LinkedIn is a great platform to use whether you are a business owner, a marketer, a job seeker, a recruiter, or any other type of professional. If you want to reach your career goals, this is the social networking site for you.
With over 706 million users around the world, LinkedIn is the best network to build your professional and business relationships. And LinkedIn is still growing. This means you can use LinkedIn to reliably generate leads, find new career opportunities, establish your brand, and boost your revenue.
One of the ways you can take advantage of LinkedIn’s large, professional user base is by using content marketing. You can establish yourself as a thought leader in your industry, provide value to your community, and connect with your target audience by posting high quality content.
The LinkedIn algorithm heavily favors content that get tons of engagement. If you want more people to see your LinkedIn profile or page, you need to get more engagement on the site. Here we will teach you how to do just that.
Make a Good First Impression
When people visit your profile, you want them to be impressed by what they see. So the number one tip for increasing your engagement is to optimize your LinkedIn profile. If you create an impressive profile, your visitors will be more likely to read your content, connect with you, and become converted into paying customers.
You need to make sure that your profile reflects your brand: that includes your logos, your colors, and the images you use. It also means the tone of your content should be consistent. Your profile should show who you are and what value you bring.
Add a professional-looking headshot that shows what you currently look like. Choose an updated photo that is well-lit and clearly features your face. People generally want to know who they are dealing with, so having no LinkedIn profile picture is a huge red flag for most of them. Every active user has an image. Keep your profile picture updated regularly.
A profile picture also makes you more trustworthy, credible, and approachable. Without it, profile visitors are going to be suspicious of you—and they will certainly ignore your content.
Optimize your profile by investing in a professional LinkedIn profile banner: it’s like a free billboard on your profile. It is also one of the first things people will see when they click on your profile. Make sure it’s an image that represents your brand and catches their attention.
Add a clever headline and an informative Summary section so people can understand who you are and what you can do. Don’t ignore the other sections of your LinkedIn profile like your Recommendations, Testimonials, Skills, etc. Complete your LinkedIn profile and make use of every opportunity to show off your brand.
Building a strong profile will pay off in the long run as it helps establish your image as a trustworthy resource.
Tell a Story with Your Content
Now that you’ve set up your profile for success, it’s time to post content. Long form content should be interesting, valuable, and informative. Simply put, your content should be worth your readers’ time. Write about things they are interested in, or something they want to learn about, so you can retain their attention throughout. You can be sure that people aren’t going to engage with your content if it bores them.
One good way to catch their attention is to tell a story. Stories make content more interesting and they also help readers understand the advice you are giving them.
Despite LinkedIn’s reputation as the “professional” social networking site, you can actually share personal stories every now and then. This type of content makes you more relatable and paints your brand in a favorable light. It also shows that you are not afraid to be honest and open to your audience. You can share stories about past struggles and how you worked to overcome them to reach where you are now in your career.
Reply to Comments
The key to getting engagement is, well, to engage with other people. You need to remember the social aspect of this social networking site. If someone replies to your content in a meaningful way, always reply to them. Get those conversations started. Encourage your audience to leave their thoughts by actually responding to them.
Don’t just post your content and move on. You will get more organic reach if you come back and reply to comments a few hours later.
Reply to one or two comments at a time instead of answering them all at once. This will help you keep the thread alive for a lot longer, so that your post shows up in everyone’s feed.
Don’t forget to tag people in your comment when you reply so they get notified and see your response.
Create Meaningful and Interesting Discussions
Ask questions instead of just posting long form content all the time. Keep your content schedule full by facilitating an unbiased debate over topics that are related to your industry. The goal is to get people to talk about things that are relevant to their interests. People love sharing their opinions online, and if you can create a space for these discussions, you can create tons of engagement.
During these discussions, you can serve as the moderator or facilitator to keep the conversation flowing naturally. Ask questions that will prompt engagement.
Similarly, you can post about controversial or rarely-discussed topics in your field. These topics will surely catch people’s interest. You can dispel a myth that is common in your area of expertise, for example. People may reply and thank you for correcting their assumptions about that particular topic.
Share Shorter Posts and Status Updates
Just like questions and personal anecdotes, your LinkedIn content doesn’t have to be long form articles all the time. Use LinkedIn like you would Facebook. Share status updates about your company, brand, product, or service. Share short and sweet personal stories that are relatable or inspiring. Share tips and tricks in your industry that people will really benefit from.
If you are struggling to come up with content on a regular basis, this is going to be a lifesaver. Share a few motivational posts and quotes every now and then. Post motivational content on a Monday morning to help energize your audience.
When posting shorter updates, don’t forget to incorporate your brand’s voice so that your audience can quickly recognize you.
Use Hashtags and CTAs to Improve Engagemen
Finally, to maximize your content’s reach, use related hashtags so that people who are outside of your network can find it on LinkedIn. These people who are browsing these hashtags are more likely to engage with your posts because they are interested in your topic or industry.
Use a call to action or CTA at the end of each post to actively encourage people to engage with it. Say something along the lines of “What do you think? Do you agree?” and “Leave a comment below and let me know what you think”.
These are some of the most useful tips for increasing your engagement on LinkedIn. Make a strong profile, attract people outside your network using valuable content, and encourage meaningful conversations. Use these simple tricks to get the best results on LinkedIn.