There’s more to LinkedIn than creating a profile and connecting with people you know. It’s not just a website for job seekers and recruiters anymore. With over 756 million users around the world, LinkedIn has developed into the best social platform for career development.
It’s all a matter of knowing what to do and how to use it. It is important to know how to make the most out of this platform. Otherwise, you’re missing out. LinkedIn is like one massive networking event. If you want to advance your career or grow your business using this social network, you need some help from the experts.
A LinkedIn coach can help you get the best results out of your LinkedIn profile. But what do they do exactly? And more importantly, do you even need one? Let’s take a closer look.
Learn LinkedIn from a Coach?
A LinkedIn coach can help you develop your strategy and also make your profile look good. Their job is to bring out the best of you and make sure it reflects on your LinkedIn profile. This opens up a lot of amazing opportunities for your career or your business—depending on what your goals are.
A coach can guide you and show you the right way, without necessarily telling you how to run your company. They act as a mentor throughout your LinkedIn journey.
Most importantly, a LinkedIn coach can help make sure that you don’t miss out on any opportunities. If you don’t optimize your profile, you will miss out on some great opportunities, and you may not even know about it.
At the end of the day, if you’re not using LinkedIn properly, you’re missing out. Maybe you’re even getting left behind by your competition. Do not limit your success: hire a LinkedIn coach and accelerate your progress.
What Does a LinkedIn Coach Teach You?
If you’re not already active on LinkedIn, they can help you use this social network. LinkedIn coaches know a lot of things about LinkedIn that most people don’t understand. They can show you LinkedIn’s potential, which is especially helpful now that everyone is using it for lead generation, growing their network, etc.
If you are a professional who wants to use LinkedIn but doesn’t have the time to manage it yourself, a coach can help you optimize your profile faster. You can figure out how to accomplish your LinkedIn goals in no time.
Some coaches would review your profile and tell you which areas need improvement. They can also offer advice on building your professional brand.
Knowing Your Brand
Speaking of brands, you need to be in control of yours. Whether you like it or not, you are going to have a brand if you have any sort of online presence; might as well take charge of your own brand.
When you are promoting yourself online, you need to make a good first impression. Be sure you are making a strong and positive impact no matter which platform you are using. Your LinkedIn profile is the perfect place to demonstrate this brand.
Your brand is your personality. It is what people gravitate towards. So be authentic and write like you speak. Your LinkedIn coach can help refine your approach to branding and make sure you are always putting your best foot forward.
Optimizing Your Profile
A LinkedIn profile is like an interactive resume. Don’t treat it like your usual resume: some people make a LinkedIn profile and never touch it again. These people are missing out on some amazing career opportunities that you can only get from networking on LinkedIn.
Your coach can teach you how to optimize your profile from your banner all the way to your listed accomplishments.
Identify Relevant Keywords that Relate to Your Ideal Connections
You can optimize your profile with relevant keywords so that you’ll show up higher in search results. Just like in any other part of the digital landscape, it’s all about search engine optimization or SEO.
Your LinkedIn coach can help you identify the right keywords to add to your profile and your content based on your industry, services, skills, and brand. The coach will come up with the perfect keywords, and then you will make the final choice. After all, your profile still needs to be written in your voice.
With proper keyword usage, you can target your ideal connections more effectively. You therefore have a much bigger chance of connecting with them and developing a meaningful relationship.
Creating an Outreach Campaign
LinkedIn is not just a resume: it is first and foremost a social networking platform. Therefore your connections are very important. Making new connections is a big part of LinkedIn, and your coach will make sure you are building those relationships by creating a LinkedIn outreach campaign for you.
They will help you use this networking tool to find connections and build your network so you can create great opportunities for yourself. If you are a business owner this means you can find more leads. You can also convert more leads into clients.
Whatever your goals are, your coach will create an appropriate strategy that helps you reach those goals.
Creating Compelling Offers or Sales Funnels
LinkedIn can also serve as a sales funnel. If you are an entrepreneur trying to sell your products and services, LinkedIn will definitely come in handy. You can’t sell your products directly on LinkedIn, but you can still use it as a sales funnel for exactly that purpose.
The goal is to use LinkedIn to generate as many leads as you can. A sales funnel describes the process that a buyer goes through before making a sale. For example, your website can serve as a sales funnel that gradually gives more and more information to visitors until they are convinced to purchase something. The sales funnel then takes them to where they can finally buy the product.
Your LinkedIn profile can serve as an effective sales funnel if you know how to optimize it. That’s what your LinkedIn coach will do. They will create compelling offers or sales funnels to bring you more sales. The more people visit your LinkedIn profile, the more leads you generate.
Make You Look Good Online
LinkedIn coaches are there to make your LinkedIn profile as appealing as possible so that you can hit your goals whether it’s lead generation, driving traffic, boosting your engagement, or expanding your network.
LinkedIn is a social network, so the way you present yourself matters. As much as possible, you want to be seen as a leader in your industry, so that more people will gravitate towards you. Publish valuable content to build your credibility online. LinkedIn is the perfect place to publish long-form articles and other informative content.
Save You Time by Recommending Time Saving Products like Kennected
LinkedIn coaches also know the best LinkedIn products out there. They can recommend high quality tools for automation such as Kennected.
Kennected is the ultimate blue ocean fishing tool for prospecting & generating leads on LinkedIn. It is an automation tool that generates a stream of leads, connections, meetings, and appointments without making you look like a spammer and putting your account at risk.
Setting up a Kennected campaign is easy. All you have to do is search for your target audience using LinkedIn’s data-rich filters and then copy the search result URL onto Kennected. You can then set up personalized messages and follow-ups that will be sent automatically, but not in bulk—as if you were sending them yourself.
Imagine being able to reach everyone in your defined geographic area that has a LinkedIn account. Once they connect with you, you can get their phone number, email address, and other information right within your Kennected dashboard. That’s the power of Kennected. Book a demo today to learn more.
Having a LinkedIn coach has plenty of benefits. Consider hiring one if you want to make the most out of this professional social network.