If you want to get more leads, raise awareness for your brand, or even make more sales, you need to start posting content. In this digital age, content is now your greatest weapon. Content is information and communication—two very powerful tools for marketers.
For those who are aiming to expand their reach on LinkedIn, content is the best way to keep an audience. Content comes in the form of text, visual media, podcasts, etc.
You can use content to get more people to pay attention to your brand, your company, your products, and your services. However, you don’t want to post content just for the sake of having it. Content needs to be valuable, or else it will just add to the noise.
If your content gives off the impression of being background noise, people will just scroll past it. This is where it gets tricky. Marketers often wonder if producing their own content is better than sharing other people’s content. Here we will talk about why you need to use both content creation and content curation in your LinkedIn strategy.
Curating quality content adds value to people’s lives—not just the original content creator, but your followers and your own company as well. Content curation brings you all types of opportunities that might not even be available if you only use original content.
LinkedIn is a professional platform, but it is also a social networking site. That aspect should not be disregarded because you can open up a lot of opportunities by simply networking.
Content curation also supplements your content production efforts. It makes it easier to bring a steady flow of content to your audience. Some social media experts recommend following a 4-1 content guide. For every original piece of content you post, share four pieces of related content published by others. This will keep your feed full for an entire week, and give you more time to craft a truly interesting piece of content.
You can even repurpose old blog posts you’ve made and turn it into videos, eBooks, webinars, or infographics. You can get creative with your content.
No matter what type of content you are sharing on LinkedIn, it is important to stay consistent in terms of quality and frequency of posts.
To take your LinkedIn outreach to the next level, use Kennected. This automation tool uses LinkedIn’s data-rich filters to bring you the most qualified leads. Kennected gives you a steady stream of connections, sales, and appointments so that you can generate leads at scale. You can also set up and schedule personalized automated messages to reach more people. Book a demo with Kennected today to learn more!