If someone accepted your connection request on LinkedIn, it’s time to move on to the next crucial stage of relationship building: sending the first message. If you can get a conversation going, you can start a relationship and eventually convert them into paying customers.
You don’t want to let that fresh new connection sit dead in the water. But you don’t want to sell your product or service to them right away either. Your conversation should be organic.
Your first message should give them a reason to respond. If you just send them a brief message saying “can you help me?” or something similar, you will come across as lazy or unprofessional. They might even think you’re a spammer. Either way, you are unlikely to get a response.
Here we talk about how to reach out to someone you’ve connected with on LinkedIn.
What to Say When You Start Talking to Someone on LinkedIn
No matter what message you send to a new connection, make sure you always keep a personalized touch. Before you write your message, ask yourself: “how do I know this person?” and “why am I reaching out to them?” This should help guide the way you craft your message.
Use that information to create your subject line. You want the subject line to be as specific as possible. A simple “hello” would be a waste of a first impression, and the recipient might not even respond. That’s because they have no idea what you want.
Get straight to the point and be specific with your subject line to get the best results. It will increase the odds that they will actually open your LinkedIn message.
If you’re contacting someone you don’t know and you are messaging them for the first time, briefly introduce yourself. A one sentence background will do. If you do know them, personalize your introduction as much as possible. If it’s been a while since you’ve talked, remind them of where they know you from.
Do not assume that people will click on your profile just to check who you are. Most of the time, if they don’t know the sender, LinkedIn users won’t pay any attention to the message. So be proactive and catch their attention with your subject line and introduction.
Find Out about Them
When contacting someone entirely new, try to know as much about them as possible. You already have one foot in the door since they accepted your connection request, after all. So the best way to turn that into a professional relationship is by bringing up topics they care about.
Learn about their company and what they do. Better yet, you can encourage them to tell you all about it. Asking about their interests can create a smooth conversation.
Keep it Concise
At the end of the day, you don’t want to take up too much of their time. If you’re sending your first message and you’re not sure how they will respond, make your intentions clear as soon as possible. Be direct yet conversational.
When it comes to LinkedIn messages, the shorter the better. Just think about how you would respond if someone randomly messaged you on LinkedIn. You want to know what they want as quickly as possible.
A drawn-out monologue will only bore them and make them click away. There is no need to recite all of your credentials and why they should work with you. If they really want to know, they will engage you in conversation. You will have plenty of time for that later. For the first message, keep it brief.
Once you have stated your intentions, wrap it up and say thank you. The last two lines of the message are your closing statements. Add in “I look forward to hearing from you” or something similar. You want to be gracious while making it clear what you’re asking for. Invite them to chat some other time. It takes just a couple of minutes to create a personalized message that will get you the results you want.
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