Dos Equis Notices Steady Sales Decline Since Pandemic

Marketing is the key to any successful business. Ad campaigns & characters can sometimes overshadow the products they’re supposed to promote.

In the mid-2000s, Dos Equis ads featuring “the most interesting man in the world” became a hit, sparking internet memes, SNL skits, and increased sales.

Since then, the beer brand hasn’t been as popular. In 2018, Dos Equis sales were down 5%, & in 2019, they were down 3%.

Heineken’s 125-year-old Mexican beer brand saw its U.S. business drop 40% after COVID-19 went into full effect in the spring of 2020.

Here’s what the article states –

“Over the past two years, its sales appear to be more of a mixed bag. According to the Beverage Marketing Corporation (BMC), Dos Equis enjoyed modest volume growth last year for the first time since 2016. More specifically, overall sales increased by 21% and sales of the flagship Dos Equis beer increased by 16% in 2021. That being said, sales in 2022 have reportedly been negative.

In a bid to renew its relevance as an alcohol brand, the company has been introducing new and innovative alcoholic beverages that go beyond the hops.

Last year saw Dos Equis’ brand offerings double in size with the addition of multiple new products.”

Read the full story here.

 Lead generation is the #1 issue for most B2B marketers. Did you know that? 

When business professionals can access quality leads, they lose valuable time trying to reach them AND company revenue. 

To think YOU could be losing out on impactful lead generation is every business’s worst nightmare!

But there’s a solution

It’s not new, BUT it’s right under your nose so much that you might not have realized it. 

LinkedIn provides the BEST platform for lead generation. 

The social platform is full of business professionals searching for solutions to their business issues. 

When marketers like YOU access a lead generation tool like Kennected, we’re talking:

  • More leads
  • Saving time
  • More business revenue

Also, did we mention this happens through automation? Check out Kennected today!


Schedule a Demo -
Grow Your Business

Subscribe For

Get started with Kennected today!