There are tons of software out there that you could use for your business. One of them is HubSpot, which just so happens to be one of the top-rated CRMs in the market. In fact, we here at Kennected also use HubSpot to save time, money, and energy.
There’s a reason why HubSpot is the king of inbound marketing. And here we’re going to talk about if this cloud-based CRM is any good for your business. The short answer is yes, it’s good, and you need to go ahead and try it for yourself.
We weren’t quick to adopt HubSpot ourselves. It was “cool” at the time to use software from indie companies to try and find your own way. But we ran into some problems. Kennected got stuck with a tech stack that didn’t communicate with each other. This led to a lot of headaches for us.
Switching to HubSpot made our inbound marketing experience a lot easier. So if you’re looking for an effective CRM platform for your own business—look no further.
Is HubSpot Any Good for your Business?
HubSpot has a lot of different functions, so it’s difficult to summarize everything it does in just one sentence.
It’s a comprehensive CRM that offers everything you need. For starters, it lets you store an unlimited amount of contacts and companies with the free package. You can also have an unlimited number of users, meaning your entire team can access this CRM.
HubSpot brings all the tools you need in one place, so that you no longer have to juggle different software and platforms. You can create, optimize, schedule, and manage your content. You can build an amazing website. You can even monitor contacts as they convert into clients. You can clearly see how your marketing progresses.
With its multiple Hubs and tiers, you can pick and choose which features are right for your business, should you decide to upgrade from a free account. This gives you the freedom to use HubSpot however you want.
It’s Perfect for Inbound Marketing
HubSpot’s Marketing Hub has been fine-tuned to help you with your inbound marketing efforts. People are already getting bombarded with ads and content—it’s difficult to get their attention these days. But with CRM-powered marketing, you can get your brand in front of the right people. HubSpot has plenty of features that optimize ads and help you convert more leads. This means they won’t just click on your content but also buy from you.
If you upgrade to a paid plan, for example the Professional package, you can enjoy bonus features for your Marketing Hub such as team email, live chat, reporting dashboards, forms, ad management, contact management, conversational bots, lists, contact insights, company insights, calls-to-actions, and landing pages. HubSpot is the best software for your inbound strategy.
It’s Easy to Use
Aside from the fact that it has a ton of useful features, one of the best qualities of HubSpot is how easy it is to use. HubSpot has fine-tuned its usability by creating a simple layout that makes it easier to navigate. As a user, it is much easier to navigate through HubSpot. You don’t have to waste time looking for anything—which means you can spend more time being productive.
If there’s anything you want to learn, you can use the HubSpot Academy to enjoy extensive online training. It provides certifications, software training, projects, and courses. Whatever you need to make the most out of HubSpot, you can access it easily. Whether you’re a newbie or a HubSpot expert, this could come in handy.
Additionally, you can also learn from online communities. There are over 150 HubSpot User Groups around the globe. You can join these communities to learn about best practices and network with fellow HubSpot users.
It's Flexible and Cohesive
One of HubSpot’s main functions is aligning your sales and marketing departments so that they’re on the same page. This helps make your entire organization productive because you can coordinate more effectively. HubSpot offers a wide range of tools that make closed-loop reporting possible.
Plus, you don’t need to sacrifice any of your favorite apps. HubSpot has a lot of integration partners that work closely to create a seamless experience.
Because of its many integrations, you can use it in a way that benefits your company no matter what you’re trying to do.
Despite all of its functionalities, HubSpot remains cohesive. Unlike other CRMs, it’s not just cobbled together through acquisitions. It is designed all in one place. Customize it to meet your business needs without making your process complicated.
It Gives You Important Data
Whenever you receive new information about a lead, HubSpot automatically updates its records. Even if your list of clients is ever-growing, you will not get overwhelmed by data. You can keep track of everyone’s information, contact details, and conversations even if you have thousands of leads.
Your sales team will have access to all this information at their disposal within HubSpot.
You don’t need to remember everyone’s birthday. Let’s face it, that’s not a reasonable thing to expect from anyone, especially if you are running a large business.
It’s your CRM’s job to do all the remembering for you, so that when you catch up with someone, you’re ready to just hop back into the conversation.
In addition to the automatically-updating info within the HubSpot CRM, you can easily get your hands on comprehensive reports and detailed dashboards. The HubSpot Reports tool lets you view all the standard reports in your account. You can even create a custom one. You can analyze records and activities for sales, marketing, and customer service. HubSpot provides a centralized home for all your data.
Should You Get HubSpot for Your Business?
To answer the question, yes, HubSpot is definitely a good CRM for your business. It is simple, easy to use, and gives you more functions and features depending on what you need it to do.
You can enjoy a lot of HubSpot’s benefits without paying for anything. But if there are certain features you want to use that are not available in the free package, you will have to upgrade to a different plan.
HubSpot has three main software Hubs: Marketing, Sales, and Service. While they are all in the same platform, they are purchased separately.
Aside from HubSpot’s free package, there are also paid tiers: Starter, Professional, and Enterprise. Each of the software hubs are available in those tiers. As you move up the tiers, you get more and more tools.
You can buy any combination hubs and tiers. For example, your Marketing Hub can be free while your Service Hub is Professional.
Depending on your business goals, you may or may not need all of these hubs. But HubSpot offers a discount if you purchase the Growth Suite, which includes all three hubs at a single tier.
So if you think you need more than one hub, we recommend just going for the Growth Suite because it’s much more affordable—and you gain access to the entirety of HubSpot’s tools and offerings.
Use HubSpot today and see for yourself how this CRM can help you grow your business.