here we will talk about why a lot of entrepreneurs struggle with personal branding, and what you should actually be doing.
What is Personal Branding (and what is it not)?
While your business brand reflects what your business is all about, your personal brand should highlight who you are. Developing your brand is not just about publishing content or going live on social media. It’s about taking a proactive approach, getting in that spotlight, and becoming your business’s biggest ambassador.
While content creation is definitely an important aspect of it, that’s not all there is to personal branding. You want to be the face of the organization, and you want people to be invested in you. If people trust you, they will become loyal to your brand.
Personal branding involves transparency, consistency, vulnerability, and empathy. Without those qualities, you wouldn’t get anywhere.
Look at all the successful influencers out there that have built entire communities around their brand. They developed careers out of being their authentic selves—and people bought into it.
As you can see, building a personal brand does not happen overnight. So start playing the long term game. Do not look for shortcuts. Instead, work on becoming your authentic self and showcasing all your greatest qualities. It’s long and tedious—but it’s worth it.
It's the Little Things (Like How You Speak to People)
People can easily type your name into a search engine and find out everything there is to know about you, including your background, your interests, and all your existing posts online. One aspect of personal branding is making sure that the image you project online is consistent and memorable.
All of your online interactions accumulate and form into one general impression of who you are as a person. So developing your brand includes small things like your way of speaking to people. How you present yourself online matters a lot.
Fonts, Colors & Logos
The existing colors, fonts, and logos you are using for your business brand should be present in your personal brand as well. Associating your business’s fonts and colors with your personal brand will help increase brand recall. It will make it easier for people to remember you.
Neglecting these small details is a big mistake that a lot of entrepreneurs make. You want your audience to know what business you are representing. When you make a good impression on other people, it has a positive effect on your business as well.
So be consistent with the way you interact with people online, and also be conscious of the fonts and colors you use on your content. Consistency is the key: you have to live it day in and day out.
It’s Your Message
Some business owners consider content as an optional thing to do in their spare time—but it really is a necessity. Content gives you the opportunity to share your knowledge, engage with your audience, establish thought leadership, and deliver your brand’s message.
Creating content is different from selling your products and services. You are giving people information; providing a solution to their problems. It’s not tangible, but it’s a good way to give value to your audience.
No matter what type of content you are posting, always be consistent with the message you are sharing. Your message refers to your values. Who are you and what is your brand all about? What is the message you want to share? Having a strong message will attract more people to your brand.
It's Not Just About Being a "Gary V" Type Personality
You don’t need to be a celebrity to develop a personal brand. You don’t need to be the biggest, loudest, or most popular person in the room. Some of the best personal brands are low key.
Developing your personal brand has more to do with becoming vulnerable, sharing your story, and letting people create an emotional connection with you.
Your brand is your story. If you don’t tell people your story, they wouldn’t have anyone to root for. They wouldn’t know your struggles, and they wouldn’t get to enjoy your victories.
No matter who you are or what you’ve been through, there is always someone out there who could learn from your story. Be transparent and talk about your own journey.
Building a large network certainly wouldn’t hurt your branding efforts. If you want to find more high quality leads online, we recommend LinkedIn. And if you want to automate your LinkedIn outreach, you should use Kennected.
Kennected lets you define your target audience, use LinkedIn’s filters to instantly identify thousands of people, and send them personalized messages automatically. Imagine being able to message everyone in your defined area that has a LinkedIn account. Imagine the amount of time you can save by not having to message all of these people manually.
Whether they buy something off of your first message or just connect with you on LinkedIn, you win! After connecting, you get access to their email address, phone number, company website, etc.—all within the Kennected dashboard.
Kennected brings you a steady stream of leads, connections, and meetings. You can focus on building relationships and converting leads. That’s the power of Kennected. Book a demo today to learn more!