Director of Demand Generation

In addition to managing and generating demand through marketing and content advertising, demand generation directors are also responsible for providing diverse sales and income opportunities.

Firms now have access to oceans of real-time data about how consumers make purchases, interact with their clients’ brands and products, and more.

This information is a gold mine for companies — if they can figure out how to use it. That’s where the demand generation manager comes in.

Experience Needed To Be A Demand Generation Director

You need extensive demand generation experience in B2B tech, with expertise in leveraging digital channels to drive lead generation and brand amplification.

Employers look for at least two years of being responsible for the demand generation function at a SaaS company.

Strong analytical skills, and demonstrable experience synthesizing data and making strategic decisions using Salesforce, Google Analytics, Hubspot, Marketo, Tableau, etc.

With this knowledge, they’ll help improve the efficiency and conversion rates of the marketing automation system.

They should have a deep understanding of the product and the customer journey that leads to buying that product.

The ideal candidate will be extremely entrepreneurial, with a strong track record of driving leads and revenue growth for SaaS companies.

With the entrepreneurial side comes the responsibility of managing the budget required to meet demand generation goals.

Demand generation managers are expected to have robust resumes that demonstrate an expert understanding of both inbound and outbound marketing tactics, as well as digital marketing channels — particularly search engine optimization (SEO) and search engine marketing (SEM), pay-per-click (PPC), paid search, social media, and email marketing.

Additionally, outstanding written and verbal communication skills are essential in this role.

You must convey tactics and business goals associated with your demand generation strategies to coworkers and senior leadership.

Likewise, you’ll need to be able to make the numbers talk when addressing executive teams by translating data points into measures of campaign success.

Strong project management skills and experience with superb attention to detail are a bonus.

Along with a breadth of technical know-how, demand generation manager roles require a hearty assortment of soft skills.

Chief among these is the ability to collaborate with others, as you’ll regularly work with cross-functional teams and upper management to achieve strategic goals.

They must have experience influencing and communicating product offers to customers, prospects, and sales professionals.

It’s a given that this employee will work in a fast-paced environment.

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What Does A Demand Generation Manager Do?

A demand generation manager develops and defines overall demand generation strategies in alignment with overall marketing and sales plans, emphasizing increasing product demand and growing sales pipeline.

  • Lead development

  • Implementation and prioritization of demand generation programs and strategy:

    • Automated nurture

    • Drip & other marketing emails & publications

    • Search engine optimization

    • Social media presence

    • Website content

They work closely and collaborate with the marketing team and marketing operations manager to ensure consistent messaging across demand generation campaigns.

Along with the marketing director, they will plan advertising and customer acquisition strategies.

These programs will include outreach to our existing database through marketing automation, lead generation through events and search engine marketing, and optimizing the website’s use as a lead generation channel.

Other responsibilities include developing integrated paid and organic programs with field marketing that significantly increase the marketing database and overall pipeline (Google PPC, content marketing, direct mail, paid social, webinars, sales enablement, and events).

While working closely with sales and marketing teams, they will deliver valuable leads.

This includes working with the content marketing and sales teams to develop (write, drive review process, publish) and promote marketing materials to drive awareness and interest.

What Are Demand Generation Initiatives Important?

Organizational demand generation reporting with a demand generation strategy is crucial to a company’s success, especially if they’re experiencing high growth or want to build brand awareness within a competitive market.

They use their skills and strategic knowledge to help businesses enter and succeed in new markets, advertise and sell new products, and fine-tune their customer experience programs.

All of this can give their companies a competitive edge.

The overriding responsibility of this role is to design and oversee the execution of multi-touch demand creation programs based on both inbound and outbound tactics that drive pipeline creation and revenue growth.

What's The Average Salary of Organizational Demand Generation Reporting?

The average salary of demand generation directors is $99,383. However, this salary is dependent on experience, skill level, and geographic location.

Cities with more expensive housing like San Francisco, would have a reasonably compensated salary.

Revenue Engine Optimization Formula

This formula is a unique go-to marketing strategy designed to accelerate business growth for your clients.

How To Get Job Alerts

With several job applications out there comes many options and the ability to receive job alert notifications.

Websites like LinkedIn, Indeed, ZipRecruiter, etc., allow users to create business profiles where sites can let users know of relative job opportunities.

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How Do Demand Generation Programs Attract Qualified Leads?

By setting up a way to generate leads and a lead scoring system to organize those leads based on their value and the likelihood of their converting into a valuable customer, demand generation managers can ensure they’re handing over the best possible, qualified lead to the sales team.

If you are a marketer with an analytical mindset, data-driven, and have a persuasive personality, demand generation jobs might be the right fit.

Hop-On The Kennected Train

According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.

If you’re part of that 61%, keep reading because what you’re about to discover could be a game-changer for you and your business (like it has for thousands of people before you).

So many business owners & sales professionals that come to us are struggling to get ahead because they’re stuck relying on referrals, lead lists, or manual prospecting.

This is taking up too much of their time and isn’t creating the consistent income they’re looking for to fund the lifestyle they want for themselves and their families.

Four years ago, the founders of Kennected had the same struggles. They found that lead generation was way too complicated, expensive, and time-consuming, knowing there had to be a better way.

So they developed a new way of getting qualified leads that turn into new customers on the #1 platform for B2B lead generation… LinkedIn.

In the four years since we developed this lead gen strategy, we’ve earned a spot on the Inc. 5,000 list of Fastest Growing Companies in America.

And more importantly, it helped over 17,000 businesses get new leads and sales for THEIR businesses.

Want to see how it works?

Click here to see how you can use Kennected to fill your sales pipeline with qualified leads in less than 10 minutes per day.

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