LinkedIn is the largest online networking platform for businesses and professionals. The biggest mistake that a LinkedIn user can make is to underutilize it. If a professional is only using LinkedIn as an online resume, then they are missing out.
Not only can LinkedIn help people get hired faster, but it also helps professionals grow their network. Some common mistakes may be keeping LinkedIn users from maximizing the platform’s potential. Avoid these mistakes and get the most out of LinkedIn.
Having a Bland Profile
Having a profile is not enough. When updating your LinkedIn profile, take every opportunity to showcase your personal brand: strengths, specialties, etc. The default headline has given by LinkedIn only lists your most recent position, title, and company name. This will make it less likely for the profile to appear in search results. Someone seeking to optimize their LinkedIn account will know to work with keywords to create an attractive and interesting headline.
Also keep in mind that when making a LinkedIn profile, it should not be invisible. While it is understandable to keep certain details of your public profile hidden, it is also not a good idea to keep everything invisible. Forcing every LinkedIn and non-LinkedIn user to connect with you before they can see your profile is counterproductive.
The Headline, Summary, Current Experience and Details, Past Experience and Details, and Education should all be visible to everyone. Otherwise, hiring managers and recruiters might move on to more accessible LinkedIn profiles.