Maybe you’ve heard from someone that LinkedIn is a great source of leads for your health insurance agency. But what may not be clear is what makes it so great and how you can use this social media to sell more insurance.
It’s true: you can use this professional platform to compliment your sales efforts and find more leads. And today we’re going to talk about how you can use it to your advantage.
To make LinkedIn work for you, you need the right strategy and the right tools.
Why You Need to Go Deep on LinkedIn Outreach to Sell More Health Insurance
LinkedIn isn’t just for jobseekers and recruiters anymore: it serves many functions now.
It can help you establish industry leadership through content marketing. It can generate a stream of leads with the use of SEO. It can help you expand your network and engage with a wider audience.
But aside from attracting leads towards your profile, you can also do the opposite thing and reach out to them. LinkedIn outreach is an effective way to introduce your health insurance company to your target audience directly.
Organic LinkedIn outreach gives you a ton of opportunities to connect with potential customers and get started on building that relationship.
But proper LinkedIn outreach begins with a well-defined audience. This means you need to do a deep dive into the LinkedIn user base to find your audience and sell more health insurance.
Entrepreneurs Who Need Health Insurance Spend Time on LinkedIn
Out of all the social networking sites that are popular right now, where do you think the entrepreneurs who need health insurance are spending their time? All the business owners are hanging out on LinkedIn—figuring out ways to promote their business and achieve their career goals. These are the same people who need health insurance and are most likely to get one.
The average income of LinkedIn users is also higher compared to other social platforms. This means LinkedIn users are likely able to afford health insurance. Health insurance has a reputation for being expensive—and we all know that. But if anyone could afford it, it would be the entrepreneurs on LinkedIn.
Let’s take a quick look at the LinkedIn demographics.
Demographics of People Who Use LinkedIn
LinkedIn is the biggest professional platform online, and it is still growing. In fact, it now has over 766 million users around the world. Over 171 million of those are from the US.
90 million LinkedIn users are senior-level influencers, while 63 million are in decision-making positions. Not to mention there are 10 million C-level executives on LinkedIn.
Selling health insurance to executives is easier on LinkedIn than any other platform. This is where they’re all hanging out.
LinkedIn has over 346 million male users, and 360 million female users.
24 percent of the total LinkedIn user base are millennials or people between 18 and 24 years old. Selling health insurance to millennials isn’t a bad idea, since you want them to start investing while they’re young. But generally speaking, 27 percent of adults in the US are signed up to LinkedIn.
As for average income, a LinkedIn user earns around $46,644 per year.
So this answers why you should use LinkedIn outreach if you want to sell more health insurance. Now let’s talk about the ‘how’.
How Kennected Helps You Sell More Health Insurance on LinkedIn
Your LinkedIn outreach doesn’t have to be done manually. That’s tedious and time-consuming. But automation will help you sell more health insurance on LinkedIn, now that you know where your target audience is spending their time online.
Kennected is absolutely the best LinkedIn automation tool for the job. Not only can it help you reach executives on LinkedIn in a snap, it can also provide high quality templates so that they are more likely to respond.
With Kennected, you can enjoy smart prospecting on autopilot. All you have to do is define your target audience by using LinkedIn’s very own search function. Copy the results onto Kennected, and your sequence is ready to go. You can even set up multiple sequences at the same time to target different demographics at once.
Whether you create your own copy or use our award-winning templates, Kennected sends your messages automatically—but not in bulk—as if you were sending them yourself. This, and the fact that Kennected only sends a total of 100 connection messages a day, keeps your account safe even while automating. This is the safest LinkedIn automation tool out there.
Imagine being able to introduce your health insurance agency to everyone in your defined area that has a LinkedIn account. That’s the power of Kennected. We generate a stream of meetings, connections, and appointments so you can focus on running your agency.
Kennected’s automated prospecting makes all of this possible. And you can even save a lot of time in the process. If your prospects don’t answer, Kennected will send automated follow-ups too.
Kennected has a lot of other helpful functions that make it easier for health insurance agencies to connect with their potential clients. We can synchronize prospect details and activity to HubSpot with a click. We can even find business emails with ease.
Book a demo with Kennected today to find out why this is the best LinkedIn automation tool for your outreach.