Businesses often create landing pages that are designed to capture visitors’ information while also directing them towards the next stage of the sales funnel. This is especially important if you are prospecting on LinkedIn since it is full of highly qualified leads. But creating landing pages that are eye-catching and conversion-driven is not an easy thing to do—not without some of the best landing page software in the market.
Today we will be looking at a landing page builder that’s considered one of the best: Unbounce. We will take a closer look at this software to see what it offers, what it can do for your business, and whether or not it is worth investing in.
Is Unbounce the Best Landing Page Builder?
When it comes to the title of “the best landing page builder” there are plenty of contenders. This is good news for marketers who want impressive landing pages that convert leads. But this also means you have way too many options to choose from. So here we’re just focusing on one.
Unbounce gets its name from the fact that your visitors will not ‘bounce’ from your page once they see your amazing landing pages. Instead, they will be directed to the next step in your sales funnel, which is the ultimate goal.
To put it simply, Unbounce is one of the best software you can get for creating landing pages that convert. And that’s because it has pop-ups, sticky bars, and plenty of other features that give visitors opportunities to take action on the page.
Its drag and drop functionality makes it incredibly intuitive. On top of that, it also has over 125 customizable designs for your landing pages. Just choose one that fits your brand or your goal for that particular landing page, design it however you want, and you’re ready to go.
One of the most impressive qualities of Unbounce is that it allows users to create landing pages very quickly. This kind of speed and efficiency is very important for companies that have a high demand for these landing pages.
It’s perfect for businesses that are struggling to release and promote new products because they need to wait for the landing page to be finished by the marketing team first. This is a real issue for plenty of companies since they have to press pause and hold back on their efforts to launch their products.
Unbounce is highly sought-after because it lets marketing teams create more landing pages so that developers can focus on building the best products. If your company needs multiple landing pages at one time for different products, you don’t have to spend weeks building your own. At the end of the day, you can’t let your marketing strategies fall behind.
The key benefit of Unbounce is that you get to create landing pages in a short amount of time.
What’s the point of multiple landing pages if they can’t convert? You want visitors to convert into leads and then convert into paying customers. The good news is that Unbounce is a conversion-driven platform. You can tell that by looking at its features.
The customizable landing page templates are the meat and bones of the software. It also has pop-ups and sticky bars that help generate leads. But its wide set of features push it beyond just being another landing page builder. Optimize your landing pages to capture more leads, all without a developer.
Unbounce also comes with unlimited A/B testing, which is a helpful tool when you want to optimize your landing pages for conversions. Test your landing pages and improve them based on how users interact with different versions. All of Unbounce’s plans provide extensive A/B testing features.
The A/B testing feature is easy to use. It only takes a few clicks to test different pages, small variations, and even specific elements like your calls to action. This feature lets you launch effective campaigns—fast.
Unbounce also has reports and analytics so you can easily measure the performance of each landing page. You can even build lead gen forms that you can add to your landing pages.
The Dynamic Text Replacement is an interesting feature that changes the words in your landing page to match the search queries used by visitors. This increases relevance by matching search queries with the content of your landing page—with the goal of increasing conversions.
Unbounce has three core plans: Essential, Premium, and Enterprise. Most of its features are accessible in all three tiers. However, there are a few differences between these three plans.
The Essential plan is the most affordable, at $79 per month; Premium costs $159 per month; and finally, the Enterprise plan costs over $399 per month.
The difference lies in how many landing pages you can make. The Essential plan lets you create up to 75 landing pages and eight pop-ups/sticky bars. For smaller businesses, this is a healthy amount. Both the Essential and Premium plans set a limit on 500,000 monthly unique visitors, which is worth noting.
If you want to go beyond that, the Enterprise plan is best for your company. It has some advanced features that are more on the technical side such as audit logs, dedicated support, and page migration.
Overall, Unbounce is a great landing page software builder that’s perfect for beginners. There are plenty of great templates to choose from, and they are all highly customizable. It will let you build and publish landing pages in a snap, and even set up variants for effective testing. If you want a landing page builder to start with, Unbounce is definitely a safe bet.