More and more insurance agents and brokers are realizing the potential of LinkedIn for generating leads. Before, people only set up LinkedIn accounts to act as their online resume. But now, a lot of people are seeing the benefits of using LinkedIn proactively.
LinkedIn is more than a website to show off your work history. If you are an insurance agent, you can use it to find your next clients. But having a profile is not enough: you need to try LinkedIn marketing.
Successful Insurance Agents & Brokers Are Using LinkedIn—Are You?
LinkedIn now has over 675 million users. There are more than enough potential clients here to keep your insurance agency busy. If you’re not using it to find leads, you’re missing out.
LinkedIn is different from other social networking sites because it has a strictly professional approach. Unlike Facebook and Twitter, which are more focused on the socializing aspects of social media, LinkedIn is more interested in developing business connections. It is designed to help you expand your network.
Insurance agents should not ignore LinkedIn marketing strategies. LinkedIn is the ideal place for B2B operations. You just need to use it to build your reputation and credibility as an insurance agent or broker. With a strong profile, you can attract the attention of prospects and even earn their trust.
So much of marketing is about image. LinkedIn helps you with that by allowing you to set up a profile, show off your credentials, and post high quality content.
With the help of LinkedIn automation tools like Kennected, you can even take your outreach efforts even further by finding the most qualified prospects.
Why Using LinkedIn Can Help You Generate More Sales
Before LinkedIn came into the scene, social networking sites were not taken very seriously. It had the reputation of simply being for “kids and teenagers”. But LinkedIn proved that a social network can be beneficial for business people in every industry, especially if you are an insurance agent.
The benefit of LinkedIn’s professional approach is that everyone on the site is ready to talk business. They are interested in investing in their future. LinkedIn users always want to connect with people who could help them in different aspects of their career.
LinkedIn is full of leads—now all you have to do is find them.
Types of Marketing on LinkedIn
LinkedIn marketing is versatile enough to facilitate different strategies: you can post content, use paid ads, or use prospecting tools to connect with people.
For insurance agents and brokers, posting content not only gives people helpful information about insurance policies, but also establishes their credibility and authority. It shows prospects that you are a reliable source, and that you can help them.
When you share content through LinkedIn, it increases your visibility and makes it more likely for people to visit your profile out of curiosity.
Paid advertisements can also benefit you if you are willing to invest in it. But one of the most cost-effective ways of generating leads on LinkedIn is through prospecting: that is, sending connection requests and messages to leads.
Kennected makes prospecting easier by using laser accurate data to help you find the most qualified leads. This way, you don’t have to waste hours of your day spraying and praying on LinkedIn and manually prospecting. You can use Kennected to find your ideal targets and send them personalized messages automatically. By personalizing your connection requests, Kennected increases your chances of getting a response.
Kennected can also be used to set up personalized follow-ups for when a prospect doesn’t respond. Use this automation tool to fine tune your outreach on LinkedIn. Kennected brings you a steady stream of connections, sales, and appointments. Book a demo today to learn more about how Kennected can take your lead generation to the next level!