Content marketing is content production and creative thought, whereas social media marketing focuses on making social media a successful delivery mechanism as much as possible.
Indeed, content marketing heavily involves social media. And, of course, in social media, marketers use content to get their messages across.
But although there is plenty of overlap between content marketing and social media marketing, they are two distinct entities, with different focal points, goals, and processes.
You’ve been doing all your digital marketing; creating and managing your social media pages, publishing the occasional news update on your website, and maybe writing the odd LinkedIn article.
That was enough, in the beginning. But now, competition is greater, newsfeeds are noisier, and you’ve hit a wall.
What is the point of difference between these two marketing strategies? And which is the best marketing strategy?
If you are still unaware of the core differences between marketing terminologies, let’s dive into this and know more.
What Are Social Media Campaigns?
Social media is a game-changer in the marketing sector.
While both social media marketing and content marketing can be used for many purposes, social media marketing generally tends to focus on three main objectives.
Social media marketing is the type of marketing allowing companies to reach new customers and increase brand engagement with existing customers.
This direct marketing motivates consumers to act in the short term.
These tactics differ from the long-term objectives driven by continuous conversations and sharing of knowledge.
In short, social media marketing aims to increase brand awareness, customer satisfaction, and customer retention.
Social Media Marketing deals with direct and indirect marketing through the social web.
Sales in terms of social media marketing will be very linear as they focus on generating businesses, whether it be sales, lead generation, product conversion, or anything of the sword.
Social media marketing is different from content marketing because it does not use content, and most of the usage is on social media platforms.
The key to successful social media marketing is to keep the conversations and sharing related to your business to promote your business indirectly beyond the post.
Social media marketing works best if your business is trying to increase brand engagement and loyalty.
Social media marketing strategies aim to increase brand awareness among potential, existing, and targeted audiences.
Social media marketers increase brand awareness by encouraging activity and discussion around the brand.
Social media is just the latest evolution in how we can tell stories. I think soon we will drop the “social” and go back to calling it plain old “media.”
No wonder social media emerged as one of the most popular marketing channels for companies in many recent surveys, and many marketers plan to increase the use of social.
Essential elements of social media marketing strategy are:
- Identify business goals
- Set Marketing Objectives
- Identify ideal customers
- Research competition
- Choose channels and tactics
- Create a content strategy
- Allocate budget and resources
- Assign proper roles
Choose Your Social Media Networks
When marketers are operating social media campaigns, they work on Facebook, Twitter, Google+, etc.
There are multiple social media platforms available, and if you try to run campaigns simultaneously, you will get lost in the process.
Social media marketing is all about using social media websites and social networks for marketing products and services of a particular brand.
Social media is a place where companies can find potential customers. It’s a great channel to listen to the discussions and gather insights for your business.
It is also a place for you to engage with prospects and customers.
It is better to concentrate on one social network at a time, and in the end, you can evaluate the results and see which networks convert better.
What Is Social Sharing?
Social sharing is simplified and personified through one-click sharing and thus creates the simplest form of social media marketing.
Companies can enhance brand awareness and engagement through one-click sharing methods and other tactics that encourage customer-to-customer interactions.
For the indirect promotion of products and services, they have to effectively start the conversation and encourage sharing it among users for strong customer relationship management.
What Is A Content Marketing Strategy?
As your website is the central hub for your content, you have the freedom to create in-depth content that fully answers your prospective customers’ questions.
Demand generation is the objective of content marketing.
Content marketing is a method for companies to educate, inform, entertain, and inspire action among existing and potential customers.
On the other hand, in content marketing, the context of websites permits much longer forms of content.
Benefits of Content Marketing
But the rewards and results are, arguably, more powerful. Brands can engage more deeply with their customers through content marketing efforts.
And by driving their target audiences to their website, the brand has a greater opportunity to gain leads and move them down the conversion funnel.
Content marketing is a starting point for digital marketing campaigns.
If a small business owner wants to attract many customers and web admins are looking for more visitors to the website, then content marketing is the best solution for them.
Content marketing promotes the product or service by raising brand awareness and shaping consumer attitudes.
Create A Content Story
Your chosen words determine your conversational tone, the cultural references, and what data to incorporate.
You’re giving whoever may be creating content a clear idea of what makes that content sound like your brand.
As your company and the market environment change over time, your brand voice should reflect those changes.
Check the relevance of your brand voice guidelines every time you update your content strategy.
Content Marketing Examples
As we all pioneer this new content marketing strategy, a shared definition of what we do relative to approaches like social media marketing is invaluable.
Brands can publish blog posts, videos, infographics, web pages, and e-books, to name a few formats. Here, brands model their behavior after that of media publishers.
The quality of the content brings people to the brand and allows the brand to develop relationships with these potential customers.
To rephrase just a bit, the goal of content marketing is the consumption of content and then evidence of a particular behavior.
However, we’re not saying that blogs are just a form of online marketing because they have their place in traditional online marketing plans, including banner ads, video ads, or part of a social media marketing strategy or content marketing strategy.
Content marketing establishes an enterprise as a thought leader and adds value to the target market.
Proper marketing and content consumption drive behavioral change among customers by providing helpful information to the audience.
Most importantly, content marketing establishes credibility, trust, and loyalty because you’re helping people and/ or supplying content that interests them.
Again, the goal of social media marketing is participation and then evidence of a particular behavior. This is the fundamental difference between the two.
Why Strategy Should My Business Use?
Content marketing and social media marketing are not separate entities with some overlap.
The relationship between social media and your content links to better brand awareness and recognition.
If you have owned content that doesn’t fit well within your website content, you probably shouldn’t display this content on your social channels either.
Remember to continuously engage with your customers and potential customers. Social feeds are not meant to be one-way streams of pushing out branded content.
Track everything you can to see where adjustments need to be made.
The multitude of purposes in both marketing strategies is different.
The only way you can successfully promote your blog, business, and/or brand through the social web is to integrate your content marketing and social media marketing into one.
Today, most Internet marketing campaigns feature different strategies that are integrated into one overarching, cohesive program.
While we don’t know the ratio of brands that practice social media marketing compared to those that practice content marketing, I’d imagine it has to be somewhere around 1,000:1.
Comparing Both Marketing Techniques
Social media marketing is top-of-mind for almost every marketing department, while content marketing is a (relatively) new term, and a new practice for many.
A social media marketing strategy works best when integrated with other marketing tactics.
I think content marketing as a discipline will continue to rise in business activity, and marketing budgets are streaming in that direction.
Some of that budget is being drawn from social media too.
No matter what you choose, you’re working toward a strong reputation in your field.
Internet users are constantly searching for how-to guides and other content that answers their most pressing questions.
If your content matches these queries — using the exact keywords your customers use — potential customers will find it.
Content and social will be broken out of their silos and pulled together as an essential part of an overall integrated marketing strategy.
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