Did you know that roughly 3.5 billion people are now using social media? That accounts for nearly half of the world’s population.
So if you are a marketer or business owner and you want to increase your revenue, reach more people, introduce your brand to a larger audience, find new clients, and establish thought leadership, you need to be on social media yourself.
If you are not using social media marketing strategies, then you are getting left behind by the competition. If there are certain goals you want your business to reach, using social media will help you reach them, especially if you are struggling to find your target audience. Chances are, they are spending a lot of time online—and you need to find a way to connect with them.
The downsides of ignoring social media marketing are too big to ignore. You are limiting your brand’s potential and even giving your competitors a significant advantage.
Consumers consider social media as the most influential source of purchase inspiration. Social networking sites are also the most relevant ad channel for gen Z and millennials.
No matter what your objective, social media marketing is a powerful tool that you need to start investing in.
Social Media Marketing & Selling on LinkedIn
Social media marketing is defined as leveraging social media platforms to grow a brand or business. Social networking sites like LinkedIn, Facebook, Twitter, and Instagram can be used in a number of ways. They can help marketers engage potential customers, share content, and build networks.
Social networking platforms have a vast range of practical applications. Generally speaking, marketers use social media to promote their brand and gain visibility online. They also use it to expand their network and reach more people. They use content to encourage conversations and drive engagement.
Used properly, social media marketing can create a stream of leads and engagement. If you establish a consistent voice for your brand across multiple social media channels, you will enjoy more benefits in the long run. A distinct and consistent voice will help your brand stand out in a sea of competition. Your social media profile can help you maintain that voice and create familiarity with your brand.
When it comes to social media marketing, LinkedIn is the best platform. This social networking site now has over 706 million users around the world, and it is still growing. What makes it unique is its focus on professional and business relationships. It means the quality of leads that you can get from LinkedIn is much better than those you get from more casual networking sites. In fact, 80 percent of B2B social media leads come from LinkedIn.
To make the most out of this platform, you want to create an effective LinkedIn profile. You need to optimize your LinkedIn profile so you can make the best first impression possible. You want your profile visitors to understand who you are, what value you bring, and why they should engage with you.
Your LinkedIn profile is more than just an online resume. Upload a professional photo that shows what you currently look like. You are 11 times more likely to receive profile views if you have a picture. Choose a profile photo that is professional and well-lit.
Next, write a compelling headline. Your headline is not just a job title. Come up with a creative way to describe your value and what you bring to the table. You can then flesh out your story through your LinkedIn Summary. Tell your story through this section so that prospects can relate with you.
Invest in a professional LinkedIn banner photo. It is one of the first things people will see in your profile. Go for an eye-catching image that represents your brand. Once you’ve optimized your profile, you are ready to grow your network.
LinkedIn may be a “professional” site, but it is still a “social” networking site. Use the social aspect of LinkedIn to grow your network, develop strong connections, and create meaningful relationships. LinkedIn marketing isn’t just about selling things. Creating your community and fostering your relationships is just as important as developing your brand and perfecting your product.
To further secure your spot as an industry leader, publish high quality and informative content. Long form articles will help you give value to your target audience without having to sell to them. Give them industry news, well-researched articles, press releases, blog posts, etc.
In between your long form content, write shorter status updates to keep your content calendar full. Shorter posts also help you maximize your engagement. Ask questions, write tips and tricks, share motivational quotes and inspirational stories, facilitate a debate—these are all tactics that will encourage people to engage, communicate, and connect with you.
Since you’re using different LinkedIn marketing strategies, you should consider investing in LinkedIn Premium. It will give you access to a number of helpful features like InMail and extra analytics to drive your decisions. InMail lets you message someone even if they are not in your network—which is handy if you want to reach out to leads without having to connect with them first.
Social media marketing and LinkedIn marketing can be very effective if you use them right. To take your LinkedIn outreach to the next level, try Kennected. Kennected is a LinkedIn automation tool that makes it easier for you to find and connect with your ideal clients. It uses LinkedIn’s data-rich filters to find fresh and highly qualified leads. Kennected brings you a stream of connections, meetings, and sales, so you don’t have to waste time on manual prospecting. Book a demo with Kennected today to learn more!