As your business grows, you’re going to need more and more tools to help you stay ahead of the competition.
When there are tons of new leads pouring in, and plenty of new clients to work with, it gets difficult to keep up with all the names, contact details, and all the conversations you’ve ever had with them. Not to mention that everyone on your team needs to have the exact same details or else you would all be very confused.
This is where a CRM comes in. But you don’t need just any CRM. You want the best. This is why you need HubSpot.
HubSpot has all the tools you need, all rolled into one. It’s a centralized platform where you can keep all your customer details and align your sales and marketing departments. But it is also a content manager, a website builder, email marketing platform, and more.
HubSpot is a very versatile and easy to use platform that can help your business in many different ways. But the question is: how much does it cost? Let’s take a closer look.
How Much Does HubSpot Cost?
The good news is that HubSpot is free. Yes, it has paid versions that we will discuss later on, but you can grow your business even with HubSpot’s free version. You can run HubSpot for your company and still enjoy a lot of its benefits without ever paying for anything.
But if there are advanced features you want that are not on the free package—and you will want to upgrade your HubSpot later on—you will have to pay for one of the premium plans.
First you need to understand your business goals and needs. This will help you choose the right HubSpot package for your business.
We recommend starting out with the free version of HubSpot, especially if it’s your first time using a CRM. Over time, you will be able to identify the features that you need that are lacking from the free version.
When it’s time to upgrade, you can choose from the three paid tiers: Starter, Professional, and Enterprise.
HubSpot’s three main software hubs, Sales, Marketing, and Service, are all available in these three pricing tiers. You can choose any hub you want in any pricing tier. You can even have different hubs in different tiers at the same time. Not to mention the add-ons and bundles that are available.
This means you can customize your HubSpot experience in any way you want. If you want the three hubs, there’s a Growth Suite bundle that offers all of them for one pricing tier. This is a lot cheaper than buying all of them separately.
Monthly Cost to Set Up HubSpot
The most important thing to note about the paid tiers is that they increase functionality and contact thresholds—not user limits. This means that while you get unlimited contacts in the free package, the paid versions will start requiring a fee for additional contacts.
For example, once you start a paid version of the Marketing Hub, you will have to pay:
Starter: 1,000 marketing contacts included with subscription; $45/month per 1,000 additional marketing contacts.
Professional: 2,000 marketing contacts included with subscription; $224.72/month per 5,000 additional contacts.
Enterprise: 10,000 marketing contacts included with subscription; $100/month per 10,000 additional marketing contacts.
So you may be wondering, why go for the paid tiers at all? Well the advantage is that you can get a ton of advanced functions for your CRM such as automation, chat bots, and analytics—among others.
If you’re running a small business, the free package can be a good starting CRM for you. Here are some of the features that you get with the free version of HubSpot: company records, contact management, contact activity, company insights, Facebook and Instagram lead ads, live chat, reporting dashboard, forms, meetings, tasks, ticketing, and team email.
The first premium tier is the HubSpot Starter Package, which is perfect for when you already have an understanding of how HubSpot works and want to upgrade your CRM.
The Starter Marketing, Sales, and Service Hubs are all available for $50 per month each. If you pay annually, it will cost only $540. HubSpot Starter gives you all the free tools, plus features like live chat, landing pages, forms, ad management, email health insights, ad retargeting, conversational bots and many more.
Moving up a tier is the Professional package, which is suitable for bigger companies. The Professional tier offers the ability to automate your email marketing tools, which is one of the best features in this tier.
In this tier, the prices vary between the three different software hubs. The Professional Marketing Hub costs $890 per month ($9,600 when billed annually); the Professional Sales Hub costs $500 per month ($5,400 when billed annually); and the Professional Service Hub costs $400 per month ($4,320 when billed annually).
This tier offers features like contact and company insights, contact management, conversations inbox, team email, email templates, sales automation, canned snippets, calls-to-action, mobile optimization, and more.
It is also in this tier that the HubSpot branding is removed.
Finally, we have the HubSpot Enterprise Package. This is for companies with very large amounts of clients and a continuous stream of leads. The larger the business, the bigger its needs.
The Enterprise Marketing Hub costs $3,200 per month and $38,000 if billed annually. The Sales and Service Hubs both cost $1,200 per month—$14,400 if billed annually—at this tier.
If you are interested in buying all three hubs, you should go for the bundle instead. The Growth Suite is a bundle that gives you all the software hubs in your chosen pricing tier.
The Starter Growth Suite costs $50 per month. The Professional Growth Suite costs $1,343 per month. Lastly, the Enterprise Growth Suite costs $4,200 per month. This is cheaper than buying all the hubs separately.
Onboarding Cost to Set Up HubSpot
HubSpot’s premium packages can get a bit pricey, but they are worth it. However, if you are not familiar with how the CRM functions and want to go through the onboarding process, this will cost you a bit more.
The Starter onboarding fee is $600, and is perfect for small, growing businesses. This package should give you a solid foundation on how to get started in HubSpot.
The Pro package has a $3,000 onboarding fee, while the Enterprise package has a $5,000 onboarding fee.
As you can see, the HubSpot onboarding fees are kind of expensive, considering that they go on top of the monthly HubSpot fees. But if you’re running a large company, it shouldn’t be too big of a problem, especially since you’re investing in a top-rated CRM platform.
Cost to Hire a HubSpot Certified Partner to Do the Heavy Lifting
If your goal is to learn HubSpot and master this amazing CRM, you’re better off working with a HubSpot Certified Partner like Kennected. HubSpot partners are specifically trained to help you use HubSpot to the fullest.
Hiring a HubSpot partner to teach you how to make the most out of your HubSpot is going to save you a lot of time and money in the long run. It is actually cheaper for you when you factor in things like ROI.
Imagine having to learn all of HubSpot’s capabilities all by yourself. It’s no easy feat. And even if you do that all on your own, it would still take a lot of time. Instead you could be focusing on things that actually make you money. So hire a HubSpot Certified Partner and let them do all the heavy lifting for you. These are HubSpot experts that received certifications in order to sell, maintain, and manage HubSpot. They received this authorization after taking different certification courses from HubSpot Academy. These digital marketing agencies have received additional training in sales, marketing, customer service, and managing accounts using HubSpot.
Think of your HubSpot partner as an extension of your own team. They are specialists who have mastered how to use this platform for sales, marketing, customer service, etc. And the best part is that they can offer HubSpot training for a lower rate. Although prices may vary between agencies, you wouldn’t have to pay for HubSpot onboarding fees since you’ve already brought experts on board with you.
HubSpot partners also have additional tools to help them serve other HubSpot users effectively. They have passed HubSpot’s standards. They can help you use the HubSpot platform to generate leads, increase your revenue, and achieve your business goals.
Don’t do it all by yourself. You may just end up being unproductive. Look for a HubSpot expert to work with today.
You won’t just be saving money, you will also save your most valuable resource: your time. With a reliable tool like HubSpot and an agency that can teach you how to use it, you can align your different departments effortlessly, so you are all on the same page.
Your whole team can have access to all your customer and company information. You can also get valuable information from HubSpot’s analytics and data so you know what strategies are working and which ones need to be tweaked.
Just being on HubSpot saves you a lot of money by streamlining your business.
If you are looking for HubSpot experts to help you set up and master HubSpot, call Kennected. As a HubSpot Certified Partner, we now work with HubSpot more closely than ever. Call us today to learn more.