Selling auto insurance is not easy. It has always been tricky for many agents. While most states in the US require drivers to have minimum levels of insurance, it does not guarantee that those policies will be written by you.
You need to take your lead generation efforts to the next level in order to sell more insurance. LinkedIn is the perfect platform for this, and here we will discuss why.
Why Auto Insurance Agents are Using LinkedIn
LinkedIn now has 675 million users worldwide. Its professional focus gives it an edge over other popular social networking sites such as Facebook and Twitter because LinkedIn users are ready to do business. LinkedIn is the biggest platform for professionals online, and it is full of leads and prospects.
The LinkedIn user base is also made up of working professionals. They belong in the demographic that is most likely to buy a new car.
Another big advantage that LinkedIn gives auto insurance agents is that it is the perfect place to get referrals. As your network grows, so does your reputation. This means more word of mouth will bring leads and prospects to your LinkedIn profile.
How to Use LinkedIn to Sell More Auto Insurance
There are two main ways to market on LinkedIn: establish your presence and target the right audience.
The first one is very important because even if you are the best car insurance agent out there, you won’t get much business if people don’t know you exist. Establishing your presence is done in two steps: setting up a good LinkedIn profile, and publishing high quality content.
Having an online presence is important for anyone who does business these days—especially if you are a car insurance agent, because you are in need of more referrals and connections.
With a good LinkedIn profile, visitors can see all the information they need. It is your opportunity to show off who you are, what you can do, and how you can help these prospects. Your profile is a good place to show off your credentials.
Meanwhile, publishing content is your way of showing people that you know what you are talking about. Give them information and tips about why they need auto insurance, and how they can benefit from it. This establishes your authority on the subject and proves that you are a thought leader in your industry. This helps build trust with leads and future clients.
Establishing your online presence through social media is an easy and inexpensive way to attract leads. Publish content on your website regularly and then share the link on LinkedIn to drive more traffic.
How to Reach these Referral Sources Using LinkedIn Automation
The second step in LinkedIn marketing is targeting the right customers. Casting a wide net isn’t necessarily going to help you find the right people in a sea of 675 million LinkedIn users. Instead, you need to find a way to narrow it down to the most qualified leads.
You can work with car salesmen and build a working relationship. This way, when they sell a car, they can give their clients your card. This is an effective way to find leads because word of mouth marketing has a very high conversion rate. Find a car salesman you trust and work with them.
You can also use LinkedIn automation to generate leads at scale. Kennected is a tool that can be used to find the most qualified leads. This automation tool uses LinkedIn’s data-rich filters to find fresh leads. It brings you a steady stream of connections, sales, and appointments.
Once Kennected has identified the right people for you to target, you can use it to send automated messages. Kennected can personalize your messages and follow-ups so that recipients are more likely to respond.
This is only one of the many ways Kennected can help you scale your outreach and fine tune your lead generation efforts. Book a demo with Kennected today to learn more.