Because of the rise of social media, the digital marketing landscape has changed significantly. Social media gives businesses the power to engage with millions of people across the world. Marketers are looking to make the most out of it.
LinkedIn is one of the best platforms for social selling and digital marketing because of its large user base and strictly professional focus. The site is full of leads and prospects that are all ready to do business.
For those who want to get the best results from LinkedIn, there are ways to maximize its value. Using targeted data filters is one of them, and today we are going to talk about how to use them to your advantage.
How to Leverage LinkedIn Filters to Find Customers
LinkedIn helps professionals connect with other professionals. It also helps business owners build their brand, expand their network, and most importantly, find new prospective customers.
LinkedIn used to have an advanced search option that appeared right next to the search bar. After redesigning the site, this advanced search option seemed to have disappeared—but in reality, it was merely incorporated into the search bar itself.
To target your search results, you can use the filters that appear in the search bar as you begin typing your query. You may search for People, Jobs, and Content. You can access even more search filters by entering your query and using the filters at the top of the search results page.
The new LinkedIn search filter lets you search by Connection Level, Location, Current Companies, etc.
LinkedIn is a vast resource, and using its incredible internal search engine is the best way to tap into this. LinkedIn’s data-rich filters are perfect for finding prospects, because you can just search for your target audience straight away. Not many social networking sites out there offer this level of accessibility.
You can just search for your next customers using LinkedIn, whether you are using the mobile app or the desktop version. Start by typing the job title of the person you want to reach: for example, try “business coach”.
On the search results page, you will find filters with checkboxes that will allow you to narrow your search results even further, until you find your exact ideal customer. You can even add more filters to find people in your specific niche. For example, you can find business coaches who specialize in health care clients.
You can access these filters even with a free account, but of course, the paid premium account will give you even more data and search filters.
LinkedIn is Where Business Professionals Spend Time Online
LinkedIn now has over 675 million users, and it is still growing. While social networking sites like Facebook and Twitter have more users overall, LinkedIn is the only one that focuses on business and professional connections. This means everyone who takes their business networking seriously is spending the most time on LinkedIn than anywhere else.
LinkedIn has plenty of benefits that will help boost your career. You can use it to build your reputation and brand, while establishing yourself as a thought leader in your industry. Having a LinkedIn profile is an easy way to increase your professional presence online.
By publishing content on your website and sharing it on LinkedIn, you can demonstrate your expertise and credibility.
Aside from that, the site is also perfect for building and maintaining relationships with customers, colleagues, and even the competition. If you want to expand your network and reach a wider audience, LinkedIn is the platform to be.
Take your LinkedIn outreach efforts to the next level by using Kennected. Kennected is a LinkedIn automation tool that uses LinkedIn’s data-rich filters to bring you the most qualified leads. It gives you a steady stream of connections, sales, and appointments, so that you can focus on more important tasks. Kennected can even send automated and personalized messages, among other helpful features. Book a demo with Kennected today to learn more.