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For every SMS marketing campaign, customers need to opt in for commercial text messages.
This is such an important step for your text messaging endeavors that we devoted an entire article to it!
When it comes to your business’s communications channels and marketing channels, it is absolutely critical to have opt in features at every stage of these text conversations.
Let’s take a deep dive into the opt features and see exactly what it does for your business messaging.
What are SMS Messages?
SMS messages are text messages sent from your business to your customer’s phone number.
This is a unique platform in that it not only involves sending text messages to your clients, but also receiving text messages back from them as well.
Your SMS messages can include any information that you personally deem relevant for your clients to receive.
You’ll create an SMS marketing list that will be designed for your consumers.
In your SMS marketing, you’ll need to obtain written consent from each user in order to continue texting any given user.
While the ability to send text messages to your customers is extremely beneficial, you have to make sure that you protect consumers through opt ins and SMS compliance rules as well.
We’ll get into the fine print in a bit, but let’s first take a minute to examine the distinctions between SMS messages and traditional text messaging.
How Are SMS Messages Different From Text Messages?
The best way to think about the difference between SMS messages and normal text messages is by separating them by intentionality and purpose.
With a normal text message, you are able to start texting right away and you’ll receive texts back from whomever you sent a message to.
This message could be simply to check in on that person, or maybe you just send texts for entertainment purposes.
Your SMS texts are a business endeavor, and that means that each and every text should feature a clear call to action or another purpose.
The difference here is that you are partaking in text marketing rather than simple text messaging.
For SMS texting, you’ll have SMS subscribers, your organization’s regulatory compliance team, appropriate legal counsel, and express written consent from each user on your SMS marketing list.
Regardless of your intended message frequency, your first message to any potential customers must feature a text opt in to receive text messages.
Once a user subscribes to your messages, then you will be able to text customers freely, as long as you stay compliant and incorporate SMS opt in into your web form.
What is a Double-Opt In?
A double opt in feature is critical to the success of your SMS marketing campaign.
Let’s define a few terms before we move forward:
Double opt ins: expressing clearly that users are interested in receiving text messages. Customers opt in clearly through this double opt in method.
Opt out instructions: clear written instructions on how to opt out easy.
Subscriber list: your curated list of clients that receive your SMS.
Single opt in: the same as the double opt in, but less secure.
SMS compliance: the rules designed to protect consumers and new SMS subscribers from unwanted messages.
When creating your SMS campaign, you’ll run into these terms frequently, especially those that govern the opt in and opt outs.
When conducting your text messaging, you’ll need to constantly include opt in and opt out instructions.
It’s important to consider that a phone number previously subscribed may not want to continue to receive text messages from your business, and that is okay.
With a few text opt in and opt out instructions included in your text messaging, consumers will be able to exit your service if they decide they would like to do so.
When it comes to SMS opt ins, you need to require consumers to opt in or opt out at multiple stages.
Protecting your customer from unwanted SMS is something you should use for both SMS and for your other business practices.
As long as you are keeping your customer and their best practices central to your text message, you’ll be utilizing SMS well for your company.
What is the Telephone Consumer Protection Act?
The Telephone Consumer Protection Act (TCPA) was created to prevent messages that can spam a given user or automated responses that are unwanted by consumers.
These kinds of messages do not include an SMS opt or SMS opt ins, meaning that the user did not sign up to receive these texts.
These texts may falsely state a “credit card required” statement in an attempt to gain money or access to user information, or they may attempt to impersonate a business to accomplish the same goal.
In these instances, it is likely that the spam user obtained this phone number through unprotected means rather than through opt in or opt out features.
The TCPA was developed to protect both businesses and consumers from these unwanted messages.
When it became clear that more than half of text messages were unwanted or spam, the TCPA created the set of rules that opt in and opt out features come from.
Since these opt in and opt out options are so critical to the text message, let’s take a look at exactly what the functionality of the opt in feature is.
What Does the Opt in Feature Do for SMS?
Here is a comprehensive list of all that the opt in feature accomplishes:
Ensures the safety of your SMS marketing
Regulates the demand for your text messaging
Protects consumers from any unwanted message
Serves as a keyword for your clients
Shows you an example of what may not be working in your SMS best practices
Gives your users options consistently to either SMS opt in or opt out
It is clear that including opt in and opt outs is an essential piece of your SMS marketing strategy for your company.
When it comes to the safety of a text message, there is no better way to protect you and your customers other than through secure SMS opt ins and SMS opt outs.
What Does an SMS Opt In Entail?
An opt in is essentially the same as a subscription.
When it comes to business text messaging, your customers are agreeing to receive texts from you at any time when they choose to SMS opt in.
The format for an SMS opt in is pretty standard and usually structured in the same manner in each message.
An example of an SMS opt in could be as follows:
“Click here to OPT IN, or click here to STOP receiving texts from us here at _____.”
This is a very clear method to obtain an SMS opt in from your customers, as well as the option to opt out as labeled with a keyword.
Make sure to keep the keyword central to the message to ensure your customers are easily able to see where to SMS opt in and opt out.
You don’t want to confuse your customer, and you also don’t want your company being reflected in a negative or constricting way.
Focus on your users and you’ll be in great shape.
How Kennected Uses SMS for Our Business
Here at Kennected, our customers are the most important thing to us and our business.
With our focus on the customer, we are able to cater to the needs and wants of our customers without compromising our own company vision.
Using SMS opt in features through our SMS is a great way to ensure that our customers are actively interested in the service we provide.
We use other businesses as an example for how to best model our own SMS, as well as our SMS opt in features.
We pride ourselves on the mission of the company, which is to best provide our service to our customers and model our approach based on the successes of other businesses.
Our company and customers are instrumental to our success, and our SMS opt in allows us to maintain a relationship with each customer in turn.
Start by looking at other businesses that you admire and are successful in their respective endeavors.
See how they interact with the customer.
Research how businesses reach their target audiences, and how those businesses ensure that their clients consistently seek their SMS.
Don’t be afraid to get started on your own SMS campaign and begin to reap the benefits of the service.
Hop-On The Kennected Train
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