A mortgage lead is someone who is a potential customer for a mortgage loan. Mortgage loan professionals, brokers, loan originators, and loan officers rely on these leads that they can turn into borrowers. However, it’s not easy to find these leads.
For those who are only starting out, they can mine their network for mortgage leads. Friends and family members are a good start. They can also join a local organization to get in touch with members of their community. Simply being an active member of the local community can help generate leads.
If you do want to send messages directly, there are ways to automate this process without making it feel like spam. Kennected is a tool that lets you personalize automated messages as well as follow-ups so that you can focus on other lead generation efforts like engaging in conversations with leads who are already interested.
Another way to generate leads on LinkedIn is to provide high-quality content for free. It’s a good way to offer value to prospects. It can be a free article, a video, or anything that is informative or helpful. You can give it for free in exchange for their email address if you are trying to build a mailing list for your website.
Following these steps can help build a steady stream of leads. Visit Kennected.org to help optimize your lead generation efforts.