Instagram is one of the best platforms to promote your brand. And while posting high quality photos consistently is a great way to leave a lasting impression on your followers, there is one other tip that you need to try to further boost your engagement. Here we will be talking about color patterns.
A color pattern on Instagram is also referred to as an “aesthetic”. An Instagram aesthetic is what creates a distinct identity for your profile so that you can stand out from the competition. The color pattern you use will set you apart from all the other brands in your industry.
So even if you’re posting regularly on Instagram, if you don’t have a color pattern, it will be much more difficult to be memorable.
Why You Need to Use a Color Pattern on Instagram
An aesthetic gives your Instagram profile a cohesive and visually pleasing appearance. When people look at your profile, the first thing they will notice is the overall “feel” or “vibe” that your posts are giving off. This is an excellent opportunity for you to show them your brand and what makes it special.
The color pattern you choose will help you gain more followers by attracting the attention of certain people.
When using Instagram, it’s not enough to just post random pictures: everything needs to make sense as a whole—like the Instagram page itself is one cohesive product. A color pattern will help you showcase your brand’s voice and personality.
Implementing an Instagram aesthetic will help your followers instantly recognize your content when it appears on their feed. Imagine having that kind of impact where people don’t even need to read your captions or visit your page to recognize your brand. All they need is one picture and they instantly know that you posted it. That is the power of a well-executed color pattern.
Remember that not everyone who lands on your Instagram page will follow you. What’s important is that you use your color pattern to appeal to your target audience, so that when they visit your page, they know that it’s the right fit for them.
Consistency is the key here. Once you’ve chosen a color pattern, you need to stick with it. Every single post must be edited the same way so that the entire Instagram profile will come alive. The more consistent your feed looks, the more likely people will hit that follow button. Having an Instagram aesthetic also makes your feed look a lot more professional.
How to Use a Color Pattern on Instagram
Not having a consistent theme is one of the biggest mistakes companies and brands make when starting out on Instagram. Your aesthetic will give people an idea of who you are and what makes your brand stand out.
So when choosing the right color pattern, you need to take a close look at your brand and use it as your framework. If you already have existing brand colors, you may want to stick with those. But an aesthetic is more than just colors. You also want to take your brand’s vibe into consideration. Is your brand more serious or fun and energetic?
Whatever color pattern you choose, be sure that it is consistent with your brand’s existing colors, tone, and feel. You don’t want new followers to get confused about whether or not that really is your Instagram page. The goal is to translate your brand into an Instagram aesthetic, so that you have a blueprint on what your future posts are going to look like.
Who is your target audience and who are you trying to speak to with your Instagram content? What is your vibe? Are you minimalist or grand? Are you professional or more casual? These questions will inform your choices.
A jewelry store, for example, will have a different aesthetic from a skateboard shop. Different brands have different priorities that inform the overall look of their Instagram page. If you are selling hiking supplies or anything outdoorsy, you want to channel that energy into your page and use natural colors like browns and greens.
Pick colors that represent your brand, your style, and your vibe. You need to take color very seriously. After all, Instagram is a purely visual medium.
A white Instagram feed can depict simplicity, cleanliness, and order. In fact, it is one of the most popular Instagram themes to use. You can expect posts from this page to add a lot of contrast, increase highlights, and decrease saturation to emphasize the whites of the image. Images here will also be brightened while decreasing shadows.
Alternatively, you can choose pink, blue, red, or brown—depending on the image you are trying to portray. A pink Instagram feed will appear cheerful, soft, feminine, and comfortable. A blue feed is cool and chill.
A red Instagram feed evokes energy, passion, action, and movement. A brown feed will have a vintage or natural feel. A green Instagram feed may depict health, life, wellness, and nature.
Different colors have different effects on the viewers. You can also go for more than one color: try a black and white Instagram feed to create an interesting and striking visual effect. Teal and orange are also very commonly used on Instagram for their bright and cheery combination.
You can even go for a blast of color: you just have to make sure every single post is consistently colorful. Whatever aesthetic you choose, you just have to be consistent. Even if the content isn’t identical from post to post, a uniform color pattern will make your Instagram page pop. The end result is an Instagram feed that looks cohesive and beautiful.
When incorporating a color pattern, you will have to flex your editing muscles and practice on a lot of photos. But luckily, there are presets out there that you can download and apply to your photos to make editing easier.
Start using a color pattern today. No matter what industry you are in, and no matter what tone your brand has, if you are using Instagram to promote your business, you need to have a defined aesthetic. Consumers judge a brand within 90 seconds of seeing it for the first time—so make a good first impression all the time.