Although a demand generation manager salary ranges between $76,000 – $108,000, the average salary will vary depending on the local market and your skills and experience level.
Read further to see if this is a good next step for your career path.
What Does A Demand Generation Manager Do?
As a demand generation manager, you’ll work as part of a larger digital marketing team to help create interest in and excitement for a company’s products or services to attract and retain customers and drive revenue.
They use their skills and strategic knowledge to help businesses enter and succeed in new markets, advertise and sell new products, and fine-tune their customer experience programs.
How Much Does A Entry Level Demand Generation Manager Make?
Should you be interested in this field, you should begin in a digital marketing or integrated marketing role, where you can focus on lead generation, social media, email campaigns, and analytics.
Demand generation managers with 1-4 years of experience earn an average total compensation (includes tips, bonus, and overtime pay) of $77,522 based on 137 salaries.
Even at an entry-level, demand generation managers are likely to have a high quality of life.
How Much Tax Will You Have To Pay As A Demand Generation Manager?
In 2018, you would have an estimated average federal tax of 24%.
After a federal tax rate of 24% subtracted from the total, demand generation managers could expect to have a take-home pay of approximately $104,000 per year.
Metro-specific taxes don’t consider calculations. This data is an estimate, not prescriptive financial or tax advice.
Demand Generation Manager Salaries
Hiring Demand Generation Managers
A recruiter can help manage your executive search and ensure a smoother, more successful process. Employers look for specific traits when looking for a qualified individual:
You must convey your demand generation strategies’ tactics and business goals to coworkers and senior leadership.
Additionally, outstanding written and verbal communication skills are key.
Assist in content development to target consumers throughout the customer lifecycle.
A solid background working with various industry-standard tools — including marketing automation platforms, such as HubSpot, Marketo, and Pardot — is crucial for this position. In addition, hiring managers will expect you to be proficient in CRM programs like Salesforce, and other common digital marketing tools like Google Ads and Google Analytics.
Likewise, you’ll need to be able to make the numbers talk when addressing executive teams by translating data points into measures of campaign success.
As for education, the company will look for a Bachelor’s degree in marketing, business, or a related field.
Along with a breadth of technical know-how, demand generation manager roles require a hearty assortment of soft skills.
Chief among these is the ability to support and collaborate with others, as you’ll regularly work with cross-functional teams and upper management to achieve strategic goals.
Websites like ZipRecruiter offer job alerts to those searching for a new job title. You can filter job titles by:
Base salary/Salary Range
Number of employees
How Much Does A Senior Demand Generation Manager Make?
A demand generation manager’s salary for someone highly experienced ranges from $94,589 – $180,248.
Developing sufficient skills as a demand generation manager will not guarantee millions to be paid. However, they will be king of content services bringing in high-quality revenue.
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