In recent years, digital marketing has cemented itself as the number one mode of marketing in almost every single industry. And because LinkedIn is the most dominant social networking website for businesses and professionals, more and more people are learning how to make the most out of this platform.
LinkedIn helps users connect with prospects and expand their network by directly engaging with potential customers. For brands that want to spread the word about their products, LinkedIn is the perfect place to do it. The same goes for people who want to make more connections within their chosen field. LinkedIn can help propel companies to maximize their reach and get their message across to the right audience.
But just like with any other platform, there is a huge audience out there that is still growing by the hour. Trying to connect with each user manually is not only tedious but also near impossible. It drains valuable time that you could have spent doing something more important—such as managing your business or improving the product.
Additionally, in the professional scene, there are just too many activities to be performed and too much data to handle. This is where LinkedIn automation comes in.
The key to effective LinkedIn automation is in recognizing which tasks can be automated and which ones shouldn’t. Conversations, for example, should always be done personally. Even though the conversations are done online, the core of sales and marketing is still the relationship built through meaningful interactions. Relationships cannot and should not be automated.
LinkedIn automation tools eliminate mundane tasks such as sending connection requests and visiting profiles. Certain tools work better than the others. Kennected, for example, allows users to personalize their messages before sending them so that they are more likely to receive a response.
It also prevents the message from coming across as ‘spammy’ which is something that prevents further communication. If the receiver feels like the message is spam, they will be turned off and may refuse to connect with the sender. With personalized messages and follow-ups, Kennected lets users send scheduled messages while remaining authentic and conversational. This is what makes Kennected one of the best lead generation tools on LinkedIn.
When used properly, LinkedIn automation tools can help you expand your network and build stronger connections. They let you reach out to the right people without ever losing focus on your important tasks and responsibilities. Use LinkedIn automation tools like Kennected today and tap into LinkedIn’s massive reserve of leads and prospects.