As a broker, it is important to learn how to recruit and retain top real estate agents. In order to do this, brokerages need to develop a clear value proposition to present to potential agents. This will show them how working for that brokerage will further propel their real estate careers.
There are many things you can do to recruit more real estate agents: offer competitive industry tools, support an agent’s personal brand, work towards a collaborative workplace culture, etc.
On top of all these efforts, you should also start using LinkedIn. This massive platform for professionals is one of the best places to find real estate agents to recruit.
Before you pitch, try to provide value and build a relationship on LinkedIn first. Put your culture and your agents on display to demonstrate the value of your brokerage. This will help convince candidates that your business and brand are worth their time and investment.
Don’t underestimate the value of the agents you already have. They are some of your most valuable resources for recruiting. By providing value for your agents, your brokerage will grow its own set of advocates for your brand.
There are plenty of ways to convince real estate agents to join you. You must heavily focus on “showing” not telling. They will see the value of your brand if you put it on display, rather than just trying to convince them with words.
You could entice them with better leads coming in, or better culture, or higher commissions—it all depends on your brand and strategy. Your culture needs to show candidates the advantages of joining your team. Start a culture blog or post content through LinkedIn. This will allow candidates to see your culture before deciding to join you. Put your agents front and center by celebrating their successes. Recognize the little victories as much as your biggest milestones.
LinkedIn is already a powerful tool when it comes to lead generation. But you can boost that even further by using Kennected. Book a demo today and learn more about how Kennected can help you recruit more real estate agents.